Wednesday March 20, 2019
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Apple is Talking to Big Newspapers About Joining its Subscription Service

Details of the upcoming service are unknown but reports suggest the iPhone maker intends to sell content to readers in low-cost bundles

Apple, Iphone XR, Apple Watch
Try these fitness apps on Apple Watch Series 4 for marathon season. Flickr Commons

Putting weeks of rumours to rest that said Apple was planning to enter the magazine distribution business with its own curated subscription service, the company is now talking to some of the biggest newspapers in the US about adding their stories to Texture — the magazine app it acquired in March.

“Apple executives, led by content boss Eddy Cue, have reached out to the New York Times, Wall Street Journal and the Washington Post about joining the app, according to people familiar with the conversations, which began this summer,” Recode reported on Friday.

This comes at a time when the Cupertino-headquartered firm is ramping up its interest in content sales and subscription.

Details of the upcoming service are unknown but reports suggest the iPhone maker intends to sell content to readers in low-cost bundles. Pixabay

“It is putting at least $1 billion into a slate of TV shows it expects to start showing next year, and many people believe Apple would like to market a supersised subscription offering that bundles music, video and news together,” the report added.

Details of the upcoming service are unknown but reports suggest the iPhone maker intends to sell content to readers in low-cost bundles.

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Texture app, also described as a Netflix for magazines, currently lets users read as many stories as they want from dozens of magazines for a monthly subscription of $10. (IANS)

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Netflix Not to Integrate its Services with Apple Streaming Platform

Netflix won't be part of Apple streaming platform

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Ahead of the launch of Apple’s streaming service, Netflix CEO Reed Hastings has said his company will not integrate its services with the upcoming platform.

“Apple’s a great company. (But) we want to have people watch our content on our service, and so we have chosen not to integrate into their services,” Hastings said at a press event here on Monday.

The comment precedes Apple’s impending formal announcement to take a deep-dive into the competitive technology-driven world of over-the-top (OTT) entertainment with a set of its own original shows, as well as plans to resell other subscription services like Starz and Showtime as part of its service.

Asked how Netflix can compete with companies like Apple and Amazon that have deep pockets, Hastings said: “With difficulty.”

“You do your best job when you have great competitors. They do a good job, I am going to be envious. They are going to come up with great ideas, I am going to want to borrow those…

“We will make this a great industry if we have great competitors and those companies will be amazing competitors in addition to the ones that we have now,” Hastings told reporters here.


Talking specifically on the competition with Amazon, Hastings said: “For the last 20 years, we have grown. We have got many competitors. We have been competing with Amazon for many years. They are reported to be spending $4-5 billion a year or so on content.

“We spend about twice that. Now, new companies are coming… There’s Disney+, WarnerMedia.

“They (the parent companies) have been in the business for a long time, and we compete with all kinds of entertainment time already. Sometimes we think of YouTube as a great partner, sometimes as a competitor. It’s the same with all of these,” he added.

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“Our success doesn’t determine their success. And what matters is to do amazing content that people love watching and sharing,” Hastings noted.

Apple is gearing up for its mega event on March 25 at the Steve Jobs theatre on its Cupertino, California-based campus, during which the tech giant is expected to announce its much-awaited video streaming service. (IANS)