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Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

Amazon's volume sweet spot is in the much lower price tiers

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The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

Aiming to boost sales in the wake of weaker-than-expected demand for new iPhone models, Apple has sealed a deal with retail giant Amazon to sell its range of products which is a win-win game for both the tech titans, market research firm Counterpoint Research has said.

According to Counterpoint, the move would allow the Cupertino-based giant to better manage pricing, warranties and the overall customer experience.

Third party vendors who are selling on Amazon’s platform will be phased out by January 2019, Maurice Klaehne, Research Analyst, Counterpoint Research, wrote in a post on Sunday.

“Apple is attempting to regain control over its iPhone sales on one of the biggest online channels. Third party vendors were selling on Amazon and it was near impossible for Apple to control the supply chain, assure quality control, price,” Klaehne added.

The move is likely to affect the third party vendors who sell new and refurbished Apple products on the e-commerce platform.

“Not only will this affect many smaller businesses in terms of iPhone sales, their service offerings will also be affected. The refurbished and repair market will also take a hit as companies will either have to move off the Amazon platform or go through the authorisation process,” noted Klaehne.

Apple
Amazon, Apple deal win-win game for both: Counterpoint.

The retail major would gain with the agreement.

Amazon does not compete with its own hardware or bundling opportunities directly with phones, wearables or even directly with tablets; Amazon’s Kindle Fire range is aimed at a different segment than the iPad.

The agreement gives Amazon sales and analytics on a segment of the phone market it has hitherto had limited information on-the premium/flagship market, according to Counterpoint.

Also Read- Samsung Plans To Launch its First Foldable Smartphone in 2019

Amazon’s volume sweet spot is in the much lower price tiers.

Counterpoint estimated the weighted average selling price (ASP) of phones selling on Amazon to be under $250. (IANS)

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Apple to Donate 20mn Face Masks to Governments: CEO Tim Cook

Apple to donate 20 million face masks, will design face shields

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Tim Cook Apple
Apple has sourced 20 million face masks which it will donate to the governments at all levels starting this week, CEO Tim Cook said. Pixabay

Apple has sourced 20 million face masks which it will donate to the governments at all levels starting this week, CEO Tim Cook said on Monday, adding that the company is also working on designing and producing face shields for use by front-line medical workers.

In a video posted on Twitter, Cook said this is a truly global effort and Apple is working continuously and closely with governments at all levels, to ensure these are donated to places of the greatest need.

“Apple is dedicated to supporting the worldwide response to COVID-19. We’ve now sourced over 20M masks through our supply chain,” Cook said.

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“Our design, engineering, operations and packaging teams are also working with suppliers to design, produce and ship face shields for medical workers,” he added.

Tim Cook Apple
In a video posted on Twitter, Cook said this is a truly global effort and Apple is working continuously and closely with governments at all levels, to ensure these are donated to places of the greatest need. IANS

Apple has already delivered its first shipment of the face shields to Kaiser hospital facilities in the Santa Clara Valley.

The Cupertino-based iPhone maker has already received “positive” feedback from doctors.

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“These pack flat. 100 per box. Each shield is assembled in less than two minutes and is fully adjustable. We’re sourcing materials and manufacturing in the US and China,” informed Cook.

Apple aims to ship over a million of the face shields by the end of this week.

Also Read- Xiaomi Works on 144MP Camera Sensor in New Smartphone

“For Apple, this is a labour of love and gratitude, and we’ll share more of our efforts over time. In the meantime, each of us can stop the spread of the virus by following expert advice to stay home, and practice social distancing,” Cook emphasised.

Apple has also launched a COVID-19 website and app with a screening tool and other information about the new coronavirus pandemic. (IANS)