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Sales of Apple iPhones Will Pick up in India with Onset of Festive Season: Experts

The momentum will come "at the back of cashbacks, buyback offers and deep discounting, especially on etailer platform during the 'Big Billion Day Sale' on Flipkart and 'The Great Indian Festival' on Amazon lined up from October 10 onwards

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Apple lowers Q1 revenue guidance on slow iPhone sales.

The sales of Apple iPhones including the newly-launched premium iPhone Xs and XS Max will pick up in India with the country entering the grand festive season from October 10, industry experts said on Wednesday.

Apple brought its much-awaited line-up of iPhones to India on September 28.

iPhone XS with 4GB RAM and 64GB internal storage costs Rs 99,900; 4GB and 256GB variant is priced at Rs 114,900 and the 4GB with 512GB variant will come for Rs 134,900.

“We don’t have data yet but I think demand will be spread as gap between festive season and new iPhone launches is definitely there,” Tarun Pathak, Associate Director at Counterpoint Research, told IANS.

“The Indian consumers will look for all the options and might end up purchasing iPhones near the festive season, beginning with the auspicious period of Navratri festival from October 10,” Pathak noted.

Apple
A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)

For an Indian smartphone user, carrying an iPhone has always been a style statement, irrespective of the price, and those who are in the Apple ecosystem will generate demand for the new iPhones, sooner or later.

Apple has also slashed prices of old-generation iPhones in India.

According to Prabhu Ram, Head-Industry Intelligence Group, CyberMedia Research (CMR), Apple is aware of the brand pull that iPhone has for aspirational India and that’s why they have slashed prices for old-generation iPhones.

“While there would be a slight upstick for old iPhone sales, during and beyond the festive season, we believe they would be up for tough competition from other smartphone brands,” Ram told IANS.

Apple is set to announce its fiscal fourth quarter results on November 1 and will reveal iPhones sales globally.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

Apple posted a revenue of $53.3 billion in its fiscal third quarter — an increase of 17 per cent from the year-ago quarter. International sales accounted for 60 per cent of the quarter’s revenue.

“With global warranty and comparative high price in India, people may end up buying new iPhones from somewhere else,” added Pathak.

According to Upasana Joshi, Associate Research Manager, Client Devices, IDC India, as per previous trends, the major demand is for the old model line-up with deep discounts and cash-back offers largely driven by e-tailers which accounts for more than 50 per cent of overall Apple volumes.

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“If Apple decides to further lower the pricing of previous line-up like iPhone 7, 8 and X, as the new models hit the market, there might be some action in the coming quarters.

The momentum will come “at the back of cashbacks, buyback offers and deep discounting, especially on etailer platform during the ‘Big Billion Day Sale’ on Flipkart and ‘The Great Indian Festival’ on Amazon lined up from October 10 onwards,” Joshi told IANS. (IANS)

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Apple’s Recycling Robot Is Capable of Disassembling 200 iPhones Per Hour

In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tons of electronic waste from landfills. 

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Apple has received nearly one million devices through its programmes and each Daisy can disassemble 1.2 million devices per year. Pixabay

 Apple on Thursday announced to expand its global recycling programmes and introduced Daisy, its recycling robot that is capable of disassembling 200 iPhones per hour.

US customers can send their iPhones to be disassembled by Daisy which is 33 feet long, has five arms and can methodically deconstruct any of 15 iPhone models.

Daisy will disassemble and recycle select used iPhones returned to Best Buy stores throughout the US and KPN retailers in the Netherlands, the company said in a statement ahead of Earth Day that falls on April 22.

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For cobalt, which is a key battery material, Apple sends iPhone batteries recovered by Daisy upstream in its supply chain. Pixabay

Apple also announced the opening of its “Material Recovery Lab” dedicated to discovering future recycling processes in Austin, Texas.

The Lab will work with Apple engineering teams as well as academia to address and propose solutions to today’s industry recycling challenges.

“Advanced recycling must become an important part of the electronics supply chain, and Apple is pioneering a new path to help push our industry forward,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives.

Apple has received nearly one million devices through its programmes and each Daisy can disassemble 1.2 million devices per year.

In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tons of electronic waste from landfills.

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The Lab will work with Apple engineering teams as well as academia to address and propose solutions to today’s industry recycling challenges. Pixabay

Daisy can take apart iPhones to recover materials such as cobalt, aluminum and tin, which are then recycled back into the manufacturing process.

Once materials have been recovered by Daisy, they are recycled back into the manufacturing process.

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For cobalt, which is a key battery material, Apple sends iPhone batteries recovered by Daisy upstream in its supply chain.

They are then combined with scrap from select manufacturing sites and, for the first time, cobalt recovered through this process is now being used to make brand-new Apple batteries. (IANS)