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Apple Starts iPhone 7 Production in India: Report

The iPhone maker is also seeking tax relief and other incentives to begin assembling more handsets and open its branded stores in India

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Giving an impetus to its India manufacturing plans, Apple has started the assembling of iPhone 7 at its supplier Wistron’s facility in Bengaluru.

Taiwanese industrial major Wistron already assembles iPhone 6S in the country.

“We are proud to be producing iPhone 7 in Bengaluru for our local customers furthering our long-term commitment in India,” an Apple spokesperson told IANS on Tuesday.

The assembling of iPhone 7 began last month.

Wistron, which announced last year plans to invest Rs 3,000 crore in the Narasupra industrial sector in Karnataka’s Kolar district, started Apple operations with assembling low-end iPhone SE and later iPhone 6S.

According to Wistron India head Gururaj A, the company would set up an iPhone making unit in the 43 acres of land allotted to it, with employment potential of over 10,000 people.

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

The new Wistron facility is also set to manufacture a wider range of Apple’s devices.

Apple is slowly but steadily strategising its plans to make deeper inroads in a country where over 450 million people use smartphones, and assembling iPhone 7 is another step towards gaining more ground.

According to Tarun Pathak, Associate Director at Hong Kong-based Counterpoint Research, the Indian electronics market is growing fast and has gained a significant advantage on some of the competing countries.

“I think to start with, it makes sense for Apple to localise assembling of models that have the potential to scale up and then slowly expands it to entire portfolio,” Pathak told IANS.

iPhone 7 runs iOS 12, is water-resistant and houses a 12MP camera, Retina HD display, great battery life and stereo speakers.

The 32GB iPhone 7 costs Rs 39,900 while the 128GB variant Rs 49,900.

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A customer is entering the Apple store in Fairfax, Virginia. VOA

In India, price is a key factor when it comes to buying a smartphone.

Apple has already begun reducing the price of iPhone in China and may follow the same in India where iPhone is considered expensive.

According to a report in Caixin on Monday, Apple has cut prices for several of its products including iPhones.

Also Read- Facebook May Soon Hire Journalists in Order to Tackle Fake News

For the first time this year, Apple has dropped iPhone prices on its official Chinese website.

“The slash comes in response to China’s reduction of the tax burden for manufacturing and other sectors that began on April 1,” the report said.

The iPhone maker is also seeking tax relief and other incentives to begin assembling more handsets and open its branded stores in India. (IANS)

Next Story

Upcoming iPhone SE 2 Likely to be Called as ‘iPhone 9’

Earlier Kuo had said, Apple was preparing to release a new iPad Pro, a new MacBook and an augmented reality (AR) headset by the first half of 2020

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iPhones are on display at an Apple store in Prince William Country, Virginia. (Photo: Diaa Bekheet) VOA

A new report from Japanese blog Mac Otakara has claimed that the iPhone SE 2 will likely be called the iPhone 9, owing to the fact that it will feature the same chassis as that of the iPhone 8.

The device is expected to feature a 4.7-inch display with bezels along with a faster A13 Bionic chip, 3GB of RAM and could start selling at $399.

According to Apple analyst Ming-Chi Kuo iPhone SE 2 is scheduled to go into mass production in January 2020 and will be launched at the end of March.

The iPhone SE 2 will use a 10-layer Substrate-like PCB (SLP) for its motherboard, the same technology used by the iPhone 11’s version.

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In this Jan. 9, 2007 file phtoo, Apple CEO Steve Jobs holds up an Apple iPhone at the MacWorld Conference in San Francisco. Apple Inc. VOA

This will benefit multiple iPhone suppliers, including Pending Holdings, Xinxing, and AT&S, even though the SLP will be a less expensive component than the one used in the iPhone 11 series of devices.

The iPhone SE 2 will not have the 3D Touch feature, removed from the iPhone 11 by the company. Also, it will use a Touch ID fingerprint reader, not Face ID.

Also Read: Tech Giant Amazon Collecting UK Health Service Data for Free: Report

The phone will have three colour options such as silver, space grey and red.

Earlier Kuo had said, Apple was preparing to release a new iPad Pro, a new MacBook and an augmented reality (AR) headset by the first half of 2020. (IANS)