Tuesday December 11, 2018
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Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

Amazon's volume sweet spot is in the much lower price tiers

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The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA
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Aiming to boost sales in the wake of weaker-than-expected demand for new iPhone models, Apple has sealed a deal with retail giant Amazon to sell its range of products which is a win-win game for both the tech titans, market research firm Counterpoint Research has said.

According to Counterpoint, the move would allow the Cupertino-based giant to better manage pricing, warranties and the overall customer experience.

Third party vendors who are selling on Amazon’s platform will be phased out by January 2019, Maurice Klaehne, Research Analyst, Counterpoint Research, wrote in a post on Sunday.

“Apple is attempting to regain control over its iPhone sales on one of the biggest online channels. Third party vendors were selling on Amazon and it was near impossible for Apple to control the supply chain, assure quality control, price,” Klaehne added.

The move is likely to affect the third party vendors who sell new and refurbished Apple products on the e-commerce platform.

“Not only will this affect many smaller businesses in terms of iPhone sales, their service offerings will also be affected. The refurbished and repair market will also take a hit as companies will either have to move off the Amazon platform or go through the authorisation process,” noted Klaehne.

Apple
Amazon, Apple deal win-win game for both: Counterpoint.

The retail major would gain with the agreement.

Amazon does not compete with its own hardware or bundling opportunities directly with phones, wearables or even directly with tablets; Amazon’s Kindle Fire range is aimed at a different segment than the iPad.

The agreement gives Amazon sales and analytics on a segment of the phone market it has hitherto had limited information on-the premium/flagship market, according to Counterpoint.

Also Read- Samsung Plans To Launch its First Foldable Smartphone in 2019

Amazon’s volume sweet spot is in the much lower price tiers.

Counterpoint estimated the weighted average selling price (ASP) of phones selling on Amazon to be under $250. (IANS)

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Experience The New Apple iPad Pro (2018)

Those on the iPad Pro ecosystem must go for the device as it has never-before-seen improvements, at both the hardware and the software fronts

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Apple iPad Pro (2018): Near-laptop experience on a sturdy tab. Flickr Commons

Three years is enough time for a flagship consumer electronics device to don a new avatar and the new Apple iPad Pro (2018) has done just that — it is far superior to the first iPad Pro that came into existence in 2015. (The first iPad arrived eight years back.)

Smartphones have begun to rival tablets today and tablets have decided to go the laptop way — at a time when fixed office spaces are shrinking and professionals and frequent travellers are looking to create, work and enjoy from anywhere, everywhere.

With the all-screen iPad Pro, Apple has introduced the future of mobile computing that has the potential to outperform a traditional PC.

The new 11-inch and 12.9-inch iPad Pros are available in silver and space-grey finishes in 64GB, 256GB and 512GB configurations as well as a new 1TB option (which we reviewed).
The 12.9-inch iPad Pro starts at Rs 89,900 for the Wi-Fi model and Rs 1,03,900 for the Wi-Fi + Cellular model. It is just 5.9 mm thin — the thinnest iPad design ever.

Let us see what went into making iPad Pro so that it can take on a laptop.

Once you own an iPad Pro, invest further in buying a Smart Keyboard Folio, encompassing a full-size keyboard that never needs to be charged or paired (the space grey Folio will cost Rs 17,900).

Now is the time to get the second-generation Apple Pencil that will cost another Rs 10,900.
Once the ecosystem is complete, sit back and witness new levels of precision and productivity with the iPad Pro.

The Apple Pencil magnetically attaches to the device for pairing and wireless charging. It became even more powerful and intuitive as we began selecting tools or brushes — with just a simple double tap.
The new touch-sensor built onto the Apple Pencil detects taps, introducing a new way to interact within apps like Notes.

Representational image. Pixabay

If you are working in creative streams and love to multi-task, the Smart Keyboard Folio features a streamlined design that’s adjustable for added versatility.
The device packs creative apps from Adobe, Autodesk and Procreate (remember that Photoshop CC from Adobe is coming to iPad Pro next year).

Another noticeable thing for creative professionals is a high-performance USB-C connector that brings a whole new set of capabilities.
You can now connect iPad Pro to cameras, musical instruments, external monitors, even docks, and get data transfer done in a jiffy. This is important for creative pros whose workflows require high bandwidth.

The battery is great and gave all-day support during gaming and streaming movies.
For those familiar with iOS 12 on iPhone X and iPhone XS, the iPad Pro provides a similar experience, including tap to wake and swiping to go home, access Control Centre and for multi-tasking.
The new Shortcuts app will help you link together automated workflows for photo editing, video editing and file and asset management.
Improvements to Photo Import and support for native RAW image editing give photographers efficient ways to work on the device.
For a day-to-day user at home, iPad Pro is packed with fun features.
Group FaceTime now makes it easy to connect with groups of friends or colleagues at the same time.

Participants can be added at any time, join later if the conversation is still active and choose to join using video or audio from an iPhone, iPad or Mac.
With the new Animoji and customisable Memoji, you can take advantage of the large screen on iPad to add more personality to photos and videos in Messages and FaceTime.
iPad Pro features edge-to-edge Liquid Retina display with rounded corners. The A12X Bionic chip with next-generation Neural Engine outperforms most devices. The device offers Gigabit-class LTE and up to 1TB of storage to enable mobile workflows.

Also Read- Tech Giants Google And Facebook Face Greater Scrutiny in Australia

Face ID, the most secure facial authentication system in any tablet or computer, is now available on the iPad for the first time.
A seven-core, Apple-designed GPU delivers up to twice the graphics performance for immersive AR experiences and console-quality graphics.

What does not work?
Well, there are some limitations when it comes to a true laptop experience. If Apple decides to run macOS on iPad Pro in the near future (the hardware is ready for that), it will become a perfect laptop for sure.

Conclusion: Those on the iPad Pro ecosystem must go for the device as it has never-before-seen improvements, at both the hardware and the software fronts. For working professionals, switching to the iPad Pro will take a bit training time, but the experience is simply out of the world. For the rest, it is an iPad Pro anyway! (IANS)