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Tech Giant Apple All Set to Launch Netflix-style Streaming Service

There is also an untitled M. Night Shyamalan series and untitled Oprah Winfrey projects, among others

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Apple, women
The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple is expected to launch a slew of new products at its Cupertino headquarters in California on Monday, including a Netflix competitor, a revamped news service and a subscription-based gaming offering.

The event, to be hosted at the Steve Jobs theatre on campus, will herald a new era for the iPhone maker as it enters the fast-growing global content streaming market.

“Apple has been looping a video from the theatre, teasing its focus on television,” reports The Verge.

The livestreaming video is stylised to look like a television set, and has been switching between a handful of different angles of the Steve Jobs theatre.

Apple has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu.

Netflix declined to share what other countries would be involved in the test besides India. Pixabay

“The company is building a new content store focused on offering bundles with cable services like HBO, Showtime and Starz. Put more simply, Apple may be looking to disrupt cable TV by essentially becoming a cable TV provider,” adds the report.

Apple has been working on developing original content like “Amazing Stories” by Steven Spielberg; crime show “Are You Sleeping?” produced by Reese Witherspoon and starring Octavia Spencer; “Calls” which is an adaptation of a French short-form series; “Central Park” which is an animated musical comedy from Loren Bouchard and “Defending Jacob” — a thriller adapted from William Landay’s novel, starring Chris Evans, among others.

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According to TechCrunch, another Apple project is “Shantaram” — a series based on the novel by Gregory David Robert, about a man who escapes from an Australian prison and ends up in Bombay (now Mumbai).

There is also an untitled M. Night Shyamalan series and untitled Oprah Winfrey projects, among others. (IANS)

Next Story

Swatch Defeats Apple in Legal War Over Catch-phrase

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.”

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Apple, women
The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.

He noted that Apple had never used the “One More Thing” phrase in conjunction with any “particular” goods or services.

How much will Apple have to pay back to Swatch remains undisclosed as of now.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

In August, 2015 Swatch had trademarked the expression “One More Thing”.

However, Apple believed that watch-maker should not be allowed to use that trademark over the phrase and instead applied for its own trademark.

This latest ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland earlier in April where the watchmaker used the phrase “Tick Different” while promoting its new NFC-enabled watch.

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Apple argued that the phrase unfairly traded on its “Think Different” slogan it used in the 1990s but the Swiss court sided by Swatch on the issue.

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.” (IANS)