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Apple Cuts its Current Production Plan For New iPhones by About 10 Per Cent

The latest revision to future production applies to all new iPhone models -- the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple asked its suppliers to produce fewer new iPhones than planned for the quarter late last month – before the January 2 revelation that the Cupertino, California-headquartered tech giant would miss its revenue forecasts at the end of 2018, the report said.

It’s the second time in two months that the iPhone maker has trimmed its planned production for the flagship device.

In a letter to investors on January 2, Apple CEO Tim Cook said that for the quarter ending December 29, the company now expects revenue of approximately $84 billion, down from the $89 to $93 billion it had previously projected.

Apple, Iphone XR, Apple Watch
Apple trims 10% production plan for iPhones: Report. Flickr Commons

“We did not foresee the magnitude of the economic deceleration, particularly in greater China,” Cook said in the letter.

“We believe the economic environment in China has been further impacted by rising trade tensions with the United States,” he added.

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The request to cut production for the January-March quarter of this year suggests that the iPhone maker is expecting a further hit this year.

The latest revision to future production applies to all new iPhone models — the XS Max, XS and XR, Nikkei Asian Review reported citing sources familiar with the matter. (IANS)

Next Story

Apple Plans to Launch MacBook Pro, iPads with Samsung OLED Screens

iPhone-maker may introduce OLED displays on the low-cost iPhone XR's successor expected to launch in 2020

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Apple has recalled a limited number of older generation 15-inch MacBook Pro units. Pixabay

Apple is expected to launch its 16-inch MacBook Pro along with iPad Pro tablets with OLED screens from Samsung.

Apple uses these high-end screens as a selling point for its iPhone XS and XS Max, but iPhone sales have been slowing and the company may need other places to put those screens, The Verge reported late on Friday.

In an earlier report, famed Apple analyst Ming-Chi Kuo talked about the launch of new Apple devices.

Samsung displays, apple, macbook
Apple may use Samsung displays in MacBooks, iPads. Pixabay

Kuo stated that the company might launch a new iPad with 10 or 12-inch screen in late 2020 or early 2021 and a MacBook with 15 to 17-inch screen size in the first half of 2021 equipped with mini-LED panels.

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Kuo has also previously claimed that two new iPad Pro models will enter mass production between the fourth quarter of 2019 and the first quarter of 2020.

According to media reports, the iPhone-maker may introduce OLED displays on the low-cost iPhone XR’s successor expected to launch in 2020. (IANS)