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Apple Moves up in The List of Top-Rated Employers

Facebook investors have increased pressure on Chairman and CEO Mark Zuckerberg to step down after a New York Times investigation suggested that the social network hired a Republican-owned political consulting and PR firm that "dug up dirt on its competitors"

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Apple
Apple lowers Q1 revenue guidance on slow iPhone sales.

Hit by users’ data scandals amid falling stocks this year, Facebook has lost the tag of best place to work in the US while Apple has moved up in the list of top-rated employers.

According to the leading job website Glassdoor’s annual “100 Best Places to Work in the US” list that came out on Wednesday, Boston-based management consulting firm Bain & Co. has been ranked No 1.

Facebook is now ranked No 7 — scoring 4.5 out of a perfect 5.

Apple moved up from No 84 to 71 with a score of 4.3. Microsoft moved up from No 39 to 34 as its score dropped from 4.4 to 4.3.

Microsoft-owned LinkedIn, however, is at sixth place with a score of 4.5, read the information on the Glassdoor website.

While Facebook was the best place to work in America last year, Cupertino-based tech giant Apple had tumbled to number 84 in 2017 from its 36th position in 2016.

Amazon didn’t even make it to the list, with an award score of 4.1, just outside of the top 100.

Apple, on the other hand, moved up in the ranking, from No. 84 to 71, though it maintained the same score of 4.3. Microsoft moved up in ranking from No. 39 to 34 on the list although their award score dropped from 4.4 to 4.3. Google was 8th while Salesforce came 11th.

Facebook
Facebook, social media. Pixabay

The Top-100 list by Glassdoor is for large organisations or those with at least 1,000 employees.

The Glassdoor list came at a time when media reports said several Facebook employees are looking for better opportunities as scrutiny of the company’s conduct rises following several cases of data leak and as its stock price take a beating.

According to a CNBC report earlier this week, Facebook employees are contacting former colleagues to look for jobs outside the company.

According to a report in the Wall Street Journal last month citing an internal survey at Facebook, just over half of Facebook employees (52 per cent) said they were optimistic about the future of the social networking platform — down by 32 per cent last year.

Also Read- U.S. President Donald Trump’s Take on Climate Change

Only 53 per cent of Facebook employees said the company was making the world better, which is 19 per cent lower than last year.

According to the report, Facebook’s “difficult year is taking a toll on employee morale, with several key measures of internal sentiment taking a sharp turn for the worse over the past year”.

Facebook investors have increased pressure on Chairman and CEO Mark Zuckerberg to step down after a New York Times investigation suggested that the social network hired a Republican-owned political consulting and PR firm that “dug up dirt on its competitors”.

Zuckerberg, however, has refused to quit. (IANS)

Next Story

Facebook Downplayed Cambridge Analytica Data Scandal

In April 2018, Facebook CEO Mark Zuckerberg testified in front of the US Congress that it learned in 2015 that Cambridge Analytica had bought data from an app developer on Facebook that people had shared it with

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FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Facebook in 2015 was aware that UK-based political consultancy firm Cambridge Analytica may have been gathering users’ personal data but downplayed the whole episode till a newspaper revealed the truth three months later, show new documents.

According to a report in CNET on Friday, internal emails by Facebook Deputy General Counsel Paul Grewal, made available by the Attorney General for the District of Columbia, revealed Facebook was concerned about the “sketchy” Cambridge Analytica in September 2015.

The email correspondence started in September 2015 and ran through February 2016.

The Guardian first reported that Cambridge Analytica was supporting Ted Cruz’s campaign using Facebook data through an online quiz. The political research firm later worked on US President Donald Trump’s campaign.

“We suspect many of these companies are doing similar types of scraping, the largest and most aggressive on the conservative side being Cambridge Analytica, a sketchy (to say the least) data modelling company that has penetrated our market deeply,” read an email dated September 22, 2015.

In a blog post late on Friday, Grewal said that they agree with the District of Columbia Attorney General to jointly make public a September 2015 document in which Facebook employees discuss public data scraping.

“We believe this document has the potential to confuse two different events surrounding our knowledge of Cambridge Analytica. There is no substantively new information in this document and the issues have been previously reported,” Grewal defended.

According to him, these are two distinct issues.

Corporate, America, Climate Change
FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

“One involved unconfirmed reports of scraping — accessing or collecting public data from our products using automated means — and the other involved policy violations by Aleksandr Kogan, an app developer who sold user data to Cambridge Analytica,” he elaborated.

Facebook said it was not aware that Kogan sold data to Cambridge Analytica until December 2015.

“That is a fact that we have testified to under oath, that we have described to our core regulators, and that we stand by today,” said Grewal.

In September 2015, a Facebook employee shared unsubstantiated rumours from a competitor of Cambridge Analytica, which claimed that the data analytics company was scraping public data.

An engineer looked into this concern and was not able to find evidence of data scraping.

According to Facebook, the first indication of Kogan’s involvement didn’t come until December 2015, three months later.

Also Read: India can Lead in Setting Standards for Ethical use of AI: Microsoft Executive

“Cambridge Analytica was a clear lapse for us, which we have worked hard to address,” said Grewal.

Cambridge Analytica harvested data through an app called “thisisyourdigitallife” that offered personality predictions.

The Netflix documentary “The Great Hack” reveals the sordid tale of UK-based and now defunct political consultancy firm Cambridge Analytica and its role in swaying US voters in the 2016 presidential elections which brought Trump to power via illegally accessing data of 87 million Facebook users.

In April 2018, Facebook CEO Mark Zuckerberg testified in front of the US Congress that it learned in 2015 that Cambridge Analytica had bought data from an app developer on Facebook that people had shared it with. (IANS)