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Apple Continues to Lead the Global Premium Smartphone Segment

Google entered the top five premium smartphone brands in Western Europe in 2018

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple continued to lead the global premium smartphone segment by capturing more than half of the market (51 per cent) while OnePlus entered the top five brands (with 2 per cent share) in this segment for the first time ever in 2018, a Counterpoint Research report said on Tuesday.

According to Counterpoint Research’s “Market Monitor 2018” report, the segment grew 14 per cent year-on-year (YoY) in terms of sell-in and 18 per cent YoY in terms of sell-through.

The growth was driven by new iPhones and launches in the premium segment from Chinese original equipment manufacturers (OEMs) Huawei, OnePlus and OPPO.

“An indication of the increasing competition in the segment is highlighted by the fact that close to 40 OEMs now compete in the premium segment globally. Of these, the top five players account for almost 90 per cent of shipments. Premium segment contributed to one-fourth (22 per cent) of the global smartphone shipments in 2018,” the market research firm said in a statement.

Huawei’s strong performance was primarily driven by the success of the P20 and Mate 20 series, which focussed on camera, power and design. It also gained share in the premium segment in China and Europe.

OnePlus’s performance came on the back of the OnePlus 6T. India, China and Western Europe drove four-fifths of its global shipments.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

The handset maker recorded its highest ever shipments in a single quarter (the fourth quarter of 2018) in India to lead the premium smartphone segment for three successive quarters and captured 36 per cent market share.

Another feat for the brand came in the fourth quarter of 2018 when it entered the top five OEMs in the premium segment in the US for the first time.

OPPO’s growth came from its home market China with the R15 and R17 series doing well.

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The brand is actively targeting European countries with its mid-to-high-tier offerings. It is also targeting operators in Europe to launch its 5G portfolio outside China, along with new features in its flagship like 10x zoom.

Google entered the top five premium smartphone brands in Western Europe in 2018. (IANS)

Next Story

Apple Releases Dark Mode for its iTunes Remote App

iTunes Remote is a free app for controlling music libraries and other content on the Mac with the iPhone. It can be downloaded from the iOS App Store

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apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple has released a new version of its iTunes Remote app for iOS, featuring Dark Mode and enhanced support for the new Music and TV apps included with macOS Catalina.

Following new iOS update and the macOS 10.15.2 update, the iTunes Remote app can be used to control playback in the Music and TV apps in macOS Catalina.

Apple, iTunes, Software
iTunes was formally launched in 2001 and its music store was launched two years later. Pixabay

“iTunes Remote is the best way to control Apple Music, iTunes and the Apple TV app from anywhere in your home. Simply download the app to your iPhone or iPad and connect directly to Apple Music, iTunes or the Apple TV app on your Mac or PC,” the company said in a statement recently.

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As per report, Apple probably also fixed some bugs and improved the overall performance of the app with the new update, although the release notes did not mention it,

iTunes Remote is a free app for controlling music libraries and other content on the Mac with the iPhone. It can be downloaded from the iOS App Store. (IANS)