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Apple Continues to Lead the Global Premium Smartphone Segment

Google entered the top five premium smartphone brands in Western Europe in 2018

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple continued to lead the global premium smartphone segment by capturing more than half of the market (51 per cent) while OnePlus entered the top five brands (with 2 per cent share) in this segment for the first time ever in 2018, a Counterpoint Research report said on Tuesday.

According to Counterpoint Research’s “Market Monitor 2018” report, the segment grew 14 per cent year-on-year (YoY) in terms of sell-in and 18 per cent YoY in terms of sell-through.

The growth was driven by new iPhones and launches in the premium segment from Chinese original equipment manufacturers (OEMs) Huawei, OnePlus and OPPO.

“An indication of the increasing competition in the segment is highlighted by the fact that close to 40 OEMs now compete in the premium segment globally. Of these, the top five players account for almost 90 per cent of shipments. Premium segment contributed to one-fourth (22 per cent) of the global smartphone shipments in 2018,” the market research firm said in a statement.

Huawei’s strong performance was primarily driven by the success of the P20 and Mate 20 series, which focussed on camera, power and design. It also gained share in the premium segment in China and Europe.

OnePlus’s performance came on the back of the OnePlus 6T. India, China and Western Europe drove four-fifths of its global shipments.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

The handset maker recorded its highest ever shipments in a single quarter (the fourth quarter of 2018) in India to lead the premium smartphone segment for three successive quarters and captured 36 per cent market share.

Another feat for the brand came in the fourth quarter of 2018 when it entered the top five OEMs in the premium segment in the US for the first time.

OPPO’s growth came from its home market China with the R15 and R17 series doing well.

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The brand is actively targeting European countries with its mid-to-high-tier offerings. It is also targeting operators in Europe to launch its 5G portfolio outside China, along with new features in its flagship like 10x zoom.

Google entered the top five premium smartphone brands in Western Europe in 2018. (IANS)

Next Story

Swatch Defeats Apple in Legal War Over Catch-phrase

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.”

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Apple, women
The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.

He noted that Apple had never used the “One More Thing” phrase in conjunction with any “particular” goods or services.

How much will Apple have to pay back to Swatch remains undisclosed as of now.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

In August, 2015 Swatch had trademarked the expression “One More Thing”.

However, Apple believed that watch-maker should not be allowed to use that trademark over the phrase and instead applied for its own trademark.

This latest ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland earlier in April where the watchmaker used the phrase “Tick Different” while promoting its new NFC-enabled watch.

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Apple argued that the phrase unfairly traded on its “Think Different” slogan it used in the 1990s but the Swiss court sided by Swatch on the issue.

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.” (IANS)