Wednesday March 20, 2019
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Apple Gets a New AI Chief to Oversee Siri, Machine Learning

Apple has posted several job openings for AI/ML engineers at its different offices globally

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Apple
Top apps using Siri Shortcuts to make daily tasks easier: Apple. Pixabay

Revealing its future plans, Apple has formally announced to make ex-Google executive John Giannandrea its Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy.

Reporting to CEO Tim Cook, Giannandrea who joined Apple in April will be in charge of Apple’s ML division, Siri and the Core ML team, the company updating its executive leadership page, said.

Giannandrea will look after further development of Core ML and Siri technologies. With Core ML, third-party developers can integrate trained ML models into their apps.

Prior to Apple, Giannandrea spent eight years at Google where he led the Machine Intelligence, Research and Search teams. Before it, he co-founded two technology companies — Tellme Networks and Metaweb Technologies.

Apple chief
John Giannandrea, the Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy.

At Google, Giannandrea took the role of Senior Vice President of Engineering from Amit Singhal in early 2016, signalling Google’s emphasis on weaving ML and AI into its Search engine.

According to media reports, Apple lags behind from Google and Amazon in key AI areas like Natural Language Processing (NLP) and computer vision needed to power voice assistant features in Siri.

Also Read: Apple Music On Lead Over Its Rival Spotify In All Market: Report

Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems.

In 2017, Apple added an AI chip called Neural Engine to the A11 Bionic for the iPhone 8, iPhone 8 Plus and iPhone X to work with the Image Signal Processor (ISP).

Apple has posted several job openings for AI/ML engineers at its different offices globally. (IANS)

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Netflix Not to Integrate its Services with Apple Streaming Platform

Netflix won't be part of Apple streaming platform

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Ahead of the launch of Apple’s streaming service, Netflix CEO Reed Hastings has said his company will not integrate its services with the upcoming platform.

“Apple’s a great company. (But) we want to have people watch our content on our service, and so we have chosen not to integrate into their services,” Hastings said at a press event here on Monday.

The comment precedes Apple’s impending formal announcement to take a deep-dive into the competitive technology-driven world of over-the-top (OTT) entertainment with a set of its own original shows, as well as plans to resell other subscription services like Starz and Showtime as part of its service.

Asked how Netflix can compete with companies like Apple and Amazon that have deep pockets, Hastings said: “With difficulty.”

“You do your best job when you have great competitors. They do a good job, I am going to be envious. They are going to come up with great ideas, I am going to want to borrow those…

“We will make this a great industry if we have great competitors and those companies will be amazing competitors in addition to the ones that we have now,” Hastings told reporters here.

Netflix.

Talking specifically on the competition with Amazon, Hastings said: “For the last 20 years, we have grown. We have got many competitors. We have been competing with Amazon for many years. They are reported to be spending $4-5 billion a year or so on content.

“We spend about twice that. Now, new companies are coming… There’s Disney+, WarnerMedia.

“They (the parent companies) have been in the business for a long time, and we compete with all kinds of entertainment time already. Sometimes we think of YouTube as a great partner, sometimes as a competitor. It’s the same with all of these,” he added.

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“Our success doesn’t determine their success. And what matters is to do amazing content that people love watching and sharing,” Hastings noted.

Apple is gearing up for its mega event on March 25 at the Steve Jobs theatre on its Cupertino, California-based campus, during which the tech giant is expected to announce its much-awaited video streaming service. (IANS)