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Apple Continues To Dominate The Smartwatch Market

Cellular connectivity enables watches to work independently of smartphones - a capability that we believe will drive the market

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Apple Watch
Apple watch series 4.

Although Apple continues to dominate the smartwatch market, its share in the global shipments of smartwatches went down to 30 per cent in the third quarter of 2018, from 35 per cent in the same quarter last year, according to a new report from Counterpoint Research.

Global smartwatch shipments grew 53 per cent year-over-year in the third quarter of this year with strong performance from Fitbit, kids watch brands such as Imoo and start-ups such as Amazfit, showed the latest findings from Counterpoint’s “Global Smartwatch Tracker”.

Fitbit’s share in the smartwatch shipments market went up to 16 per cent in Q3 of this year, from six per cent in the same quarter last year, registering a year-over-year growth of 348 per cent in terms of shipments, the report said.

“Fitbit continues to shift its focus from predominantly SmartBand/trackers to smartwatches and has now evolved as the next best player to Apple in terms of experience and scale,” Counterpoint Research Analyst Satyajit Sinha said in a statement.

“The launch of the Versa smartwatch was the turning point for Fitbit’s smartwatch segment growth. The health/fitness factor is playing a key role in driving consumer decision making for the adoption of smartwatches and Fitbit has entirely focused on this core use case,” Sinha said.

When it comes to Apple, the introduction of the Series 4 this autumn was the biggest update from a design and features standpoint, the report said.

Apple, Iphone XR, Apple Watch
Apple also leads as global tablet market decline 8.6% in Q3: IDC.
Flickr Commons

“Apple’s Series 3 saw an uptick later in the quarter with discounted pricing, while Apple’s Series 1 continued to be the single biggest selling SKU contributing to almost half of all Apple Watch shipments. This could change in holiday season quarter as our channel checks showed pent-up demand for the Series 4,” Counterpoint Research Director, Jeff Fieldhack, noted.

The US consumers find the LTE communications capability in the Apple Watch the most desirable feature, the report said.

Cellular connectivity enables watches to work independently of smartphones – a capability that we believe will drive the market.

Also Read- HSBC and Reliance Execute Blockchain Trade Finance Transaction

“By end of this year, cellular-capable watches will likely contribute to 20 per cent of global smartwatch shipments. This will be a challenge for Fitbit to solve and range LTE SKUs (stock keeping units) in their portfolio,” Sinha said.

“The children’s or kids’ smartwatch segment is growing rapidly, especially in Asia,” Counterpoint’s Senior Analyst, Hanish Bhatia, added. (IANS)

Next Story

Apple Introducing Disability-Themed Emojis for its Keyboard

The new emojis would be made available this fall with a free software update on Apple devices

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world emoji day
FILE - Emoji characters are shown on the screens of two mobile phones in Paris, Aug. 6, 2015. VOA

In a bid to bring more diversity to its keyboards, Apple is rolling out 59 new emojis to its keyboard for iPhones, iPads, Macs and Apple Watches this fall.

In a major update to the “couples holding hands” emoji, users would now be able to select any combination of skin tone, to personalise the people holding hands, opening up more than 75 possible combinations, the iPhone-maker wrote in a blog-post on Tuesday.

Furthermore, introducing more disability-themed emojis, Apple keyboards would now have a new guide dog, an ear with a hearing aid, wheelchairs, a prosthetic arm and a prosthetic leg as well.

disability-themed emojis
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

“Celebrating diversity in all its many forms is integral to Apple’s values and these new options help fill a significant gap in the emoji keyboard,” the post said.

ALSO READ: Apple Watch Saves Man from Drowning

Other new emojis making way into Apple keyboard includes a new smiley face for yawning, a one-piece swimsuit, new food items including a waffle, falafel, butter and garlic as well as new animals like the sloth, flamingo, orangutan and skunk. The new emojis would be made available this fall with a free software update on Apple devices. (IANS)