Monday April 22, 2019
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Apple Launches Apple Card: The First-ever Credit Card for iPhones

Apple Card needs no number, CVV security code, expiration date or signature on the card

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Entering the lucrative credit card business, Apple has introduced the Apple Card that is built into the Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card on their devices.

Apple is partnering with Goldman Sachs and Mastercard to provide the support of an issuing bank and global payments network.

According to the company, Apple Card simplifies the application process, eliminates fees and encourages customers to pay less interest and providing a new level of privacy and security.

Available in the US this summer, Apple Card also offers a reward programme with Daily Cash which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day, the company said in a statement on Monday.

“Apple Card builds on the tremendous success of Apple Pay and delivers new experiences only possible with the power of iPhone,” said Jennifer Bailey, Vice President of Apple Pay.

Customers can sign up for Apple Card in the Wallet app on their iPhone in minutes and start using it with Apple Pay right away in stores, in apps or online worldwide.

Apple Card uses machine learning and Apple Maps to clearly label transactions with merchant names and locations.

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Purchases are organised by colour-coded categories such as Food and Drinks, Shopping and Entertainment.

A unique card number is created on iPhone for Apple Card and stored safely in the device’s Secure Element, a special security chip used by Apple Pay.

“Goldman Sachs will never share or sell your data to third parties for marketing or advertising,” said Apple.

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“We are excited to be the global payments network for Apple Card, providing customers with fast and secure transactions around the world,” added Ajay Banga, President and CEO of Mastercard.

Apple has also designed a titanium Apple Card for shopping at locations where Apple Pay is not accepted yet.

Apple Card needs no number, CVV security code, expiration date or signature on the card. (IANS)

Next Story

Swatch Defeats Apple in Legal War Over Catch-phrase

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.”

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.

He noted that Apple had never used the “One More Thing” phrase in conjunction with any “particular” goods or services.

How much will Apple have to pay back to Swatch remains undisclosed as of now.

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A customer is entering the Apple store in Fairfax, Virginia. VOA

In August, 2015 Swatch had trademarked the expression “One More Thing”.

However, Apple believed that watch-maker should not be allowed to use that trademark over the phrase and instead applied for its own trademark.

This latest ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland earlier in April where the watchmaker used the phrase “Tick Different” while promoting its new NFC-enabled watch.

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Apple argued that the phrase unfairly traded on its “Think Different” slogan it used in the 1990s but the Swiss court sided by Swatch on the issue.

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.” (IANS)