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Apple Introduces Larger iPhones and Watches

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once

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Apple, iPhone XR
Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)
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Apple Inc unveiled larger iPhones and watches based on the design of current models on Wednesday, confirming Wall Street expectations that the company is making only minor changes to its lineup.

The world’s most valuable tech company wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off. The strategy has helped Apple become the first publicly-traded U.S. company to hit a market value of more than $1 trillion earlier this year.

Its shares were down 1.2 percent on Nasdaq. Apple uses the ‘S’ suffix when it upgrades components but leaves the exterior design of a phone the same. Last year’s iPhone X — pronounced “ten” — represented a major redesign.

The new phones are the XS, with a 5.8-inch (14.7-cm) screen, the larger XS Max, with a 6.5-inch (16.5-cm) screen, and a 6.1-inch iPhone Xr made of aluminum, with an edge-to-edge liquid retina display.

Apple, which is looking for ways to lessen reliance on phones for revenue, opened its event by announcing the new Apple Watch Series 4 range with edge-to-edge displays, like its latest phones, which are more than 30 percent bigger than displays on current models.

It is positioning the new watch as a more comprehensive health device, able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers. It said it had approval for the device from the U.S. Food and Drug Administration.

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Apple Unveils Larger iPhones, Health-Oriented Watches. Pixabay

The FDA said it worked with Apple to develop apps for the Apple Watch. The agency said it has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

Shares of fitness device rival Fitbit Inc fell about 3.7 percent after the Series 4 announcement. Shares of Garmin Ltd lost some earlier gains and were flat in midday New York trade.

Executives made the announcement at the Steve Jobs Theater at Apple’s new circular headquarters in Cupertino, California, named after the company’s co-founder who wowed the world with the first iPhone in 2007.

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“There’s no real game-changer on the table,” said Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel. “It’s a matter of getting people to keep moving up.”

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once. (VOA)

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Apple Appoints Ashish Chowdhary as its India Operation Head

Apple is currently assembling iPhone 6S in India with its partner Wistron

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Apple appoints Nokia veteran Ashish Chowdhary to lead India operations. Flickr Commons

In a fillip to Apple CEO Tim Cook’s big future plans for the Indian market, Apple has appointed Ashish Chowdhary, Chief Customer Operations Officer at Nokia Networks, as its India operation head, reliable industry sources told IANS on Tuesday.

Chowdhary will join as Apple India head from January next year, the sources confirmed.

The decision to hire Chowdhary is a testament to the fact that Apple is aiming for a really long-term growth in a price-sensitive market where Apple is an aspirational brand and usually bought by those who have high spending power or can go for older generation phones for affordability.

In line with the development, Nokia also announced on Tuesday changes in the composition of its group leadership team, declaring that Chowdhary will “leave Nokia at the end of 2018 after 15 successful years.”

“Chowdhary will continue to lead Customer Operations and remain a member of the Nokia Group Leadership Team until the end of 2018. He will then leave Nokia to take a leadership position in another company,” said Nokia.

According to industry sources, Apple has roped in Chowdhary — who has a sound global as well as local knowledge of the industry — to get a bigger slice of a market that has nearly 450 million users and is one of the fastest growing, after China and the US.

Apple India is currently under Michel Coulomb who took over from Sanjay Kaul in December last year.

Chowdhary has 25 years of international experience in the enterprise and telecom sectors. As Chief Business Officer, he was responsible for Nokia Networks’ sales and operations globally.

He has held various leadership positions, including Head of Asia Middle East and Africa and prior to that, Head of Global Services Business Unit.

Both these units contributed nearly half of the company’s revenues and were key to the successful transformation of Nokia.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

The appointment comes at a time when the iPhone maker is seeking tax relief and other incentives from the government to begin assembling more handsets in the country and its proposal to set up a manufacturing unit is also being evaluated.

Breaking his silence on Apple’s India presence, CEO Tim Cook admitted on November 1 that his business was flat in the country in the fourth quarter amid weak currency trends.

Cook, however, stressed he is still a big believer in the Indian middle class.

The Apple CEO also said that he has had really great productive discussions with the Indian government.

“We’ve had really great productive discussions with the Indian government, and I fully expect that at some point, they will agree to allow us to bring our stores into the country,” Cook responded to a question during the analysts’ call.

Apple is currently assembling iPhone 6S in India with its partner Wistron.

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“I am a big believer in India. I am very bullish on the country and the people and our ability to do well there,” Cook said.

Cook is also aware of the tremendous growth opportunity in India.

“There’s a huge number of people that will move into the middle class. The government has really focused on reform in a major way and made some very bold moves.

“I applaud them for doing that and I can’t wait for the future there,” Cook told the analysts over call. (IANS)