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Apple CEO Time Cook: “New iPhones Worth The Cost”

The iPhone XS with 512GB storage model will cost Rs 134,900 and the cheapest of the lot, the iPhone XR, has a starting price (64GB) of Rs 76,900 in India

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Apple CEO Tim Cook, Wikimedia

Defending the high cost consumers would have to pay to own the most expensive iPhone released this month, Apple CEO Tim Cook has said that the device is worth the cost as it replaces many other gadgets one might need, a media report said.

Apple’s newest line of iPhones — the iPhone XR, XS and XS Max — cost as much as $1,449 for the most expensive model, CNBC reported late on Tuesday.

“The phone has replaced your digital camera. You don’t have a separate one anymore. It’s replaced your video camera. It’s replaced your music player. It’s replaced all of these different devices,” Cook was quoted as saying to ABC’s “Good Morning America”.

Tim Cook
New iPhones worth the cost: Tim Cook.

“And so arguably the product is really important. And we’ve found that people want to have the most innovative product available and with that, it’s not cheap to do.”

In India, one would have to shell out Rs 12,075 a month as zero-cost EMI for a period of one year to own the 512GB variant of iPhone XS Max that will come for Rs 144,900 in India.

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The iPhone XS with 512GB storage model will cost Rs 134,900 and the cheapest of the lot, the iPhone XR, has a starting price (64GB) of Rs 76,900 in India. (IANS)

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Apple to Release 5G-equipped iPhone in 2020

In addition to Kuo’s predictions, the iPhone maker is also working on improving the cameras on its 2019 phone line-up

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Apple, women
The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple is expected to release a 5G-equipped iPhone in 2020 powered by chipsets from Qualcomm and Samsung that would take the total iPhone shipments to 195-200 million units in two years, according to Apple expert and predictor Ming-Chi Kuo.

Earlier in April, Apple and Qualcomm settled their long-drawn legal war over patents and licensing at an undisclosed amount and Apple agreed to buy chips from Qualcomm again as part of the settlement, CNBC reported on Monday.

“We expect Apple will likely adopt 5G baseband chips made by Qualcomm (focus on mmWave markets) and Samsung (focus on Sub-6GHz markets) for lowering supply risk, reducing costs and having better bargaining power,” the report quoted the TF International Securities analyst Kuo as saying.

According to him, the introduction of a 5G-enabled iPhone could create a wave of upgrades and purchases, especially for high-end models.

So far, 2015 has been Apple’s best year in terms of iPhone shipments when the company sold around 231 million smartphones. After facing a drop in sales, the company, in 2018, said it sold over 217 million iPhones.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

“We are positive on the high-end iPhone models’ replacement demand in the second half of 2020 thanks to the 5G iPhone. We expect the total iPhone shipment will respectively reach 188-192 million and 195-200 million units in 2019 and 2020,” Kuo said.

Apple is also working on redesigning the printed circuit boards to be included in 2019 iPhone models using a new kind of material to clear out space for a bigger battery, he added.

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In addition to Kuo’s predictions, the iPhone maker is also working on improving the cameras on its 2019 phone line-up.

While the front camera would be upgraded from 7MP to 12MP, the triple-camera set-up would be implemented in the upcoming 6.5-inch and 5.8-inch OLED iPhones, along with a new super-wide 12MP lens. (IANS)