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Apple Cuts its Current Production Plan For New iPhones by About 10 Per Cent

The latest revision to future production applies to all new iPhone models -- the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple asked its suppliers to produce fewer new iPhones than planned for the quarter late last month – before the January 2 revelation that the Cupertino, California-headquartered tech giant would miss its revenue forecasts at the end of 2018, the report said.

It’s the second time in two months that the iPhone maker has trimmed its planned production for the flagship device.

In a letter to investors on January 2, Apple CEO Tim Cook said that for the quarter ending December 29, the company now expects revenue of approximately $84 billion, down from the $89 to $93 billion it had previously projected.

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Apple trims 10% production plan for iPhones: Report. Flickr Commons

“We did not foresee the magnitude of the economic deceleration, particularly in greater China,” Cook said in the letter.

“We believe the economic environment in China has been further impacted by rising trade tensions with the United States,” he added.

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The request to cut production for the January-March quarter of this year suggests that the iPhone maker is expecting a further hit this year.

The latest revision to future production applies to all new iPhone models — the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter. (IANS)

Next Story

Users to be Able to Order Apple’s New Mac Pro Soon

In terms of specifications, the all-new Mac Pro boasts up to 28-core Intel Xeon processors, up to 1.5TB of ECC RAM, up to 4TB of SSD storage along with up to AMD Radeon Pro Vega II Duo graphics with 64GB of HBM2 memory

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An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple’s all-new Mac Pro and Pro Display XDR will be available for pre-orders starting December 10 in the US, according to an email that the iPhone maker has sent out to customers.

The email was spotted by popular YouTuber Marques Brownlee on Twitter, The Verge reported.

The company first announced the new Mac Pro as well as the Pro Display XDR in June at the annual Worldwide Developers Conference.

According to the media reports, the company had originally announced that the Mac Pro and Pro Display XDR would be available sometime “this fall”. The email revealed on Saturday is the first confirmation of an actual date.

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iPhones are on display at an Apple store in Prince William Country, Virginia. (Photo: Diaa Bekheet) VOA

Notably, Apple’s annoucement email just said that the Mac Pro and Pro Display XDR will be “available to order” on December 10 – given the fact that many users will likely be ordering custom configurations, shipping may take longer, the Verge reported.

The new Mac Pro starts at $5,999 while the Pro Display XDR starts at $4,999.

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The entry-level Mac Pro is set to cost $5,999, with 32GB of memory, an octa-core Intel Xeon CPU, Radeon Pro 580X graphics, and a 256GB SSD.

In terms of specifications, the all-new Mac Pro boasts up to 28-core Intel Xeon processors, up to 1.5TB of ECC RAM, up to 4TB of SSD storage along with up to AMD Radeon Pro Vega II Duo graphics with 64GB of HBM2 memory. (IANS)