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Apple Cuts its Current Production Plan For New iPhones by About 10 Per Cent

The latest revision to future production applies to all new iPhone models -- the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter

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Apple, women
The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple asked its suppliers to produce fewer new iPhones than planned for the quarter late last month – before the January 2 revelation that the Cupertino, California-headquartered tech giant would miss its revenue forecasts at the end of 2018, the report said.

It’s the second time in two months that the iPhone maker has trimmed its planned production for the flagship device.

In a letter to investors on January 2, Apple CEO Tim Cook said that for the quarter ending December 29, the company now expects revenue of approximately $84 billion, down from the $89 to $93 billion it had previously projected.

Apple, Iphone XR, Apple Watch
Apple trims 10% production plan for iPhones: Report. Flickr Commons

“We did not foresee the magnitude of the economic deceleration, particularly in greater China,” Cook said in the letter.

“We believe the economic environment in China has been further impacted by rising trade tensions with the United States,” he added.

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The request to cut production for the January-March quarter of this year suggests that the iPhone maker is expecting a further hit this year.

The latest revision to future production applies to all new iPhone models — the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter. (IANS)

Next Story

Apple Unveils New AirPods Designed to Deliver More Talk Time

With this feature one would be able to change songs, make a call, adjust the volume or get directions while keeping their hands in pockets

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Apple, women
The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Introducing its second generation of wireless headphones, Apple on Wednesday launched new AirPods designed to deliver more talk time.

The new AirPods come with either a standard charging case or a new wireless charging case.

Apple said the AirPods with standard charging case will be available for Rs 14,900 and those with wireless charging case for Rs 18,900.

They will be available to order through Apple authorised resellers later this spring, the company said.

Representational image
Representational image. Pixabay

Powered by Apple-designed H1 chip, developed specifically for headphones, the new AirPods now feature the convenience of “Hey Siri” – meaning users could invoke the assistant without touching the earbud.

With this feature one would be able to change songs, make a call, adjust the volume or get directions while keeping their hands in pockets.

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“The world’s best wireless headphones just got even better with the new AirPods. They are powered by the new Apple-designed H1 chip which brings an extra hour of talk time, faster connections, hands-free ‘Hey Siri’ and the convenience of a new wireless battery case,” said Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing. (IANS)