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Tech Giant Apple Acquires Global Rights to Two Feature Films

The documentary follows an elephant named Athena as she leads her herd away from a drought

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In a push to enter the film and TV market, Apple has acquired global rights to two feature films — Victoria Stone and Mark Deebles documentary “The Elephant Queen” and an animated film “The Wolfwakers”.

According to a report in Deadline.com on Sunday, Apple’s worldwide video division led by Zack Van Amburg and Jamie Erlicht acquired “The Elephant Queen” that made its debut at the Toronto Film Festival last weekend.

The documentary follows an elephant named Athena as she leads her herd away from a drought.

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The names of both the feature films are out. Pixabay

“The Wolfwalkers” is two-time Oscar-nominee Tomm Moore’s animated film which follows a young apprentice hunter who travels to Ireland with her father to hunt wolves.

Also Read- UAE University Breaks A Guinness World Record

There have been reports that Apple is set to produce its own content and start its own streaming service in order to share a pie of the growing video streaming industry dominated by Netflix and Hulu, among others. (IANS)

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Apple Allows Third-Party Workflow Extensions For Video-Editing

Motion, the powerful motion graphics companion to Final Cut Pro, also gets an update that adds a comprehensive set of colour-grading tools and custom LUTs

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Apple allows third-party app integration to its video editing software. Flickr Commons

Apple has introduced third-party workflow extensions and a host of new features for professional video creators in its update to “Final Cut Pro X” — its professional video-editing programme.

The “Final Cut Pro X” update, now available on the Mac App Store, introduces workflow extensions that enable professional video editors to use third-party apps and services directly within the editing interface, Apple said in a statement late on Thursday.

Workflow extensions match the look of Final Cut Pro and integrate tightly into the app, allowing editors to drag media into Final Cut Pro libraries, sync playback between extensions and timeline, add clip markers and more.

“These extensions make it easy to use popular tools that enhance post-production including review and approval with Frame.io, stock footage browsing and purchasing with Shutterstock and media asset management with CatDV,” the company added.

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An Apple store in Woodbridge, Virginia. (VOA)

Motion, the powerful motion graphics companion to Final Cut Pro, also gets an update that adds a comprehensive set of colour-grading tools and custom LUTs.

Compressor, the advanced encoding companion to Final Cut Pro, moves to a new 64-bit engine that takes advantage of all the memory in a user’s Mac for improved performance when encoding high resolution, high frame rate video.

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Final Cut Pro 10.4.4, Motion 5.4.2 and Compressor 4.4.2 will be available on the Mac App Store as free updates for existing users. New users can purchase the apps for Rs 24,900, Rs 3,999 and Rs 3,999, respectively. (IANS)