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Apple Marks the Close of 2019 as its Historic Year

Additionally, in 2020, Apple aims to continue to delight customers, collaborate with developers and creators, offering new levels of creativity, choice and innovation across original series and films

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apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple on Wednesday marked the close of 2019 as its historic year when the company introduced subscription-based gaming services like Arcade, TV+, News+ along with Apple Card for its users.

“2019 was the biggest year for services in Apple’s history. We introduced several exciting new experiences for our customers, all the while setting the standard for user privacy and security,” Eddy Cue, Apple’s senior vice president of Internet Software and Services said in a statement.

Apple’s ongoing focus on the deep integration of hardware, software and services drove all of its platforms to new heights in 2019.

According to the company, Apple App Store customers spent a record $1.42 billion between Christmas Eve and New Year’s Eve, a 16 per cent increase over last year.

In 2019, Apple Music received new time-synced lyrics feature was a highlight.

Apple Music is offering over 60 million songs and world class music experts and taste makers curating thousands of playlists and daily selections in 115 countries.

Apple also introduced its new streaming television service Apple TV+. It made history as the first streaming platform to receive multiple Golden Globe and Screen Actors Guild nominations in its launch year.

Apple
Apple is also preparing to release a new iPad Pro, a new MacBook and an augmented reality (AR) headset by the first half of 2020. Pixabay

The iPhone maker in 2019 introduced Apple Arcade – its game subscription service within the App Store.

In the same year, Apple launched its subscription news and magazine service Apple News+. It draws over 100 million monthly active users in the US, UK, Australia and Canada.

Apple News+ offers an all-in-one subscription to hundreds of the world’s top magazines and major newspapers.

In 2020, Apple News+ will provide live coverage of key moments in the US presidential election in partnership with ABC News.

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Meanwhile, Apple also introduced its Podcasts which offers free audio stories that entertain, inform and inspire.

The iPhone maker also launched its first-ever virtual credit card for users in the US with no fees, no card number or CVV security code.

Additionally, in 2020, Apple aims to continue to delight customers, collaborate with developers and creators, offering new levels of creativity, choice and innovation across original series and films. (IANS)

Next Story

Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)