Sunday February 23, 2020
Home Lead Story Tech Giant Ap...

Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

0
//
apple
Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

ALSO READ: People with More Job Control Less Likely to Suffer From Back Pain: Study

iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)

Next Story

Apple Plans To Launch Low-Priced AirPods Pro Light Variant

Apple is expected to show a significant turnaround in Q4 this year fuelled by AirPods Pro.

0
Apple
Apple could sell as many as 85 million AirPods next year, making AirPods the company's third-largest business after iPhones and ipads by 2021. Pixabay

Cupertino-based tech Giant Apple is reportedly planning to launch a lower-priced Airpods Pro Lite variant by mid-2020.

Taiwan’s Universal Scientific Industrial (USI) will likely be the main supplier of the new AirPods Pro Lite and the new model will employ a system-in-package (SiP) chip constriction, Digitimes reported recently.

The new version of AirPods would priced between the standard $159 AirPods 2 and the high-end Pro that retail for $249.

However, analyst Ming-Chi Kuo originally predicted Apple is prepping to introduce a new high-end wireless headphone during the first half of the year.

According to the famed Bernstein analyst Toni Sacconaghi, Apple sold $6 billion worth of AirPods in 2019 and is set to rake in $15 billion in revenue from the true wireless hearables in 2020.

Apple
Cupertino-based tech Giant Apple is reportedly planning to launch a lower-priced Airpods Pro Lite variant by mid-2020. Pixabay

Apple could sell as many as 85 million AirPods next year, making AirPods the company’s third-largest business after iPhones and ipads by 2021.

The size of the global market for true wireless hearables is expected to touch 120 million units this year and 230 million units in 2020, growing 90 per cent year on year (YoY), according to Counterpoint Research.

ALSO READ: “I Have Had an Iconic Journey”, Says Legendary Bollywood Actress Zeenat Aman

Apple is expected to show a significant turnaround in Q4 this year fuelled by AirPods Pro. (IANS)