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Apple gets Patent for Face ID on Mac

This is, however, not the first patent application Apple made for facial recognition on the Mac

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Amazon, Apple deal win-win game for both: Counterpoint.
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After incorporating the facial recognition feature in iPhone X, Apple could be replacing its Touch ID in Mac by Face ID with gesture controls in the future as the tech giant has got a fresh patent to the same effect.

The patent granted to Apple on Tuesday suggests that the “computer may apply a face detection algorithm at step 92 in order to detect the subject’s face of depth map”, 9to5Mac reported.

This patent suggests how body language more generally — head, torso and arm — could be used to signal intent to the Mac.

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Face ID and Gesture Control for Mac in Apple’s Patent. Pixabay

This is, however, not the first patent application Apple made for facial recognition on the Mac.

One predating the launch of iPhone X described a way of allowing Macs to automatically log users in, even if the devices were in sleep mode when users approached them, the report said, adding that the scope of the new patent is a little broader. (IANS)

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Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

Amazon's volume sweet spot is in the much lower price tiers

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The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

Aiming to boost sales in the wake of weaker-than-expected demand for new iPhone models, Apple has sealed a deal with retail giant Amazon to sell its range of products which is a win-win game for both the tech titans, market research firm Counterpoint Research has said.

According to Counterpoint, the move would allow the Cupertino-based giant to better manage pricing, warranties and the overall customer experience.

Third party vendors who are selling on Amazon’s platform will be phased out by January 2019, Maurice Klaehne, Research Analyst, Counterpoint Research, wrote in a post on Sunday.

“Apple is attempting to regain control over its iPhone sales on one of the biggest online channels. Third party vendors were selling on Amazon and it was near impossible for Apple to control the supply chain, assure quality control, price,” Klaehne added.

The move is likely to affect the third party vendors who sell new and refurbished Apple products on the e-commerce platform.

“Not only will this affect many smaller businesses in terms of iPhone sales, their service offerings will also be affected. The refurbished and repair market will also take a hit as companies will either have to move off the Amazon platform or go through the authorisation process,” noted Klaehne.

Apple
Amazon, Apple deal win-win game for both: Counterpoint.

The retail major would gain with the agreement.

Amazon does not compete with its own hardware or bundling opportunities directly with phones, wearables or even directly with tablets; Amazon’s Kindle Fire range is aimed at a different segment than the iPad.

The agreement gives Amazon sales and analytics on a segment of the phone market it has hitherto had limited information on-the premium/flagship market, according to Counterpoint.

Also Read- Samsung Plans To Launch its First Foldable Smartphone in 2019

Amazon’s volume sweet spot is in the much lower price tiers.

Counterpoint estimated the weighted average selling price (ASP) of phones selling on Amazon to be under $250. (IANS)