Sunday December 16, 2018
Home Entertainment Actress Anush...

Actress Anushka Sharma Promotes Tiger Conservation

This year, Discovery has further increased the ambit of the project by supporting initiatives in Sundarbans forest located in the coastal region of Bay of Bengal

0
//
Anushka Sharma
Anushka Sharma (Wikimedia Commons)
Republish
Reprint

Actress Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction.

Anushka Sharma will promote Project C.A.T: Conserving Acres for Tigers, aimed at raising awareness to preserve the habitat of the declining numbers of tigers in the wild.

Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T, a statement said.

Anushka, who has consistently championed the cause of animal welfare and was recognised as PETA’s person of the year 2017, features in a video.

She says, “Tigers – the glorious wild cats are in real danger of getting extinct and they need our help.

“As a large predator, tigers are an umbrella species and play a critical role in ensuring that the delicate ecological balance in the wild is maintained. The current situation is a sad reflection of us as human beings.”

Anushka Sharma
Anushka Sharma promotes tiger conservation. Wikimedia Commons

She believes everyone needs to reflect upon how they can contribute to make the world a better place to live in and “ensure that our future generations too can experience this magnificent creature”.

Karan Bajaj, Senior Vice President and General Manager – South Asia, Discovery Communications India, said: “We are excited to partner with Anushka Sharma to ignite awareness about tiger conservation and help promote the global movement to save them. We will use the collective power of our media brands to amplify the message of Tiger conservation.”

Also read- Google Rolls Out New System Update to “Wear OS”

As part of the WWF partnership launched in 2016, Project C.A.T. program funds nearly two million acres of protected habitat in India and Bhutan to protect and increase the wild tiger population.

This year, Discovery has further increased the ambit of the project by supporting initiatives in Sundarbans forest located in the coastal region of Bay of Bengal. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Anushka Sharma To Be Brand Ambassador of Premium Leggings Brand

Anushka Sharma is happy to be associated with Softline Leggings as it "connects with young adults who want to be comfortable in whatever they do or wear"

0
Anushka Sharma
Anushka Sharma (Wikimedia Commons)

Indian premium leggings brand Softline Leggings has roped in actress Anushka Sharma as its ambassador.

Softline leggings is from the house of Rupa & Company Limited — a knitwear organisation.

With its new mantra, ‘Effortless You’, the brand aims to reach out to young women who are comfortable in their own skin and live life on their terms, effortlessly.

Anushka Sharma
Anushka to front ads of premium leggings brand. Wikimedia Commons

“The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning,” Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said in a statement.

Also Read- Triple Talaq Now Banned In India

Anushka Sharma is happy to be associated with Softline Leggings as it “connects with young adults who want to be comfortable in whatever they do or wear”.  (IANS)