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Apple Continues to Lead the Global Premium Smartphone Segment

Google entered the top five premium smartphone brands in Western Europe in 2018

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple continued to lead the global premium smartphone segment by capturing more than half of the market (51 per cent) while OnePlus entered the top five brands (with 2 per cent share) in this segment for the first time ever in 2018, a Counterpoint Research report said on Tuesday.

According to Counterpoint Research’s “Market Monitor 2018” report, the segment grew 14 per cent year-on-year (YoY) in terms of sell-in and 18 per cent YoY in terms of sell-through.

The growth was driven by new iPhones and launches in the premium segment from Chinese original equipment manufacturers (OEMs) Huawei, OnePlus and OPPO.

“An indication of the increasing competition in the segment is highlighted by the fact that close to 40 OEMs now compete in the premium segment globally. Of these, the top five players account for almost 90 per cent of shipments. Premium segment contributed to one-fourth (22 per cent) of the global smartphone shipments in 2018,” the market research firm said in a statement.

Huawei’s strong performance was primarily driven by the success of the P20 and Mate 20 series, which focussed on camera, power and design. It also gained share in the premium segment in China and Europe.

OnePlus’s performance came on the back of the OnePlus 6T. India, China and Western Europe drove four-fifths of its global shipments.

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A customer is entering the Apple store in Fairfax, Virginia. VOA

The handset maker recorded its highest ever shipments in a single quarter (the fourth quarter of 2018) in India to lead the premium smartphone segment for three successive quarters and captured 36 per cent market share.

Another feat for the brand came in the fourth quarter of 2018 when it entered the top five OEMs in the premium segment in the US for the first time.

OPPO’s growth came from its home market China with the R15 and R17 series doing well.

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The brand is actively targeting European countries with its mid-to-high-tier offerings. It is also targeting operators in Europe to launch its 5G portfolio outside China, along with new features in its flagship like 10x zoom.

Google entered the top five premium smartphone brands in Western Europe in 2018. (IANS)

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Apple Says Responsible for 2.4mn Jobs in US

“Apple is a company where quality is paramount and they push us constantly to see if we can make improvements in our commercial product.”

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple has created 2.4 million jobs across all the 50 US states so far, four times the number of American jobs attributable to the company eight years ago.

The Cupertino-headquartered company is on pace to directly contribute $350 billion to the US economy by 2023, announced in January 2018, Apple said in a statement late Thursday.

“Apple also directly employs 90,000 employees in all 50 states, putting the company on track to create 20,000 new jobs across the US by 2023,” said the company.

Earlier this year in San Diego, Apple announced an expansion that will include 1,200 direct jobs and a new campus featuring hundreds of thousands of square feet of office, lab and research space.

“In Seattle, Apple will add 2,000 new employees in highly skilled engineering positions,” it added.

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The Apple logo is shown outside the company’s Worldwide Developers Conference in San Francisco, California. VOA

In 2018, Apple spent a total of $60 billion with its suppliers in the US.

Apple highlighted Maccor, one of the 9,000 suppliers, and one which makes battery testing systems.

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“The relationship with Apple has been tremendous and company-changing for us,” said Maccor President Andy MacKay.

“Apple is a company where quality is paramount and they push us constantly to see if we can make improvements in our commercial product.” (IANS)