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Apple Calls off its ‘AirPower’ Product: Report

Apple also remained tight-lipped about the pricing of the product

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple has called off its “AirPower” product that was supposed to charge an iPhone, Apple Watch and AirPod at the same time.

Citing difficulty meeting its own standards, the tech giant finally bid goodbye to “AirPower” which was a wireless charging mat, originally announced in September 2017.

“After much effort, we’ve concluded AirPower will not achieve our high standards and we have cancelled the project,” Dan Riccio, Senior Vice President of Hardware Engineering at Apple, told TechCrunch on Friday.

Apple had said it would launch “AirPower” in 2018, but it never did. It was a rare miss for Apple, which typically has a good track record of following through on product announcements.

“We apologise to those customers who were looking forward to this launch. We continue to believe that the future is wireless and are committed to push the wireless experience forward,” Riccio added.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

The “AirPower” was reported to have faced internal development challenges due to which the Cupertino-based giant could not bring the product to market as smoothly as expected.

The tech giant also stopped mentioning AirPower in its website after the September 2018 launch of the latest iPhone models.

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Famed Apple writer John Gruber had suggested that the “AirPower” was facing overheating problems.

Apple also remained tight-lipped about the pricing of the product. (IANS)

Next Story

Apple Accused of Fraud for Hiding Dop in iPhone Sales: Report

Apple’s disclosures in January caused its stock price to fall by more than $15 per share, or more than 9 percent

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

A lawsuit filed in the US has alleged that Apple violated the country’s Securities Exchange Act by hiding a slowdown in the demand for iPhones, especially in China, the media reported.

The City of Roseville employees’ retirement fund filed the suit on Tuesday in Northern California US District Court, The Mercury News published from San Jose reported.

The lawsuit claimed that Apple knew in November its iPhone sales were hit, but refrained from revealing it to investors then, leading to economic loss for investors.

The lawsuit seeks class-action status, to bring in everyone who bought Apple common stock between November 2, 2018 and January 2, 2019, the report said, adding that the plaintiff is seeking a jury trial and unspecified damages.

Apple in November said it had gone into the holiday season with its “strongest lineup of products and services ever,” according to the suit.

But in reality, the US trade war with China was hurting the iPhone sales and Apple and its CEO Tim Cook were aware of it in November, claimed the lawsuit which said that Apple disclosed the “true state” of its first quarter iPhone sales only in January.

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Apple CEO Tim Cook speaks during a data privacy conference at the European Parliament in Brussels. VOA

The suit alleged that Apple and Cook’s “materially false and misleading statements” in November propped up the company’s stock, “which continued to trade at artificially inflated prices”.

But in January, Apple lowered its revenue guidance for fiscal 2019 first quarter, which ended on December 29.

In a letter to investors, Cook said that the company now expects a revenue of approximately $84 billion, down from the $89 to $93 billion it had previously projected.

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Cook acknowledged that the revenue shortfall in its guidance was partly due to China’s trade tensions with the US. The slowdown in the Chinese economy also impacted its revenue, he said.

Apple’s disclosures in January caused its stock price to fall by more than $15 per share, or more than 9 percent, the suit claimed. (IANS)