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Apple to Empower Over 90,000 US Girls in Coding

Apple Music would also feature visionary women in the music industry with highly-curated playlists and editorial packages

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

In a bid to empower women coders and creators, Apple has partnered with “Girls Who Code”, a US-based non-profit organisation, to create coding avenues for girls in the US.

“Using the ‘Everyone Can Code’ curriculum, 90,000 girls and ‘Girls Who Code’ club facilitators in all 50 states can learn to use Apple’s easy to learn programming language, Swift, (with which) hundreds of thousands of apps are built,” the iPhone-maker announced in a blog-post on Thursday.

Headed by Reshma Saujani, an American lawyer of Indian origin, the “Girls Who Code” is working to close the gender employment difference in technology aiming to change the image of what a programmer looks like.

The organisation supports and encourages women participation in the field of technology and computer science.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

“Women have earned the opportunity to have our ideas shape the future. We’re excited to support ‘Girls Who Code’ as they empower girls to be the developers and tech innovators of tomorrow,” said Lisa Jackson, Vice President of Environment, Policy and Social Initiatives, Apple.

As part of the programme, visitors are allowed to attend over 60 sessions of the “Made By Women” series, led by artists, musicians, photographers, app developers, scientists and entrepreneurs.

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Marking the International Women’s Day that falls on March 8, the App Store would daily highlight an app founded, developed or led by women.

Apple Music would also feature visionary women in the music industry with highly-curated playlists and editorial packages. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

ALSO READ: People with More Job Control Less Likely to Suffer From Back Pain: Study

iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)