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Apple Cuts its Current Production Plan For New iPhones by About 10 Per Cent

The latest revision to future production applies to all new iPhone models -- the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple asked its suppliers to produce fewer new iPhones than planned for the quarter late last month – before the January 2 revelation that the Cupertino, California-headquartered tech giant would miss its revenue forecasts at the end of 2018, the report said.

It’s the second time in two months that the iPhone maker has trimmed its planned production for the flagship device.

In a letter to investors on January 2, Apple CEO Tim Cook said that for the quarter ending December 29, the company now expects revenue of approximately $84 billion, down from the $89 to $93 billion it had previously projected.

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Apple trims 10% production plan for iPhones: Report. Flickr Commons

“We did not foresee the magnitude of the economic deceleration, particularly in greater China,” Cook said in the letter.

“We believe the economic environment in China has been further impacted by rising trade tensions with the United States,” he added.

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The request to cut production for the January-March quarter of this year suggests that the iPhone maker is expecting a further hit this year.

The latest revision to future production applies to all new iPhone models — the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter. (IANS)

Next Story

Tech Giant Apple Applies for a US Trademark on ‘Slofie’

The application cost $400

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple has applied for a US trademark on ‘Slofie’, potentially giving the company control over the word’s usage.

“Slofie is the term for selfies recorded in slow-motion at 120fps. The iPhone maker does define slofie as “downloadable computer software for use in capturing and recording video.”

The trademark is likely meant to stop other companies from branding their own camera features with the slofie terminology, as the feature is currently exclusive to the iPhone 11, The Verge reported on Wednesday.

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An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The application cost $400.

Apple recently launched 3 iPhone 11 models, two of them with a triple rear camera setup, housing stunning specifications to make you a near-perfect photographer.

Also Read- Google Assistant Gets More Optimised for Indian Languages: Report

The three smartphones, upgrades over the last year’s iPhone XR, iPhone XS, and iPhone XS Max, will ship with the iOS 13, the latest mobile operating system from Apple. (IANS)