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Apple Planning to Release ‘The Banker’ in Theaters This March

'The Banker' is one of Apple's earliest original movies for Apple TV+ and the story is based on the real-life story of two African-American businessmen in the 1960s who helped people to overcome racial barriers in banking

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An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple is reportedly planning to release one of its first-ever original films ‘The Banker’ in theaters this March.

It was originally set for December 6, last year due sexual misconduct allegations levelled at Bernard Garrett Jr., the son of the character portrayed by Anthony Mackie in the film.

“We created Apple TV Plus as a home for stories that matter and believe ‘The Banker’, inspired by the brave actions of Bernard Garrett Sr. and Joe Morris, two African American businessmen who brought about positive social change, is one of those stories,” variety.com quoted an Apple spokesperson.

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“We wanted to take the time to understand the situation at hand – and after reviewing the information available to us, including documentation of the filmmakers’ research, we have decided to make this important and enlightening film available to viewers,” the spokesperson added.

‘The Banker’ is one of Apple’s earliest original movies for Apple TV+ and the story is based on the real-life story of two African-American businessmen in the 1960s who helped people to overcome racial barriers in banking. (IANS)

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Apple Logs 75.6% Market Share in Q4 of 2019 in India

Apple logs 75.6% market share in India premium segment

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Apple
pple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India. Pixabay

Apple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India and the credit goes to the stellar performance of iPhone 11 and price drop on previous generation models.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 per cent market share.

According to Navkendar Singh, Research Director, IDC India, while the first half of 2019 was relatively slower for Apple, it managed to find growth in the second half.

“It happened on the back of price drops on previous generation iphone models (iPhone XR, 7, 8). This, along with affordability schemes like cashbacks, EMIs especially on the e-tailer platforms during festive quarter of Diwali, led to this growth,” Singh told IANS.

Buoyed by iPhone 11 sales primarily due to lower launch price and price drop on previous generation models, Apple registered double-digit growth in India for iPhones in the holiday quarter (October-December period), the company’s CEO Tim Cook announced late last month.

Apple
As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Pixabay

Apple also registered a good growth in wearables in India.

“Apple Watch and Airpods have been well received by the Indian consumers. Price reductions on Apple Watch Series 3 and the promotional discounts offered by banks and e-tailer channels on Apple Watch Series 5 made the device a popular purchase among consumers,” informed Singh.

iPad 2018 model also helped Apple register strong growth in India in 2019.

Frequent discounts on e-tailers made this device more attractive for consumers who are looking for an entertainment specific device.

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“As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Also, this year, Apple was able to win a few large commercial deals, it further strengthens its position in the commercial segment,” Singh told IANS.

Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent. (IANS)