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Apple’s Software Chief Dismisses Sundar Pichai’s ‘Luxury Good Dig’

This incentivises the company to keep volleying back at Google, said the report

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Claiming that Apple’s products are “certainly not just a luxury”, the company’s software chief, Craig Federighi, has dismissed “the luxury good dig” levelled indirectly at the company by Google CEO Sundar Pichai.

In an op-ed article in The New York Times earlier this month, Pichai said that “privacy cannot be a luxury good offered only to people who can afford to buy premium products and services”.

Pichai did not name Apple directly, but people in the know do not doubt which company he was referring to.

In an interview with The Independent on Monday, Federighi said he doesn’t “buy into” the criticism that Apple was turning privacy into a luxury good.

“I think it’s a deeper issue than then, what a couple of months and a couple of press releases would make. I think you’ve got to look fundamentally at company cultures and values and business model. And those don’t change overnight,” Federighi was quoted as saying by The Independent on Monday.

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Google CEO, Sundar Pichai. Wikimedia Commons

“And of course, we love, ultimately, to sell Apple products to everyone we possibly could certainly not just a luxury, we think a great product experience is something everyone should have. So we aspire to develop those,” he added.

The privacy battle between Apple and Google is unlikely to slow down, The Verge reported.

Also Read- Messages App from Google Cross 500 mn Installs on Play Store

As Apple does not rely on selling ads for it revenue, Apple can use privacy protection as a key selling point for its products.

This incentivises the company to keep volleying back at Google, said the report. (IANS)

Next Story

Apple Brings iOS, iPadOS 13.3 with a Host of Bug Fixes and Improvements

Alongside the iOS 13.3 and iPadOS 13.3 updates, Apple has rolled out tvOS 13.3 for Apple TV users. The company has also brought watchOS 6.1.1 for all compatible Apple Watch models

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FILE - Apple's App Store app is seen in Baltimore, MD., March 19, 2018. VOA

Apple has released iOS 13.3 and iPadOS 13.3 updates to all its compatible iPhones and iPads, respectively, with a host of bug fixes and improvements.

The new software updates come two weeks after the release of iOS/iPadOS 13.2.3 and more than a month after the launch of iOS 13.2.

The iOS and iPadOS 13.3 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update, MacRumors reported recently.

The iOS 13.3 update includes new parental controls that allow allow parents to set communication limits.

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iPhones are on display at an Apple store in Prince William Country, Virginia. (Photo: Diaa Bekheet) VOA

Communication limits let parents control who their children are able to contact, with the feature covering FaceTime, Phone, Messages, and iCloud Contacts.

The iOS 13.3 and iPadOS 13.3 updates bring support for NFC, USB, and Lightning FIDO2-compliant security keys in Safari.

Also Read: Twitter Plans to Develop an Open and Decentralized Standard for Social Media

Another change in iOS 13.3 is a new setting that allows users to disable the Memoji and Animoji stickers from always appearing on the emoji keyboard.

Alongside the iOS 13.3 and iPadOS 13.3 updates, Apple has rolled out tvOS 13.3 for Apple TV users. The company has also brought watchOS 6.1.1 for all compatible Apple Watch models. (IANS)