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Apple Envisions to Launch Apple TV+ Streaming Service

Investors are keeping a close eye on Apple's television efforts because subscription services are an increasingly important part of its financial results as iPhone sales decline

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apple tv+
FILE - Apple CEO Tim Cook speaks about the Apple TV during an event at Apple headquarters in Cupertino, California, March 21, 2016. VOA

Far from being a Netflix killer, Apple envisions its forthcoming Apple TV+ streaming service as one that could sit alongside other services that viewers buy, Apple Chief Executive Tim Cook said on Tuesday.

Apple in March said it will launch a streaming service with original content from big names including Oprah Winfrey and Steven Spielberg. It plans to spend $2 billion on programming but has not said how much the service will cost.

Investors are keeping a close eye on Apple’s television efforts because subscription services are an increasingly important part of its financial results as iPhone sales decline.

apple tv+
Investors are keeping a close eye on Apple’s television efforts because subscription services are an increasingly important part of its financial results as iPhone sales decline. VOA

Apple is entering a crowded field, including Walt Disney Co.’s $6.99 per month service launching this fall. At the other end of the price spectrum, Alphabet’s YouTube this month said that it was raising the price of its YouTube TV online service, a cable-like bundle of more than 70 channels, to $49.99 per month.

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On a conference call with investors on Tuesday, Cook indicated that Apple will not try to give viewers everything they want.

“There’s a huge move from the cable bundle to over-the-top,” Cook told investors during a call on Tuesday, referring to streaming television services delivered over the internet rather than a traditional cable service. “We think that most users are going to get multiple over-the-top products, and we’re going to do our best to convince them that the Apple TV+ product should be one of them.” (VOA)

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To Create Next-Gen Apps, Apple Nurturing Young Indian Coders

India has one of the most vibrant and exciting iOS developer communities

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For young coders, Apple offers Swift which is a powerful open language that lets everyone build amazing apps. Pixabay

When Apple CEO Tim Cook says a four-year degree is not necessary to be proficient at coding, he means it. Ask young Indian tech innovators and you would immediately find the answer.

Apart from empowering developers via its Bengaluru-based App Accelerator, Apple has taken another significant leap: nurturing young talent in coding across schools and colleges in India.

“After I got admission in the Macro Vision Academy (Apple Distinguished School) in Burhanpur, Madhya Pradesh for Grade 11, I continued my iOS app development.

“I am currently working on an e-portfolio app wherein class teachers can fill the students’ report about his or her skills and educational topics. The app currently works on my school Wi-Fi,” Jay Firke told IANS.

Next- Gen Apps, Apple, Young Indian Coders
The young Indian coders are thrilled at the opportunity to see and learn technologies. Flickr

Firke, who started coding three years ago and is working on an Augmented Reality (AR) game, aims to make the most at Apple’s annual flagship Worldwide Developers Conference (WWDC) next month in San Jose, California.

“I want to learn more about ARKit 2 and other Apple technologies. This is my first time at WWDC and I am excited,” Firke added.

Apple offers free WWDC scholarships to the next generation of developers and this year, 16 students from India would be part of the event.

The young Indian coders are thrilled at the opportunity to see and learn technologies like Artificial Intelligence (AI), Machine Learning (Core ML) and Augmented Reality (AR) to build next generation of apps that would make our life easy.

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India has one of the most vibrant and exciting iOS developer communities, with tens of thousands of developers who have already created nearly 100,000 apps for the App Store worldwide.

Meet Ashwath Prasanna, a 13-year-old who already has five apps in the Apple App Store.

Mentored by the App Accelerator in Bengaluru, he runs workshops to get his peers interested in coding, create awareness in the school about e-safety and collaborate with teachers on how new apps can be used in teaching.

He is currently developing an app called Swift swiftly — an interactive media book with video snippets and reading material which would be an easy reference for those trying to learn Swift.

Next- Gen Apps, Apple, Young Indian Coders
Apple offers free WWDC scholarships to the next generation of developers. Pixabay

“Swift Playgrounds helped me understand how to build apps that solved a problem. It’s easy and fun and I basically taught myself,” said Prasanna.

Developed by Delhi-based Vidit Bhargava who was a student scholar in 2016 and attended WWDC, “VectorPad” app turns your designs into Vector Graphics and 3D extrusions — be it sketches on paper or drawings made in an illustration app.

Using Apple ARKit, “VectorPad” also lets you generate 3D Extrusions from your sketches or image files.

“You can also edit the 3D object to change its size and materials that are physically rendered and offer a real and authentic outlook to your 3D Drawing,” said Bhargava.

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VectorPad’s advanced augmented reality viewer leverages ARKit 2 to offer realistic renders with real time environment maps, shadows and lighting.

Rishav Kumar, 15, from Kolkata developed his first free photo-filtering app using Apple X Code when he was 13.

In March, he launched his company called ScribbleEdu which provides tutorials for how to use Apple educational software from basic to advanced in schools.

For young coders, Apple offers Swift which is a powerful open language that lets everyone build amazing apps.

Next- Gen Apps, Apple, Young Indian Coders
Apple CEO Tim Cook said a four-year degree is not necessary to be proficient at coding. Flickr

Xcode is an integrated development environment (IDE) for macOS containing a suite of software development tools.

In Cook’s words, “every kid in the world should learn to code as coding is the most important second language you can learn”.

Indian students have understood the call and are right on the path to innovate for the world. (IANS)