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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)

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Monitoring Method May Help To Conserve Lions in India

In the new study, Keshab Gogoi and his colleagues have demonstrated an alternative method for monitoring Asiatic lions

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Lions
Conserving this sub-specie of lions with the use of best scientific methods is a global priority and responsibility, according to authors of the study from the Wildlife Institute of India (WII). Pixabay

An alternative method of monitoring endangered lions in India can help improve estimates of their numbers and also in making informed conservation policy and management decisions.

New conservation practices have helped increase the number of Asiatic lions from 50 to 500 in the Gir Forests of Gujarat.

Accurate estimates are needed for better conservation efforts, according to a study published in the journal PLOS ONE.

The existing methods, particularly a technique known as total counts, can miss some and double-count others. Also, they provide limited information on the spatial density.

Conserving this sub-specie of lions with the use of best scientific methods is a global priority and responsibility, according to authors of the study from the Wildlife Institute of India (WII).

In the new study, Keshab Gogoi and his colleagues have demonstrated an alternative method for monitoring Asiatic lions.

“Our research addresses this priority by developing a robust approach to their population assessment and monitoring, which can be used for all lion populations across the world,” said an author.

Gogoi and colleagues used whisker patterns and permanent body marks to identify lions using a computer programme, and analysed the data with a mathematical modelling method known as ‘spatially explicit capture recapture’ to estimate the lion density.

They also assessed the prey density and other factors that could influence the lion density.

Lion, Predator, Dangerous, Mane, Big Cat, Male, Zoo
An alternative method of monitoring endangered lions in India can help improve estimates of their numbers and also in making informed conservation policy and management decisions. Pixabay

The researchers identified 67 lions of the 368 sightings within the 725 sq km study area in the Gir Forests, estimating an overall density of 8.53 lions per 100 sq km. They found the prey density didn’t appear to influence the lion density variations in the study area.

The lion density was higher in the flat valley habitats (as opposed to rugged or elevated areas) and near sites where food had been placed to attract lions for tourists to see them.

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The study suggests that baiting lions for tourism affects their natural density patterns, in line with other researches that baiting disrupts lion behaviour and social dynamics.

The authors said the alternative monitoring method could be used to assess lions across their range (in India and Africa) and better conservation efforts. (IANS)