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Anushka Sharma To Be Brand Ambassador of Premium Leggings Brand

Anushka Sharma is happy to be associated with Softline Leggings as it "connects with young adults who want to be comfortable in whatever they do or wear"

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Anushka Sharma
Anushka Sharma (Wikimedia Commons)
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Indian premium leggings brand Softline Leggings has roped in actress Anushka Sharma as its ambassador.

Softline leggings is from the house of Rupa & Company Limited — a knitwear organisation.

With its new mantra, ‘Effortless You’, the brand aims to reach out to young women who are comfortable in their own skin and live life on their terms, effortlessly.

Anushka Sharma
Anushka to front ads of premium leggings brand. Wikimedia Commons

“The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning,” Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said in a statement.

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Anushka Sharma is happy to be associated with Softline Leggings as it “connects with young adults who want to be comfortable in whatever they do or wear”.  (IANS)

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Actor Sushant Singh Rajput Becomes Brand Ambassador of Bata

Bata already has actress Kriti Sanon as a brand ambassador for their women's range and Smriti Mandhana as the face of their sports brand - Power

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Sushant Singh Rajput
Sushant Singh Rajput roped in as face of footwear brand.

European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as its brand ambassador to promote its new casual range.

This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers and the actor will be initially seen promoting Bata’s new men’s casual collection, said a statement.

“…I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘be surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too,” said Sushant Singh Rajput on his association.

Sushant Singh Rajput
Sushant Singh Rajput. Flickr

Sandeep Kataria, Chief Executive Officer, Bata India Limited, “Sushant is a multi-faceted actor who is a favourite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”

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Bata already has actress Kriti Sanon as a brand ambassador for their women’s range and Smriti Mandhana as the face of their sports brand – Power. (IANS)

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