Friday, April 23, 2021
Home Lead Story Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

Amazon's volume sweet spot is in the much lower price tiers

Aiming to boost sales in the wake of weaker-than-expected demand for new iPhone models, Apple has sealed a deal with retail giant Amazon to sell its range of products which is a win-win game for both the tech titans, market research firm Counterpoint Research has said.

According to Counterpoint, the move would allow the Cupertino-based giant to better manage pricing, warranties and the overall customer experience.

Third party vendors who are selling on Amazon’s platform will be phased out by January 2019, Maurice Klaehne, Research Analyst, Counterpoint Research, wrote in a post on Sunday.

“Apple is attempting to regain control over its iPhone sales on one of the biggest online channels. Third party vendors were selling on Amazon and it was near impossible for Apple to control the supply chain, assure quality control, price,” Klaehne added.

The move is likely to affect the third party vendors who sell new and refurbished Apple products on the e-commerce platform.

“Not only will this affect many smaller businesses in terms of iPhone sales, their service offerings will also be affected. The refurbished and repair market will also take a hit as companies will either have to move off the Amazon platform or go through the authorisation process,” noted Klaehne.

Apple
Amazon, Apple deal win-win game for both: Counterpoint.

The retail major would gain with the agreement.

Amazon does not compete with its own hardware or bundling opportunities directly with phones, wearables or even directly with tablets; Amazon’s Kindle Fire range is aimed at a different segment than the iPad.

The agreement gives Amazon sales and analytics on a segment of the phone market it has hitherto had limited information on-the premium/flagship market, according to Counterpoint.

Also Read- Samsung Plans To Launch its First Foldable Smartphone in 2019

Amazon’s volume sweet spot is in the much lower price tiers.

Counterpoint estimated the weighted average selling price (ASP) of phones selling on Amazon to be under $250. (IANS)

STAY CONNECTED

19,507FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

High Risk Of Death For Covid Survivors Due To Serious Illness

Covid-19 survivors -- including those not sick enough to be hospitalised -- have an increased risk of death in the six months following diagnosis...

Covid Times: Mumbai Police Rocks With A Dollop Of Wit And Grit

Displaying a tough countenance and wielding the baton, the Mumbai Police has also shown its little-known humor quotient as it tightens belts to enforce...

Inspiring Sustainable Stays In India

Earth Day 2021 was celebrated yesterday and instead of reminiscing about the trips you have taken in the past twelve months, for many, it...

A List Of Readable Titles To Choose From While You Stay At Home

From navigating career misadventures in the corporate world to building a personal brand or navigating one's own thoughts and feelings on the prolonged 'new...

Depressive Symptoms Identified In Pregnant, Postpartum Women: Study

Pregnant and postpartum women reported high levels of depression, anxiety, loneliness, and post-traumatic stress during the Covid-19 pandemic, according to a worldwide survey. Such high...

Art Of Cutting Paper

He calls the art of cutting paper meditative. He smiles that whenever he starts doing that, it is tough to take him away. For Bangalore-based...

Mass Gatherings Led To A Rapid Surge In Covid19 Cases

By Salil Gewali Even a child knows that we should not play with fire. But amidst the raging heat of the pandemic, the government certainly...

Buying Organic Will Help Preserve The Planet

You may feel overwhelmed by the outpouring of slogans and labels on eco-friendly living without really understanding the need to go organic. Here's a...

Recent Comments