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Apple Begins Production of its Highly Successful iPhone XR in India

The iPhone XR demand further saw an uplift after the price drop and aided by heavy promotional activities in the ongoing festive season

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Apple, iPhone XR, India
According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19. Pixabay

In a big impetus for its India manufacturing dream, Apple has started production of its highly successful iPhone XR in the country.

Multiple sources confirmed to IANS on Monday that the production of iPhone XR, that was launched last year but is still flying off the shelves, is up and running at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai.

Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19.

Apple, iPhone XR, India
Multiple sources confirmed to IANS on Monday that the production of iPhone XR, that was launched last year but is still flying off the shelves, is up and running at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai. Pixabay

The iPhone XR demand further saw an uplift after the price drop and aided by heavy promotional activities in the ongoing festive season.

In a clear signal that India is Apple’s next growth market, Taiwanese smartphone manufacturer Foxconn’s Chairman Terry Gou recently said the company would begin mass production of iPhones in India this year.

Gou said the move “will get Foxconn more deeply involved in the development of the country’s smartphone industry” which currently has over 450 million smartphone users.

Foxconn is already expanding its manufacturing operations in India.

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“To start with, it makes sense for Apple to localise assembling of models that have the potential to scale up and then slowly expand it to entire portfolio,” Tarun Pathak, Associate Director at Hong Kong-based Counterpoint Research, told IANS recently.

The iPhone XR is available for Rs 44,900 online, with some great buy back and cash back offers.

Apple iPhone shipments grew 19 percent (YoY) in India in its last reported quarter.

Apple, iPhone XR, India
Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year. Pixabay

Apple in August said it looks forward to welcoming customers at its first branded retail store in India soon.

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“We love our customers in India and we’re eager to serve them online and in-store with the same experience and care that Apple customers around the world enjoy,” Apple said. (IANS)

Next Story

Tech Giant Google Funds Six AI-based Projects in India

Google Research India is based out of Bengaluru and will be part of and support Google's global network of researchers

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Google
Google Research India is based out of Bengaluru and will be part of and support Google's global network of researchers. Pixabay

Google on Tuesday started six Artificial Intelligence (AI) based research projects in India that would focus on addressing social, humanitarian and environmental challenges in sectors like healthcare, education, disaster prevention and conversation.

Google Research India will provide each team with funding and computational resources in addition to supporting the efforts with expertise in computer vision, natural language processing, and other deep learning techniques, the company said in a statement.

“We are increasingly seeing people apply AI to address big challenges. Therefore, we have made research in AI for Social Good one of the key focus areas of Google Research India — the AI lab we started in Bengaluru last year in September,” said Manish Gupta, Director, Google Research Team, India.

Among the six projects are improving health information for high HIV/AIDS risk communities from team from IIT Delhi led by Tavpritesh Sethi, team from Singapore Management University led by Pradeep Varakantham and nonprofit Swasti.

Researchers from IIT Madras led by Balaraman Ravindran and nonprofit Armman will use AI to predict the risk of expectant mothers dropping out of healthcare programmes, to improve targeted interventions and increase positive healthcare outcomes for mothers and their babies.

The team from Singapore Management University led by Arunesh Sinha and nonprofit Khushibaby will apply AI to help ensure consistency in how healthcare information is captured and monitored.

Another team from Singapore Management University led by Pradeep Varakantham along with nonprofit Wildlife Conservation Trust will use AI to predict human-wildlife conflict in the state of Maharashtra to help inform data-driven policy making.

The team of Nanyang Technology University led by Bo An and nonprofit Ashoka Trust for Research in Ecology & The Environment will apply AI to inform dam and barrage water releases, to help build early warning systems that minimise risk of disasters.

Google
Google on Tuesday started six Artificial Intelligence (AI) based research projects in India that would focus on addressing social, humanitarian and environmental challenges in sectors like healthcare, education, disaster prevention and conversation. Pixabay

The last team from AI4Bharat and IIT Madras led by Mitesh Khapra and Pratyush Kumar along with nonprofit Storyweaver will build open-source input tools for underserved Indian languages to accelerate publishing of openly licensed content.

“We look forward to supporting academic researchers, organisations and the broader community over the coming months and years to bring these projects to life,” said Milind Tambe, Director, AI for Social Good, Google Research Team, India.

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Google Research India is based out of Bengaluru and will be part of and support Google’s global network of researchers. (IANS)