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Apple Continues To Dominate The Smartwatch Market

Cellular connectivity enables watches to work independently of smartphones - a capability that we believe will drive the market

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Apple Watch
Apple watch series 4. (Representational image)

Although Apple continues to dominate the smartwatch market, its share in the global shipments of smartwatches went down to 30 per cent in the third quarter of 2018, from 35 per cent in the same quarter last year, according to a new report from Counterpoint Research.

Global smartwatch shipments grew 53 per cent year-over-year in the third quarter of this year with strong performance from Fitbit, kids watch brands such as Imoo and start-ups such as Amazfit, showed the latest findings from Counterpoint’s “Global Smartwatch Tracker”.

Fitbit’s share in the smartwatch shipments market went up to 16 per cent in Q3 of this year, from six per cent in the same quarter last year, registering a year-over-year growth of 348 per cent in terms of shipments, the report said.

“Fitbit continues to shift its focus from predominantly SmartBand/trackers to smartwatches and has now evolved as the next best player to Apple in terms of experience and scale,” Counterpoint Research Analyst Satyajit Sinha said in a statement.

“The launch of the Versa smartwatch was the turning point for Fitbit’s smartwatch segment growth. The health/fitness factor is playing a key role in driving consumer decision making for the adoption of smartwatches and Fitbit has entirely focused on this core use case,” Sinha said.

When it comes to Apple, the introduction of the Series 4 this autumn was the biggest update from a design and features standpoint, the report said.

Apple, Iphone XR, Apple Watch
Apple also leads as global tablet market decline 8.6% in Q3: IDC.
Flickr Commons

“Apple’s Series 3 saw an uptick later in the quarter with discounted pricing, while Apple’s Series 1 continued to be the single biggest selling SKU contributing to almost half of all Apple Watch shipments. This could change in holiday season quarter as our channel checks showed pent-up demand for the Series 4,” Counterpoint Research Director, Jeff Fieldhack, noted.

The US consumers find the LTE communications capability in the Apple Watch the most desirable feature, the report said.

Cellular connectivity enables watches to work independently of smartphones – a capability that we believe will drive the market.

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“By end of this year, cellular-capable watches will likely contribute to 20 per cent of global smartwatch shipments. This will be a challenge for Fitbit to solve and range LTE SKUs (stock keeping units) in their portfolio,” Sinha said.

“The children’s or kids’ smartwatch segment is growing rapidly, especially in Asia,” Counterpoint’s Senior Analyst, Hanish Bhatia, added. (IANS)

Next Story

Apple Begins Production of its Highly Successful iPhone XR in India

The iPhone XR demand further saw an uplift after the price drop and aided by heavy promotional activities in the ongoing festive season

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Apple, iPhone XR, India
According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19. Pixabay

In a big impetus for its India manufacturing dream, Apple has started production of its highly successful iPhone XR in the country.

Multiple sources confirmed to IANS on Monday that the production of iPhone XR, that was launched last year but is still flying off the shelves, is up and running at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai.

Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19.

Apple, iPhone XR, India
Multiple sources confirmed to IANS on Monday that the production of iPhone XR, that was launched last year but is still flying off the shelves, is up and running at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai. Pixabay

The iPhone XR demand further saw an uplift after the price drop and aided by heavy promotional activities in the ongoing festive season.

In a clear signal that India is Apple’s next growth market, Taiwanese smartphone manufacturer Foxconn’s Chairman Terry Gou recently said the company would begin mass production of iPhones in India this year.

Gou said the move “will get Foxconn more deeply involved in the development of the country’s smartphone industry” which currently has over 450 million smartphone users.

Foxconn is already expanding its manufacturing operations in India.

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“To start with, it makes sense for Apple to localise assembling of models that have the potential to scale up and then slowly expand it to entire portfolio,” Tarun Pathak, Associate Director at Hong Kong-based Counterpoint Research, told IANS recently.

The iPhone XR is available for Rs 44,900 online, with some great buy back and cash back offers.

Apple iPhone shipments grew 19 percent (YoY) in India in its last reported quarter.

Apple, iPhone XR, India
Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year. Pixabay

Apple in August said it looks forward to welcoming customers at its first branded retail store in India soon.

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“We love our customers in India and we’re eager to serve them online and in-store with the same experience and care that Apple customers around the world enjoy,” Apple said. (IANS)