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Apple Announces its New iPhones and Watch Series on Sale

Apple officially introduced its 2018 line-up of iPhones and and Apple Watch at an event in California last week

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Apple, Iphone XR, Apple Watch
Try these fitness apps on Apple Watch Series 4 for marathon season. Flickr Commons

Apple has announced that its newly-launched iPhone “XR” , “XS”, “XS Max” and “Watch Series 4” are going on sale globally from Friday.

The new iPhones and Apple Watch Series 4 will be available in India starting September 28.

In India, one would have to shell out Rs 12,075 a month, as zero-cost EMI, for a period of one year to own the 512GB variant of iPhone “XS Max” — the most expensive iPhone released this month — that would cost Rs 1,44,900.

The iPhone “XS” with 512GB storage model would be priced Rs 134,900 and the cheapest of the lot, iPhone” XR” (64GB)would hit the shelves at a starting price of Rs 76,900 in India.

Apple
A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)

The iPhone “XS” and “XS Max” support dual SIM and dual standby functionality and are fuelled by Apple’s latest A12 Bionic chipset built on 7-nm design and a new neural engine with an 8-core dedicated machine learning (ML) processor.

The devices also come with upgraded 12MP + 12MP camera, 2x optical zoom, improved TrueTone quad-LED flash and 7MP RGB camera sensor in the front.

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The iPhone “XR” sports a 6.1-inch LCD screen with liquid Retina display and a single 12MP camera at the rear, all in an aluminium body.

The next generation Apple Watch features edge-to-edge display and comes with support to track heartbeat data, heart rhythm and notify users.

Apple officially introduced its 2018 line-up of iPhones and and Apple Watch at an event in California last week. (IANS)

Next Story

Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)