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Although Apple continues to dominate the smartwatch market, its share in the global shipments of smartwatches went down to 30 per cent in the third quarter of 2018, from 35 per cent in the same quarter last year, according to a new report from Counterpoint Research.
Global smartwatch shipments grew 53 per cent year-over-year in the third quarter of this year with strong performance from Fitbit, kids watch brands such as Imoo and start-ups such as Amazfit, showed the latest findings from Counterpoint’s “Global Smartwatch Tracker”.
Fitbit’s share in the smartwatch shipments market went up to 16 per cent in Q3 of this year, from six per cent in the same quarter last year, registering a year-over-year growth of 348 per cent in terms of shipments, the report said.
“Fitbit continues to shift its focus from predominantly SmartBand/trackers to smartwatches and has now evolved as the next best player to Apple in terms of experience and scale,” Counterpoint Research Analyst Satyajit Sinha said in a statement.
“The launch of the Versa smartwatch was the turning point for Fitbit’s smartwatch segment growth. The health/fitness factor is playing a key role in driving consumer decision making for the adoption of smartwatches and Fitbit has entirely focused on this core use case,” Sinha said.
When it comes to Apple, the introduction of the Series 4 this autumn was the biggest update from a design and features standpoint, the report said.
“Apple’s Series 3 saw an uptick later in the quarter with discounted pricing, while Apple’s Series 1 continued to be the single biggest selling SKU contributing to almost half of all Apple Watch shipments. This could change in holiday season quarter as our channel checks showed pent-up demand for the Series 4,” Counterpoint Research Director, Jeff Fieldhack, noted.
The US consumers find the LTE communications capability in the Apple Watch the most desirable feature, the report said.
Cellular connectivity enables watches to work independently of smartphones – a capability that we believe will drive the market.
“By end of this year, cellular-capable watches will likely contribute to 20 per cent of global smartwatch shipments. This will be a challenge for Fitbit to solve and range LTE SKUs (stock keeping units) in their portfolio,” Sinha said.
“The children’s or kids’ smartwatch segment is growing rapidly, especially in Asia,” Counterpoint’s Senior Analyst, Hanish Bhatia, added. (IANS)
Groove to the latest wedding song, Say Yes To The Dress India, with the king of Music, Badshah, who for the first time, will be donning five never seen before avatars including that of an event manager, pandit, chef, rapper and a fashion designer in the music video displaying an Indian wedding. The song will be available on all leading audio streaming services.
Joining him as the female lead singer is Payal Dev and the track is composed by Aditya Dev, produced by The Content Team. Highly celebrated Punit J Pathak has choreographed it. The video showcase real-time brides but also successfully brings out the show's core theme of fun, celebration and giving each bride the attention they deserve. While the show is visually mesmerizing, the rapper's newest wedding track is sure to get one swaying, making its way to the top of your playlist!
It's always a fun time working with Badshah and this song is nothing less than magic to the ears. Since we thoroughly enjoy this track ourselves, I am sure the audiences too will give it just the amount of love it deserves", said Singer Payal Dev. Neeraj Sharma, Founder and Principal producer of The Content Team said, "We at 'TCT' believe in coming up with creative solutions that bring audiences closer to the content. Buoyed by the recent successes of some of the prestigious singing reality shows in India, we have a fair understanding of what consumers are looking forward to in the music industry. We are thrilled to bring to you the biggest shaadi blockbuster of the year." (IANS/ MBI)
(Keywords: Punit J Pathak, Aditya Dev, Payal Dev, Badshah, king of Music, Yes To The Dress India, wedding song)
Rapper Cardi B has been named Playboy's first-ever creative director in residence. The 'WAP' hitmaker took to social media to share the news, which will see her become the very first person to be creative director in residence of the iconic brand, reports femalefirst.co.uk. Sharing the news on Instagram, she said: "Introducing the FIRST EVER Creative Director In Residence at the legendary @playboy, it's ME!!! Joining the @playboy family is a dream and I know y'all are going to love what we put together. "I'm startin this party right as the Founding Creative Director and a founding member of Centerfold the new creator-led platform from Playboy coming soon!! We're going to have soooooo much fun."
According to a press release obtained by People magazine, Cardi's role will involve providing "artistic direction" across the Playboy brand. | IANS
According to a press release obtained by People magazine, Cardi's role will involve providing "artistic direction" across the Playboy brand. The release stated: "Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more. "In addition, Cardi B will serve as the Founding Creative Director and a founding member of Playboy's upcoming creator-led platform, Centerfold."
According to People, Centerfold is expected to launch this month and will be Playboy's social content platform that will offer creators tools to directly interact with fans. In the release, 29-year-old Cardi said: "It is a dream come true to officially join the Playboy family. I can't believe this is real. For as long as I can remember, I've felt connected to Playboy. It's truly the original platform for uncensored creativity and I'm inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already - I can't wait! "I'm also excited to launch our new creator-led platform, Centerfold. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. "This is what Centerfold is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me." (IANS/ MBI)
(Keywords: Instagram, WAP, residence, creative director, Playboy, Cardi B, Rapper)
As the Omicron variant threat looms, Google is reconsidering its plans to ask full-time employees to return to offices by January 10. According to an email from Google VP Chris Rackow, seen by CNBC, Google will not be requiring its employees to return to offices on January 10 as expected after all. The company has changed its return to work plans several times as the pandemic evolved.
In August, when the delta variant was a top concern, Google had announced plans for hybrid return-to-work till January 10, 2022. Rackow said in the email that full-time employees will wait until the new year to assess when US offices can safely return to a "stable, long-term working environment. "None of the US locations will adopt the hybrid working mandate on January 10 as planned," he added. Rackow said that Google will allow specific locations to decide their timelines for returning their respective local workforces to the office.
Apple is reportedly asking employees to return to offices starting February 1 as part of a hybrid work pilot who will be able to work remotely for four weeks a year. After the first US case of the Omicron Covid-19 variant was reported in California, the federal government was set to announce a bunch of measures to help counter the virus, including campaigns to increase vaccinations and booster shots, additional testing requirements for travellers entering the country from abroad and plans to make rapid at-home coronavirus testing free for more people. International travellers coming to the US will have to test within a day of departure, regardless of vaccination status, rather than the 72 hours currently required for vaccinated travellers, under new protocols early next week. The new testing rules will apply both to US citizens and foreign nationals entering the country. (IANS/ MBI)
(Keywords: Office, Google, Omicron variant, apple, january, employees)