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Apple Logs 75.6% Market Share in Q4 of 2019 in India

Apple logs 75.6% market share in India premium segment

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Apple
pple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India. Pixabay

Apple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India and the credit goes to the stellar performance of iPhone 11 and price drop on previous generation models.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 per cent market share.

According to Navkendar Singh, Research Director, IDC India, while the first half of 2019 was relatively slower for Apple, it managed to find growth in the second half.

“It happened on the back of price drops on previous generation iphone models (iPhone XR, 7, 8). This, along with affordability schemes like cashbacks, EMIs especially on the e-tailer platforms during festive quarter of Diwali, led to this growth,” Singh told IANS.

Buoyed by iPhone 11 sales primarily due to lower launch price and price drop on previous generation models, Apple registered double-digit growth in India for iPhones in the holiday quarter (October-December period), the company’s CEO Tim Cook announced late last month.

Apple
As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Pixabay

Apple also registered a good growth in wearables in India.

“Apple Watch and Airpods have been well received by the Indian consumers. Price reductions on Apple Watch Series 3 and the promotional discounts offered by banks and e-tailer channels on Apple Watch Series 5 made the device a popular purchase among consumers,” informed Singh.

iPad 2018 model also helped Apple register strong growth in India in 2019.

Frequent discounts on e-tailers made this device more attractive for consumers who are looking for an entertainment specific device.

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“As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Also, this year, Apple was able to win a few large commercial deals, it further strengthens its position in the commercial segment,” Singh told IANS.

Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent. (IANS)

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India’s Lockdown Disrupts Functioning of Amazon and Flipkart

Amazon India Delivery and functioning of Essential Goods via. E-commerce companies Disrupted

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Virus Outbreak Amazon
India's coronavirus lockdown is disrupting e-commerce companies including Amazon and Flipkart. Pixabay

India’s coronavirus lockdown is disrupting e-commerce companies including Amazon and Flipkart, despite government assurances it would not, four sources familiar with the matter told Reuters.

Differing state and district level regulations relating to the 21-day lockdown, which began on Wednesday, are hindering operations, the sources said on Friday, with e-commerce firms finding it difficult to get curfew passes for delivery staff.

The disruptions highlight the difficulties of ensuring the supply of essential goods to 1.3 billion people during the shutdown in India, which has so far reported 724 cases of coronavirus and 17 deaths. Most of Amazon’s 60 plus fulfillment centers in India are shut and the U.S. company is in talks with state authorities to try to reopen them, three of the sources said. Industry executives say local authorities have not followed guidelines, stopping deliveries and warehouses from operating.

Virus Outbreak Amazon
A sign is lit on the facade of an Amazon fulfillment center. VOA

“It’s worse than one can think,” one source said, while a second added that only a “miniscule” number of Amazon warehouses were operating, citing this as a key reason for disruptions. Even when operations do begin to return to normal, it will only be in major cities, the second source added.

Amazon said in a statement that its top priority was to deliver the products which customers need the most and it was seeking urgent help from federal government and local authorities with detailed on-the-ground operating procedures. In New Delhi, Amazon’s Pantry service was suspended and the delivery slot for essential goods, such as oil and soaps, was shown as being April 26.

“There are clear guidelines provided by Government to enable essential services, and so we are working with the relevant authorities to ensure we are able to operate,” Amazon said on Twitter in response to questions from users in India.

Indian trade minister Piyush Goyal held a meeting with e-commerce executives on Thursday and said the government was “committed to ensuring that essential goods reach the people.”

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Walmart-owned Flipkart has also been hit, with some grocery items which had been available earlier on Friday in New Delhi intermittently going out of stock. A source familiar with the situation said Flipkart was facing challenges with last-mile delivery of goods once they leave its warehouse due to restrictions on movement.

Flipkart said in a statement it had resumed grocery operations and there was a significant spike in orders. “We are enhancing capacity to meet the increase in customer requirements,” it said, adding it had received support from local and federal authorities.  (VOA)