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Apple’s Software Chief Dismisses Sundar Pichai’s ‘Luxury Good Dig’

This incentivises the company to keep volleying back at Google, said the report

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Claiming that Apple’s products are “certainly not just a luxury”, the company’s software chief, Craig Federighi, has dismissed “the luxury good dig” levelled indirectly at the company by Google CEO Sundar Pichai.

In an op-ed article in The New York Times earlier this month, Pichai said that “privacy cannot be a luxury good offered only to people who can afford to buy premium products and services”.

Pichai did not name Apple directly, but people in the know do not doubt which company he was referring to.

In an interview with The Independent on Monday, Federighi said he doesn’t “buy into” the criticism that Apple was turning privacy into a luxury good.

“I think it’s a deeper issue than then, what a couple of months and a couple of press releases would make. I think you’ve got to look fundamentally at company cultures and values and business model. And those don’t change overnight,” Federighi was quoted as saying by The Independent on Monday.

Android Burgers
Google CEO, Sundar Pichai. Wikimedia Commons

“And of course, we love, ultimately, to sell Apple products to everyone we possibly could certainly not just a luxury, we think a great product experience is something everyone should have. So we aspire to develop those,” he added.

The privacy battle between Apple and Google is unlikely to slow down, The Verge reported.

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As Apple does not rely on selling ads for it revenue, Apple can use privacy protection as a key selling point for its products.

This incentivises the company to keep volleying back at Google, said the report. (IANS)

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Apple Begins Production of its Highly Successful iPhone XR in India

The iPhone XR demand further saw an uplift after the price drop and aided by heavy promotional activities in the ongoing festive season

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Apple, iPhone XR, India
According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19. Pixabay

In a big impetus for its India manufacturing dream, Apple has started production of its highly successful iPhone XR in the country.

Multiple sources confirmed to IANS on Monday that the production of iPhone XR, that was launched last year but is still flying off the shelves, is up and running at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai.

Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19.

Apple, iPhone XR, India
Multiple sources confirmed to IANS on Monday that the production of iPhone XR, that was launched last year but is still flying off the shelves, is up and running at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai. Pixabay

The iPhone XR demand further saw an uplift after the price drop and aided by heavy promotional activities in the ongoing festive season.

In a clear signal that India is Apple’s next growth market, Taiwanese smartphone manufacturer Foxconn’s Chairman Terry Gou recently said the company would begin mass production of iPhones in India this year.

Gou said the move “will get Foxconn more deeply involved in the development of the country’s smartphone industry” which currently has over 450 million smartphone users.

Foxconn is already expanding its manufacturing operations in India.

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“To start with, it makes sense for Apple to localise assembling of models that have the potential to scale up and then slowly expand it to entire portfolio,” Tarun Pathak, Associate Director at Hong Kong-based Counterpoint Research, told IANS recently.

The iPhone XR is available for Rs 44,900 online, with some great buy back and cash back offers.

Apple iPhone shipments grew 19 percent (YoY) in India in its last reported quarter.

Apple, iPhone XR, India
Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year. Pixabay

Apple in August said it looks forward to welcoming customers at its first branded retail store in India soon.

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“We love our customers in India and we’re eager to serve them online and in-store with the same experience and care that Apple customers around the world enjoy,” Apple said. (IANS)