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Actress Anushka Sharma Promotes Tiger Conservation

This year, Discovery has further increased the ambit of the project by supporting initiatives in Sundarbans forest located in the coastal region of Bay of Bengal

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Anushka Sharma
Anushka Sharma (Wikimedia Commons)

Actress Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction.

Anushka Sharma will promote Project C.A.T: Conserving Acres for Tigers, aimed at raising awareness to preserve the habitat of the declining numbers of tigers in the wild.

Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T, a statement said.

Anushka, who has consistently championed the cause of animal welfare and was recognised as PETA’s person of the year 2017, features in a video.

She says, “Tigers – the glorious wild cats are in real danger of getting extinct and they need our help.

“As a large predator, tigers are an umbrella species and play a critical role in ensuring that the delicate ecological balance in the wild is maintained. The current situation is a sad reflection of us as human beings.”

Anushka Sharma
Anushka Sharma promotes tiger conservation. Wikimedia Commons

She believes everyone needs to reflect upon how they can contribute to make the world a better place to live in and “ensure that our future generations too can experience this magnificent creature”.

Karan Bajaj, Senior Vice President and General Manager – South Asia, Discovery Communications India, said: “We are excited to partner with Anushka Sharma to ignite awareness about tiger conservation and help promote the global movement to save them. We will use the collective power of our media brands to amplify the message of Tiger conservation.”

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As part of the WWF partnership launched in 2016, Project C.A.T. program funds nearly two million acres of protected habitat in India and Bhutan to protect and increase the wild tiger population.

This year, Discovery has further increased the ambit of the project by supporting initiatives in Sundarbans forest located in the coastal region of Bay of Bengal. (IANS)

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Virat Kohli, Anushka Sharma Bag New Brand Endorsement

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar

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Celebrities are also normal human beings -- just like any other person, and I feel people should let them have their space,
Virat and Anushka Sharma at an event, wikimedia commons

Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra.

Its campaign ‘Go Myntra-la-la’ brings alive the joyful experience of shopping and kicks-off with an ad film starring the star couple, read a statement.

Virat and Anushka share a lot of common passions, and shopping is one of them.

Amar Nagaram, Head at Myntra-Jabong, said: “The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

The musical film opens with viewers witnessing Anushka pushing a shopping cart with Virat sitting in it. It then goes to Anushka, walking in style as she comes next to a fashion billboard, she whips out her smart phone and taps the brand icon and scans the floral dress on the billboard.

Anushka Virat to tie the knot in Italy!!!
Anushka, Virat got married in Italy.

The app throws up the same dress, ready to be shopped.

In the film, however, the editor takes us straight to Anushka continuing her walk with the new dress. It then cuts to Virat browsing through various sneaker options to choose from before he settles on his perfect pair.

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The film goes back to the couple enjoying a moment of fun with a shopping cart.

The couple, fondly called Virushka, have endorsed brands like Head and Shoulders and Manyavar. (IANS)