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Apple Introduces its Official 2018 Line-up with Impressive Features

The new series has been approved by FDA for ECG recording as well but this feature would be limited to only US-based users initially

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Apple officially introduced its 2018 line-up of iPhones — the premium iPhone XS, iPhone XS Max and iPhone XR at an event in California late on Wednesday.

The iPhone XS and iPhone XS Max will support dual SIM and dual standby functionality.

The premium iPhone XS and XS Max come with upgraded 12MP + 12MP camera and 2x optical zoom. There is an improved TrueTone quad-LED flash as well. Both the models have a 7MP RGB camera sensor in the front with F/2.2 aperture while the iPhone XR has a single 12MP camera at the rear.

The iPhone XS and iPhone XS Max would be available in 64GB, 256GB and 512GB storage variants in space grey, silver and a new gold colour starting at Rs 99,900 and Rs 1,09,900, respectively through Apple authorised resellers in India.

The cheapest of the lot — the iPhone XR — has a starting price of Rs 76,900.

The premium iPhone XS is made with stainless surgical grade steel with a new glass formulation and has edge-to-edge screen, Apple said in a statement.

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An Apple store in Woodbridge, Virginia. (VOA)

Both the iPhone XS and XS Max are fueled by Apple’s latest A12 Bionic chipset built on 7-nm design, which allows for 6.9 billion transistors on the chip. Also, there is a new neural engine with an 8-core dedicated machine learning (ML) processor.

The iPhone X comes with a 5.8-inch OLED display while the iPhone XS has 6.5-inch OLED screen — the biggest ever on an iPhone. Other than the size, both the models have 3D Touch and HDR.

The Face ID in these models is said to work faster this time than last year’s iPhone X.

The affordable iPhone XR has a 6.1-inch LCD screen with liquid Retina display and aluminium body instead of a steel one.

The Cupertino-based company also unveiled its new Apple Watch Series 4 with improved health features.

Its next generation of Apple Watch features edge-to-edge display with smaller bezels, which is 30 per cent bigger.

Apple
Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

The device brings a design overhaul to the Apple Watch as the iPhone-maker is now using a new dual-core 64-bit chipset, custom designed to improve performance.

“Apple Watch isn’t just the number one smart watch, it is the number one watch in the world period,” Tim Cook, CEO of Apple said.

Apart from heartbeat data, the devices would now also track heart rhythm and notify users.

Also Read- New Wearable Patch That Helps in Monitoring Blood Pressure

The new series has been approved by FDA for ECG recording as well but this feature would be limited to only US-based users initially.

The tech giant said it is working to introduce this feature in other countries as well. (IANS)

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Apple Appoints Ashish Chowdhary as its India Operation Head

Apple is currently assembling iPhone 6S in India with its partner Wistron

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Apple appoints Nokia veteran Ashish Chowdhary to lead India operations. Flickr Commons

In a fillip to Apple CEO Tim Cook’s big future plans for the Indian market, Apple has appointed Ashish Chowdhary, Chief Customer Operations Officer at Nokia Networks, as its India operation head, reliable industry sources told IANS on Tuesday.

Chowdhary will join as Apple India head from January next year, the sources confirmed.

The decision to hire Chowdhary is a testament to the fact that Apple is aiming for a really long-term growth in a price-sensitive market where Apple is an aspirational brand and usually bought by those who have high spending power or can go for older generation phones for affordability.

In line with the development, Nokia also announced on Tuesday changes in the composition of its group leadership team, declaring that Chowdhary will “leave Nokia at the end of 2018 after 15 successful years.”

“Chowdhary will continue to lead Customer Operations and remain a member of the Nokia Group Leadership Team until the end of 2018. He will then leave Nokia to take a leadership position in another company,” said Nokia.

According to industry sources, Apple has roped in Chowdhary — who has a sound global as well as local knowledge of the industry — to get a bigger slice of a market that has nearly 450 million users and is one of the fastest growing, after China and the US.

Apple India is currently under Michel Coulomb who took over from Sanjay Kaul in December last year.

Chowdhary has 25 years of international experience in the enterprise and telecom sectors. As Chief Business Officer, he was responsible for Nokia Networks’ sales and operations globally.

He has held various leadership positions, including Head of Asia Middle East and Africa and prior to that, Head of Global Services Business Unit.

Both these units contributed nearly half of the company’s revenues and were key to the successful transformation of Nokia.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

The appointment comes at a time when the iPhone maker is seeking tax relief and other incentives from the government to begin assembling more handsets in the country and its proposal to set up a manufacturing unit is also being evaluated.

Breaking his silence on Apple’s India presence, CEO Tim Cook admitted on November 1 that his business was flat in the country in the fourth quarter amid weak currency trends.

Cook, however, stressed he is still a big believer in the Indian middle class.

The Apple CEO also said that he has had really great productive discussions with the Indian government.

“We’ve had really great productive discussions with the Indian government, and I fully expect that at some point, they will agree to allow us to bring our stores into the country,” Cook responded to a question during the analysts’ call.

Apple is currently assembling iPhone 6S in India with its partner Wistron.

Also Read- Google Probing ‘Malicious’ Attack on its Internet Traffic

“I am a big believer in India. I am very bullish on the country and the people and our ability to do well there,” Cook said.

Cook is also aware of the tremendous growth opportunity in India.

“There’s a huge number of people that will move into the middle class. The government has really focused on reform in a major way and made some very bold moves.

“I applaud them for doing that and I can’t wait for the future there,” Cook told the analysts over call. (IANS)