Wednesday September 18, 2019
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Apple launches iPhone 6S, iPhone 6S Plus with 3D Touch

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By Ajeet Bharti

San Francisco: As the rumour bloggers expected, the new Apple iPhones are here with almost every rumour getting confirmed as the new iPhone 6S and 6S Plus have a 4K camera, 3D Touch, 2nd generation Touch ID along with some other enhancements.

The new smartphones, aimed to keep the market share stable, were launched in four colours and host of new enhancements as happens with every ‘S’ iteration of the iPhones.

The design is similar to that of previous year’s iPhone 6, and iPhone 6 Plus. The newest smartphones, the iPhone 6S and iPhone 6S Plus, have a new pressure-sensitive display, zippier processor and more powerful camera.

“What we have to show you today is really awesome,” CEO Tim Cook said onstage at Apple’s presentation, held at the Bill Graham Auditorium in downtown San Francisco. “While they may look familiar, we have changed everything about these new iPhones.”

The ‘S’ iteration is not known to bring major changes in the phones. Usually, they have some smart, new features as happened when iPhone 4S launched with Siri and iPhone 5S with Touch ID. This year it is the pressure sensitive 3D Touch.

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The Force Touch technology was introduced with Apple Watch last year. Force Touch display is a pressure-sensitive display that responds to various types of touches. The company instead called it 3D Touch, a feature that appears to have the same capabilities.

Both the phones keep the same display size as with the last year’s iPhones. This means iPhone 6S will have a 4.7-inch display and the iPhone 6S Plus will sport a larger 5.5-inch one. The new phones will run on Apple’s new 64-bit A9 chip, which the company claims is 70 percent faster at computing tasks than last year’s A8 chip in the
iPhone 6 and 6 Plus.

“It delivers a big jump in performance,” Apple executive Phil Schiller remarked onstage. “It’s going to make using our phone faster and a lot more fun.”

“It is 70 percent faster than our A8 chip. Graphics would be 90 percent faster on the device,” he said as Apple streamed the event live on its website.

The phones would also come with the M9 motion co-processor embedded to give more accurate readings about the user’s daily activity. It will also come with a second-generation fingerprint scanner or touch ID which was two times faster than the earlier one, he said.

The new phones come with a new 12-megapixel iSight back-facing camera, a boost from the 8-megapixel cameras in last year’s phones, and are available in four finishes: silver, gold, space gray and a new rose gold finish.

“In order to kill noise in pictures due to increase in pixels, we have also introduced the deep-trench isolation technology which does not allow colours to escape to other pixels keeping the photo more accurate in terms of colour, contrast and hue,” Phil Added.

As expected, the rear camera can also take 4K resolution videos, which can capture more details in a staggering eight million pixels.

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The front camera got a bump to have a five-megapixel unit. “This unit will use a embedded display chip to light up the display three times to help users to take selfies in low light. We call this technology the retina flash,” he explained.

The new phones would be available in 12 countries on September 25. The new iOS nine would also go live on September 16.

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Apple, Samsung Can Change The Manufacturing Scenario In India: Minister

The government sees iconic companies like Apple and large consumer goods makers like Samsung as big players in electronics who can change the face of manufacturing in India, Minister of State for IT

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Samsung, Apple, Manufacturing, India
Apple and Samsung are very big players, they can change scenarios for private sector manufacturing, they can be role models for other companies to manufacture in India. Wikimedia Commons

The government sees iconic companies like Apple and large consumer goods makers like Samsung as big players in electronics who can change the face of manufacturing in India, Minister of State for IT and Telecom Sanjay Shamrao Dhotre has said.

“Apple and Samsung are very big players, they can change scenarios for private sector manufacturing, they can be role models for other companies to manufacture in India”, Dhotre told IANS in an exclusive interview.

On Monday, IT and Telecom Minister Ravi Shankar Prasad held a day-long round table with the CEOs of many global companies, including Apple and Samsung, to get feedback on their concerns and how those could be addressed to make India a top electronics manufacturing hub.

Revenue Secretary Ajay Bhushan Pandey and Niti Aayog CEO Amitabh Kant also attended the meeting.

Cupertino-based smartphone maker Apple Inc, was specially mentioned and nudged by Prasad to expand their presence in India.

“Apple has started manufacturing phones in India including components. They have started making iPhones in India and also components both for exports. But this is just a tip of the iceberg. I want a robust presence of Apple in India. A super robust presence of Samsung in India. Apple is also on board as far as the India story in concerned,” Prasad told media here after the meeting.

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Samsung to come up with many new inventions as well, this year. Wikimedia Commons

The global IT and telecom CEOs raised issues of tariffs, taxes, single window clearance and component manufacturing, among others, with the Minister.

” The round table meeting was to only hear from them because many of their problems are similar– tax structure, tariffs , state level problems. Revenue secretary and Niti Aayog CEO were there and we all will sit together and resolve everything. Incentives or otherwise, there are some probles on the duty and the tax structure. And the revenue secretary has assured of looking into the issues”, Dhotre said.

Responding to a query on policies to boost electronics production, Dhotre said: “We are amending the policies in this regard. All the companies are very enthusiastic to invest and increase their presence in India. We will come out the new set up incentives in the next three to four months”.

The Minister also said that with the kind of policies and steps the ministry is taking, “we will certainly achieve the 400 billion dollar target by 2025”.

The National Electronics Policy, 2019 targets a turnover of $400 billion for the electronics system design and manufacturing (ESDM) sector by 2025.

Samsung, Apple, Manufacturing, India
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple has started to export iPhones to some European markets from India. Its contract manufacturer Wistron Corp’s Indian arm is now exporting smart phones from their Bengaluru facility.

Bringing in new norms for FDI in single-brand retail, the government has recently allowed all procurement made in India by a single-brand retailer for that brand to be counted towards local sourcing, irrespective of whether the goods procured are sold in India or exported – which was a major relief for companies like Apple Inc.

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The new norms also allow firms to open online shops before setting up a physical store, which too helps Apple in regard to its India plans.

According to IT Ministry officials, as a fallout of the US-China trade tensions, it is believed that Apple’s suppliers and partners like Foxconn or Wistron are being nudged to gradually shift their production out of China.

Apple Inc last week launched the newest iPhone 11 starting at $699, as well as new gaming and content streaming subscription services, at aggressive monthly tariffs as the California-based company looks to create new revenue streams amidst falling phone sales globally. (IANS)