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Tech Giant Apple Applies for a US Trademark on ‘Slofie’

The application cost $400

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple has applied for a US trademark on ‘Slofie’, potentially giving the company control over the word’s usage.

“Slofie is the term for selfies recorded in slow-motion at 120fps. The iPhone maker does define slofie as “downloadable computer software for use in capturing and recording video.”

The trademark is likely meant to stop other companies from branding their own camera features with the slofie terminology, as the feature is currently exclusive to the iPhone 11, The Verge reported on Wednesday.

apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The application cost $400.

Apple recently launched 3 iPhone 11 models, two of them with a triple rear camera setup, housing stunning specifications to make you a near-perfect photographer.

Also Read- Google Assistant Gets More Optimised for Indian Languages: Report

The three smartphones, upgrades over the last year’s iPhone XR, iPhone XS, and iPhone XS Max, will ship with the iOS 13, the latest mobile operating system from Apple. (IANS)

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Apple CEO Tim Cook Bullish on Preventative Healthcare Technology, AR

I view AR like I view the silicon here in my iPhone, it's not a product per se, it's a core technology," he said

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Tim Cook
Apple CEO Time Cook. Wikimedia Commons

Calling Augmented Reality (AR) the next big thing in technology, Apple CEO Tim Cook has reiterated his commitment towards building more preventive healthcare tools in devices like Apple Watch.

In a conversation with IDA Ireland CEO Martin Shanahan here on Monday, Cook said the company is investigating technology that could help identify health risks at an early stage, reports Silicon Republic.

“I think you can take that simple idea of having preventive things and find many more areas where technology intersects healthcare, and I think all of our lives would probably be better off for it,” Cook said.

The cost of healthcare can “fundamentally be taken down, probably in a dramatic way” by integrating healthcare technologies in consumer devices like Apple Watch, he added.

The medical fraternity has welcomed the ECG app and irregular rhythm notification feature on Apple Watch (Series 4 and 5) that can help identify atrial fibrillation, or AFib which is the most common form of arrhythmia.

The sound-monitoring Noise app and menstrual cycle tracking Cycle app have also been released with watchOS 6.

“Most of the money in healthcare goes to the cases that weren’t identified early enough. It will take some time but things that we are doing now — that I’m not going to talk about today — those give me a lot of cause for hope,” Cook told Shanahan.

Tim Cook
New iPhones worth the cost: Tim Cook. IANS

There have been numerous cases where Apple Watch has saved lives globally.

IDA also presented Cook with the inaugural ‘Special Recognition Award’ for Apple’s 40 years of investment in Ireland.

Calling AR the “next big thing” in tech, Cook said he thinks it’s something that doesn’t isolate people.

“We can use it to enhance our discussion, not substitute it for human connection, which I’ve always deeply worried about in some of the other technologies,” said the Apple CEO.

Also Read: Instagram Removes IGTV Shortcut Button Due to Lack of Use

Cook always compared AR with the ubiquitous smartphones.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook told The Independent newspaper.

I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he said. (IANS)