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Apple Introduces Larger iPhones and Watches

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once

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Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

Apple Inc unveiled larger iPhones and watches based on the design of current models on Wednesday, confirming Wall Street expectations that the company is making only minor changes to its lineup.

The world’s most valuable tech company wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off. The strategy has helped Apple become the first publicly-traded U.S. company to hit a market value of more than $1 trillion earlier this year.

Its shares were down 1.2 percent on Nasdaq. Apple uses the ‘S’ suffix when it upgrades components but leaves the exterior design of a phone the same. Last year’s iPhone X — pronounced “ten” — represented a major redesign.

The new phones are the XS, with a 5.8-inch (14.7-cm) screen, the larger XS Max, with a 6.5-inch (16.5-cm) screen, and a 6.1-inch iPhone Xr made of aluminum, with an edge-to-edge liquid retina display.

Apple, which is looking for ways to lessen reliance on phones for revenue, opened its event by announcing the new Apple Watch Series 4 range with edge-to-edge displays, like its latest phones, which are more than 30 percent bigger than displays on current models.

It is positioning the new watch as a more comprehensive health device, able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers. It said it had approval for the device from the U.S. Food and Drug Administration.

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Apple Unveils Larger iPhones, Health-Oriented Watches. Pixabay

The FDA said it worked with Apple to develop apps for the Apple Watch. The agency said it has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

Shares of fitness device rival Fitbit Inc fell about 3.7 percent after the Series 4 announcement. Shares of Garmin Ltd lost some earlier gains and were flat in midday New York trade.

Executives made the announcement at the Steve Jobs Theater at Apple’s new circular headquarters in Cupertino, California, named after the company’s co-founder who wowed the world with the first iPhone in 2007.

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“There’s no real game-changer on the table,” said Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel. “It’s a matter of getting people to keep moving up.”

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once. (VOA)

Next Story

Apple Releases First Public Beta of its Upcoming iPhone, iPad OS

With iPadOS, users would be able to work with apps in multiple windows, see more information on a redesigned Home screen and more natural ways to use Apple Pencil

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iPadOS delivers exciting features, including a new Home screen with widgets. Pixabay

Apple has released the first public beta of its upcoming iPhone and iPad operating systems (OS), iOS 13 and iPadOS 13, open for everybody to download and experience the test versions.

The final version of the new iPhone and iPad operating systems is scheduled to release later this year, most likely by September, TechCruch reported on Monday.

However, because of bug-risks and chances of patchy experience, users are advised to proceed with caution and not install the beta versions on their primary iPhones and iPads.

According to the report, while some apps and features would not work at all as part of the beta tests, but in some rare cases, beta softwares could also brick devices and make them unusable.

Last week, the iPhone-maker announced the availability of the developer beta of iOS 13 and iPadOS 13.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple unveiled iOS 13 with features like the Dark Mode and Apple sign-in, a sturdy Mac Pro desktop for creative professionals and a 30 per cent snappier Face ID.

The new operating system on iPhones is loaded with India-specific features like the Indian-English accent for virtual assistant Siri that would now speak in a more natural and expressive way – in both male and female voices. The users would be able to access content drawn from Indian languages in a seamless conversational style.

Also Read: Use of Artificial Intelligence (AI) for Fraud Detection to Triple by 2021

According to the iPhone-maker, iOS 13 would reduce app download sizes by up to 50 per cent and make app updates over 60 per cent smaller, resulting in apps launching up to twice as fast.

With iPadOS, users would be able to work with apps in multiple windows, see more information on a redesigned Home screen and more natural ways to use Apple Pencil.

On the other hand, just like iOS 13, iPadOS with Dark Mode feature would be available this fall as a free software update for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and iPad mini 4. (IANS)