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Tech Giant Apple Announces iPhone 11 Night Mode Photo Challenge

All iPhone 11 models feature a new Wide sensor with 100 percent Focus Pixels that enables Night mode, delivering low-light photos captured in indoor and outdoor environments never before possible on iPhone

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple has announced its all-new Night Mode photo challenge, inviting users around the world to share their best Night Mode photos captured with the iPhone 11, 11 Pro, or 11 Pro Max.

“Beginning today through January 29, Apple is in search of the most stunning Night mode shots from users around the world. A panel of select judges will evaluate submissions to reveal five winning photos on March 4,” the company said in a statement on Wednesday.

Winners will be selected by a panel of judges, including Apple executives and photographers Malin Fezehai, Tyler Mitchell, Sarah Lee, Alexvi Li and Darren Soh.

Night Mode, iPhone 11 Pro, Diwali
According to leading photographer Amit Mehra, the Night Mode on iPhone11 Pro is definitely a leap for mobile phone photography. Pixabay

The winning photos will be celebrated in a gallery on Apple Newsroom, apple.com and Apple Instagram (@apple). They may also appear in digital campaigns, at Apple Stores, on billboards, or in a third-party photo exhibition.

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According to the Cupertino-based tech giant, iPhone 11 features a breakthrough dual-camera system and iPhone 11 Pro features a triple-camera system, both deeply integrated into iOS 13, with intuitive and powerful new tools to enable every customer to shoot like a professional.

All iPhone 11 models feature a new Wide sensor with 100 percent Focus Pixels that enables Night mode, delivering low-light photos captured in indoor and outdoor environments never before possible on iPhone. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)