Friday November 22, 2019
Home Lead Story Apple Makes a...

Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

Amazon's volume sweet spot is in the much lower price tiers

0
//
Google , US, Alexa, Amazon, Drones, e-commerce
The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

Aiming to boost sales in the wake of weaker-than-expected demand for new iPhone models, Apple has sealed a deal with retail giant Amazon to sell its range of products which is a win-win game for both the tech titans, market research firm Counterpoint Research has said.

According to Counterpoint, the move would allow the Cupertino-based giant to better manage pricing, warranties and the overall customer experience.

Third party vendors who are selling on Amazon’s platform will be phased out by January 2019, Maurice Klaehne, Research Analyst, Counterpoint Research, wrote in a post on Sunday.

“Apple is attempting to regain control over its iPhone sales on one of the biggest online channels. Third party vendors were selling on Amazon and it was near impossible for Apple to control the supply chain, assure quality control, price,” Klaehne added.

The move is likely to affect the third party vendors who sell new and refurbished Apple products on the e-commerce platform.

“Not only will this affect many smaller businesses in terms of iPhone sales, their service offerings will also be affected. The refurbished and repair market will also take a hit as companies will either have to move off the Amazon platform or go through the authorisation process,” noted Klaehne.

Apple
Amazon, Apple deal win-win game for both: Counterpoint.

The retail major would gain with the agreement.

Amazon does not compete with its own hardware or bundling opportunities directly with phones, wearables or even directly with tablets; Amazon’s Kindle Fire range is aimed at a different segment than the iPad.

The agreement gives Amazon sales and analytics on a segment of the phone market it has hitherto had limited information on-the premium/flagship market, according to Counterpoint.

Also Read- Samsung Plans To Launch its First Foldable Smartphone in 2019

Amazon’s volume sweet spot is in the much lower price tiers.

Counterpoint estimated the weighted average selling price (ASP) of phones selling on Amazon to be under $250. (IANS)

Next Story

Apple Unveils Third Generation Smart Battery Cases for iPhone 11 Series

The case features a dedicated camera button that launches the Camera app whether the iPhone is locked or unlocked

0
Apple
The new Apple Smart Battery Cases are available in white, black and pink sand for the iPhone 11 Pro and the iPhone 11 Pro Max and just white and black for the iPhone 11. All versions are priced at $129 in US. Pixabay

Apple has launched its third generation of smart battery cases for the iPhone 11, 11 Pro, and 11 Pro Max.

The new Smart Battery Cases are available in white, black and pink sand for the iPhone 11 Pro and the iPhone 11 Pro Max and just white and black for the iPhone 11. All versions are priced at $129 in US.

“Engineered for iPhone 11, the smart battery case gives you even longer battery life while offering great protection. Inside, a soft microfiber lining helps protect your iPhone. And on the outside, the silky, soft-touch finish of the silicone exterior feels great in your hand. A soft elastomer hinge design makes it easy to put the case on and take it off, the company said in a statement on Wednesday.

Apple
Apple has launched its third generation of smart battery cases for the iPhone 11, 11 Pro, and 11 Pro Max. Pixabay

The case features a dedicated camera button that launches the Camera app whether the iPhone is locked or unlocked.

A quick press of the button takes a photo and a longer press captures QuickTake video. It works for selfies, too.

ALSO READ: Everything You Need To Know About Engagement Parties

Additionally, the case can be charged even faster with USB-PD-compatible chargers. It also supports Lightning accessories, such as the EarPods with lightning connector or the lightning digital AV adapter. (IANS)