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Apple AirPods to Become $15bn Business in 2020

The company is likely to maintain 50 per cent of the true wireless hearables market share globally in 2020

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Hearables
For Wireless Hearables, Apple is also expected to show a significant turnaround in Q4 fuelled by its new model, AirPods Pro. In 2020, Apple will maintain a strong market leadership based on its loyal customer base, with advanced product and marketing strategies. Pixabay

Apple sold $6 billion worth of AirPods this year and is set to rake in $15 billion in revenue from the true wireless hearables in 2020, according to the famed Bernstein analyst Toni Sacconaghi.

Apple could sell as many as 85 million AirPods next year, making AirPods the company’s third-largest business after iPhones and ipads by 2021, Sacconaghi said in a note published on Friday.

However, reports CNBC, the AirPod’s run may be short-lived.

“Given AirPods’ extraordinarily steep adoption curve and rapid saturation of the iPhone installed base, we see a dramatic deceleration in AirPods revenue growth by 2021 or 22, to single digit growth rates or possibly lower,” said Sacconaghi.

Apple recently doubled its monthly AirPods Pro production from one million to two million units per month.

iPhone
Apple CEO Tim Cook often refers to privacy on iPhone as a fundamental human right and the company aims to minimise customer data collection. Pixabay

The size of the global market for true wireless hearables is expected to touch 120 million units this year and 230 million units in 2020, growing 90 per cent year on year (YoY), according to Counterpoint Research.

Apple is expected to show a significant turnaround in Q4 this year fuelled by AirPods Pro.

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In 2020, Apple will maintain a strong market leadership based on its loyal customer base, with advanced product and marketing strategies in the wearables segment, says Counterpoint Research”s “Hearables Market Forecast”.

The company is likely to maintain 50 per cent of the true wireless hearables market share globally in 2020. (IANS)

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Apple Logs 75.6% Market Share in Q4 of 2019 in India

Apple logs 75.6% market share in India premium segment

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Apple
pple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India. Pixabay

Apple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India and the credit goes to the stellar performance of iPhone 11 and price drop on previous generation models.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 per cent market share.

According to Navkendar Singh, Research Director, IDC India, while the first half of 2019 was relatively slower for Apple, it managed to find growth in the second half.

“It happened on the back of price drops on previous generation iphone models (iPhone XR, 7, 8). This, along with affordability schemes like cashbacks, EMIs especially on the e-tailer platforms during festive quarter of Diwali, led to this growth,” Singh told IANS.

Buoyed by iPhone 11 sales primarily due to lower launch price and price drop on previous generation models, Apple registered double-digit growth in India for iPhones in the holiday quarter (October-December period), the company’s CEO Tim Cook announced late last month.

Apple
As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Pixabay

Apple also registered a good growth in wearables in India.

“Apple Watch and Airpods have been well received by the Indian consumers. Price reductions on Apple Watch Series 3 and the promotional discounts offered by banks and e-tailer channels on Apple Watch Series 5 made the device a popular purchase among consumers,” informed Singh.

iPad 2018 model also helped Apple register strong growth in India in 2019.

Frequent discounts on e-tailers made this device more attractive for consumers who are looking for an entertainment specific device.

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“As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Also, this year, Apple was able to win a few large commercial deals, it further strengthens its position in the commercial segment,” Singh told IANS.

Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent. (IANS)