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Apple Introduces Larger iPhones and Watches

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once

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Apple, iPhone XR
Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

Apple Inc unveiled larger iPhones and watches based on the design of current models on Wednesday, confirming Wall Street expectations that the company is making only minor changes to its lineup.

The world’s most valuable tech company wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off. The strategy has helped Apple become the first publicly-traded U.S. company to hit a market value of more than $1 trillion earlier this year.

Its shares were down 1.2 percent on Nasdaq. Apple uses the ‘S’ suffix when it upgrades components but leaves the exterior design of a phone the same. Last year’s iPhone X — pronounced “ten” — represented a major redesign.

The new phones are the XS, with a 5.8-inch (14.7-cm) screen, the larger XS Max, with a 6.5-inch (16.5-cm) screen, and a 6.1-inch iPhone Xr made of aluminum, with an edge-to-edge liquid retina display.

Apple, which is looking for ways to lessen reliance on phones for revenue, opened its event by announcing the new Apple Watch Series 4 range with edge-to-edge displays, like its latest phones, which are more than 30 percent bigger than displays on current models.

It is positioning the new watch as a more comprehensive health device, able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers. It said it had approval for the device from the U.S. Food and Drug Administration.

Apple
Apple Unveils Larger iPhones, Health-Oriented Watches. Pixabay

The FDA said it worked with Apple to develop apps for the Apple Watch. The agency said it has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

Shares of fitness device rival Fitbit Inc fell about 3.7 percent after the Series 4 announcement. Shares of Garmin Ltd lost some earlier gains and were flat in midday New York trade.

Executives made the announcement at the Steve Jobs Theater at Apple’s new circular headquarters in Cupertino, California, named after the company’s co-founder who wowed the world with the first iPhone in 2007.

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“There’s no real game-changer on the table,” said Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel. “It’s a matter of getting people to keep moving up.”

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once. (VOA)

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Apple Logs 75.6% Market Share in Q4 of 2019 in India

Apple logs 75.6% market share in India premium segment

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Apple
pple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India. Pixabay

Apple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India and the credit goes to the stellar performance of iPhone 11 and price drop on previous generation models.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 per cent market share.

According to Navkendar Singh, Research Director, IDC India, while the first half of 2019 was relatively slower for Apple, it managed to find growth in the second half.

“It happened on the back of price drops on previous generation iphone models (iPhone XR, 7, 8). This, along with affordability schemes like cashbacks, EMIs especially on the e-tailer platforms during festive quarter of Diwali, led to this growth,” Singh told IANS.

Buoyed by iPhone 11 sales primarily due to lower launch price and price drop on previous generation models, Apple registered double-digit growth in India for iPhones in the holiday quarter (October-December period), the company’s CEO Tim Cook announced late last month.

Apple
As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Pixabay

Apple also registered a good growth in wearables in India.

“Apple Watch and Airpods have been well received by the Indian consumers. Price reductions on Apple Watch Series 3 and the promotional discounts offered by banks and e-tailer channels on Apple Watch Series 5 made the device a popular purchase among consumers,” informed Singh.

iPad 2018 model also helped Apple register strong growth in India in 2019.

Frequent discounts on e-tailers made this device more attractive for consumers who are looking for an entertainment specific device.

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“As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Also, this year, Apple was able to win a few large commercial deals, it further strengthens its position in the commercial segment,” Singh told IANS.

Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent. (IANS)