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Apple Bounces Back in India, Clocks Double-digit Growth

Cook also emphasized on the company’s plans to open its branded stores in India

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

India is back on Apple’s global map, with CEO Tim Cook announcing that the growth in the country bounced back in the company’s fiscal 2019 third quarter that saw record results.

In an earnings call with analysts late Tuesday, Cook said that tactically, the emerging markets had a bit of a rebound in the third quarter that saw Apple Services vertical grow further.

“In fact, on a constant currency basis, we actually grew slightly in emerging markets. We still declined on a reported basis. India bounced back. During the quarter, we returned to growth there. We are very happy with that. We grew in Brazil as well,” said Apple CEO.

The return of Apple in India – including 19 per cent iPhone shipments growth (YoY) in Q3 — comes at a time when the company is reportedly set to manufacture top-end iPhone XS and iPhone XR courtesy its supplier Foxconn in the country.

“Price cuts and aggressive marketing has helped Apple to drive revenues in India,” Tarun Pathak, Associate Director at Counterpoint Research, told IANS.

Giving an impetus to its India manufacturing plans, Apple in April started the assembling of iPhone 7 at its supplier Wistron’s facility in Bengaluru.

According to Luca Maestri, Apple’s CFO, the company set June quarter revenue records in several major developed markets.

“In emerging markets, we returned to growth in Mainland China, grew strong double digits in India and Brazil and we set new Q3 records in Thailand, Vietnam and the Philippines,” informed Maestri.

Apple, Campus, Tim cook
Apple CEO Tim Cook speaks during an event to announce new products, Oct. 30, 2018, in the Brooklyn borough of New York. VOA

Apple is slowly but steadily strategising its plans to make deeper inroads in a country where over 450 million people use smartphones, and assembling iPhone 7 is another step towards gaining more ground.

Reiterating that India is an important market for Apple, Cook earlier said the current iPhone manufacturing will see maximum growth in days to come amid the renewed push to open its branded retail stores in the country.

Cook told analysts during the company’s Q2 results on April 30 that the company has made some “adjustments in India and have seen preliminary some better results there”.

“India is a very important market in the long-term. It is a challenging market in the short-term. But we are learning a lot.”

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“We have started manufacturing there which is very important to be able to serve the market in a reasonable way. And we are growing that capability there,” said the Apple CEO.

Cook also emphasized on the company’s plans to open its branded stores in India.

“We would like to place retail stores there. And we are working with the government to seek approval to do that. And so, we plan on going in there with sort of all of our might,” said Cook. (IANS)

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Hiver Survey: More Than 60% Indian Millennials Feel Anxious About Unread Emails

Millennials across the globe today are increasingly getting hooked on to the practice of keeping their inbox empty/near-empty

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Millennials
More than 60 per cent millennials in India feel anxious when they see unread emails in their inbox. Pixabay

BY PUJA GUPTA

More than 60 per cent millennials in India feel anxious when they see unread emails in their inbox, reveals a survey.

The survey was conducted by Hiver with over 600 millennials in India to understand their work email behavior patterns.

Millennials across the globe today are increasingly getting hooked on to the practice of keeping their inbox empty/near-empty at all times – popularly known as eInbox Zero.’

Millennials
As many as 63 per cent millennials agreed that long emails hampered their workplace productivity. Pixabay

The survey also revealed that as many as two in five millennials get extremely uncomfortable if they haven’t been able to check their work email for three-four hours at a stretch.

When asked about the first app that they check on their phone upon waking up, 59 per cent chose WhatsApp, 29 per cent mentioned social media apps such as Instagram and Facebook, and only 9 per cent said emails.

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The findings also reveal some interesting insights on how emails affect employee productivity. As many as 63 per cent millennial agreed that long emails hampered their workplace productivity, and that they preferred them to be shorter and eto the point’. Another 60 per cent interestingly said that emails can be a good substitute for workplace meetings. (IANS)