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Apple’s Software Chief Dismisses Sundar Pichai’s ‘Luxury Good Dig’

This incentivises the company to keep volleying back at Google, said the report

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Claiming that Apple’s products are “certainly not just a luxury”, the company’s software chief, Craig Federighi, has dismissed “the luxury good dig” levelled indirectly at the company by Google CEO Sundar Pichai.

In an op-ed article in The New York Times earlier this month, Pichai said that “privacy cannot be a luxury good offered only to people who can afford to buy premium products and services”.

Pichai did not name Apple directly, but people in the know do not doubt which company he was referring to.

In an interview with The Independent on Monday, Federighi said he doesn’t “buy into” the criticism that Apple was turning privacy into a luxury good.

“I think it’s a deeper issue than then, what a couple of months and a couple of press releases would make. I think you’ve got to look fundamentally at company cultures and values and business model. And those don’t change overnight,” Federighi was quoted as saying by The Independent on Monday.

Android Burgers
Google CEO, Sundar Pichai. Wikimedia Commons

“And of course, we love, ultimately, to sell Apple products to everyone we possibly could certainly not just a luxury, we think a great product experience is something everyone should have. So we aspire to develop those,” he added.

The privacy battle between Apple and Google is unlikely to slow down, The Verge reported.

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As Apple does not rely on selling ads for it revenue, Apple can use privacy protection as a key selling point for its products.

This incentivises the company to keep volleying back at Google, said the report. (IANS)

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Tech Giant Apple to Launch 16-inch MacBook Pro in September

Kuo has also previously claimed that two new iPad Pro models will enter mass production between the fourth quarter of 2019 and the first quarter of 2020

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Apple logo. Pixabay

Apple is all set to launch its 16-inch MacBook Pro in September this year, media reported on Monday.

“We foresee that Apple will release a new product in September 2019 Apple event if there’s no unexpected development issue,” said Jeff Lin, Associate Director of Consumer Electronics at IHS Markit, reported The Verge.

The upcoming MacBook Pro is said to feature an LCD panel from LG display with a resolution of 3072 x 1920, which is better then the current high-end model’s 15.4-inch 2880×1800 display.

antitrust lawsuit, apple, iphone apps
FILE – Apple’s App Store app is seen in Baltimore, MD., March 19, 2018. VOA

In an earlier report, famed Apple analyst Ming-Chi Kuo spoke about the launch of new Apple devices.

Kuo stated that the company might launch a new iPad with 10 or 12-inch screen in late 2020 or early 2021 and a MacBook with 15 to 17-inch screen size in the first half of 2021 equipped with mini-LED panels.

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Kuo has also previously claimed that two new iPad Pro models will enter mass production between the fourth quarter of 2019 and the first quarter of 2020. (IANS)