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Tech Giant Apple all Set to Bring Next-gen Products, iPhones in India

Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Packing some interesting top-of-the-line features including long-lasting battery, Apple on Tuesday launched 3 iPhone 11 models, Watch Series 5 with an “Always-On Retina” display and a cheaper iPad, along with bolstering its Services offerings in subscription-based TV+ and Arcade gaming.

Available from September 27, iPhone 11 with dual rear camera setup will come in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT (RED) colours, starting at Rs 64,900.

iPhone 11 Pro and iPhone 11 Pro Max, with triple rear camera setup, will be available in 64GB, 256GB and 512GB models (midnight green, space gray, silver and gold colours), starting at Rs 99,900 and Rs 109,900, respectively.

Apple Watch Series 5 (GPS) starts at Rs 40,900 and Apple Watch Series 5 (GPS + Cellular) will cost Rs 49,900.

Apple also introduced a new seventh-generation iPad, bringing more screen area and support for the full-sized Smart Keyboard, starting at just Rs 29,900.

Apple TV+ will be available on the Apple TV app for Rs 99 per month with a seven-day free trial. Customers who purchase any new Apple product can enjoy one year of Apple TV+ for free.

The gaming service Apple Arcade on the App Store will be available with iOS 13 for Rs 99 per month and is being launched with a one-month free trial.

“We design products for people that enhance their lives. New iPhones are a true examples. Privacy is in-built from the ground up in all Apple products,” CEO Tim Cook told the audience at the packed Steve Jobs Theater here.

“iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made. The A13 Bionic chip sets a new bar for smartphone performance and power efficiency,” added Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing.

iPhone 11 Pro and iPhone 11 Pro Max can shoot the highest quality video in a smartphone and record 4K video with extended dynamic range and cinematic video stabilization.

Apple, Stores, India
Apple is expanding its retail footprint at a time when almost everything is being traded online, for a simple reason that Apple CEO Tim Cook — and late Steve Jobs — never looked at physical sales points as mere brick. Pixabay

Apple Watch Series 5 has an international emergency calling feature that allows customers to call emergency services directly from Apple Watch in over 150 countries, even without an iPhone nearby.

Apple Watch Series 5 is available in a wider range of materials, including aluminium, stainless steel, ceramic and an all-new titanium variant.

The upgraded iPad features a stunning 10.2-inch Retina display and a great all-day battery life.

“The new iPad packs even more value into our most popular and affordable iPad model featuring a bigger 10.2-inch Retina display, support for Apple Pencil and for the first time, the full-size Smart Keyboard,” said Greg Joswiak, Apple’s Vice President of Product Marketing.

Taking a lead over Disney that is likely to unveil Disney+ service on November 12, Apple TV+ will offer a powerful and inspiring line-up of original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.”

“Apple TV+ is an unprecedented global video service with an all-original slate. We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalised experience on all the screens they love,” said Jamie Erlicht, Apple’s Head of Worldwide Video.

Also Read- Google Rolls out Dark Mode For it’s Gmail App in Android

Apple Arcade gaming service will have games from developers like Konami, Capcom and Annapurna Interactive, and more.

“We can’t wait for it to be launched and start playing,” Cook said.

Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.

iOS 13 will be available on September 19 as a free software update for iPhone 6s and later. Additional software features will be available on September 30 with iOS 13.1, announced Apple. (IANS)

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Dassault Systemes Mulling To Invest More For The Development Of The EV Ecosystem

With the government setting a target of 2023 to step up the adoption of Electric Vehicles (EVs) in India, global 3D design company Dassault Systemes is mulling to invest more for the development of the EV ecosystem

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Electric Vehicles, India, Dassault Systemes, Invest
Electric Vehicle Charging Point Stockholm City, Sweden. Wikimedia Commons

With the government setting a target of 2023 to step up the adoption of Electric Vehicles (EVs) in India, global 3D design company Dassault Systemes is mulling to invest more for the development of the EV ecosystem in the country, a top company executive said on Sunday.

When it comes to Electric Vehicles, India is the most interesting market because it is able to think about innovation, and is involved in a lot of testing and trying to find new disruptive ways, according to Florence Verzelen, Executive Vice President, Industry Marketing, Global Affairs and Communication, Dassault Systemes.

“Now the customers are looking for mobility from point A to point B that is cheap and sustainable without too much emission. So our customers are transforming their business models to provide electric and autonomous vehicles and that may not necessarily be cars,” Verzelen told IANS.

Electric Vehicles, India, Dassault Systemes, Invest
Two-, three- and four-wheelers, which are battery operated, will not have to pay fees for renewal of the registration certificate. Pixabay

“It can be a combination of cars and scooters. We are providing these industries with the 3DEXPERIENCE platform to innovate and design the innovation of the vehicle as well as the plant,” Verzelen said.

The 3DEXPERIENCE major, which offers product lifecycle management (PLM) and 3D modelling software, simulation apps and industry solutions, has just announced a partnership with Mahindra Electric Mobility wherein the latter will deploy Dassault Systemes’ SIMULIA family of applications to drive innovation via digital simulation for its existing line-up of EV models and the recently expanded portfolio.

Using the company’s SIMULIA applications, powered by the 3DEXPERIENCE platform, Mahindra Electric has performed thermal, structural, electromagnetic interference, electromagnetic compatibility (EMI-EMC) of critical parts like battery enclosures, and battery management systems for realistic simulation before any physical prototyping.

According to Samson Khaou, Managing Director, India, Dassault Systemes: “We are aligned with the country’s mission for a sustainable and green mobility landscape. EVs are certainly a way forward and we are geared up to address the EV requirements with our portfolio of industry solution experiences based on the 3DEXPERIENCE platform to address each of the segments — OEMs (original equipment manufacturers), suppliers and startups in the automotive industry.”

The 3DEXPERIENCE major is also working with several startups and other firms that aim to change the energy sector in the country.

“A few days ago in Bengaluru, a startup called Log9 Materials showcased leverages graphene nanotechnology for development of enhanced and commercially viable aluminum-air catteries which would revolutionise the energy sector,” added Verzelen.

 

Electric Vehicles, India, Dassault Systemes, Invest
Dassault Systèmes Logo. Wikimedia Commons

Apart from EV makers, the firm is in talks with both public and private sector companies in industries like marine, offshore and industrial equipment and energy.

“We have 2700+ people working with us in India and it is a very important market for us. We also have a lot of partners who are selling solutions with us and we are focusing on industries that are undergoing significant transformation such as transportation and mobility, aerospace and defence, life sciences, construction and smart cities,” noted Verzelen.

Extremely bullish on India, Dassault Systemes is also looking to open more innovation centres in the country. It currently has the maximum number of innovation centres in India.

“We have more innovation centres in India than in Europe and we are super interested in opening more. We definitely have plans for that. I hope the next time I come to India, I can formally announce the opening of a new centre,” Verzelen told IANS

ALSO READ: Apple Needs to Sell More Devices and Create More Desi Content to Bring More People into Its Ecosystem

More than one third of the company’s workforce is in India and it is mulling to increase the headcount considering the innovations happening in the country. Dassault Systemes’ R&D centre is located in Pune.

“We have a total of 12 different brands which have a specialised team in India, focusing on different aspects of the technologies that we provide. We have a lot of brands and they require lots of research,” Verzelen said.

“We are very selective about our R&D centres. We have no R&D centre in China, and have limited resources in Singapore. Apart for resources in Japan and the US, we have a huge centre in France. India is the country that we look at when it comes to R&D,” Verzelen noted. (IANS)