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Apple Reselling iPhone SE Devices in US

The device was originally released in March 2016

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple is reselling iPhone SE devices in the US from clearance stores just four months after declaring discontinuation of its sale, media reports said.

As part of the sale, the company is offering the 32GB and 128GB storage variants of iPhone SE for $249 and $299, respectively. Prior to being pulled off, it was available with for $349 and $449, respectively.

“These are brand new, unopened, and unlocked models with unchanged tech specs, including a 4-inch retina display, A9 chip, touch ID, and 12-MP rear camera,” MacRumors reported on Sunday.

The device has been popular among users of smaller smartphones and those who preferred the iPhone 5-like design.

However, famed Apple analyst Ming-Chi Kuo raised doubts on the possibility of a new iPhone SE but in July 2018 a research firm claimed that the company has abandoned its plans for a new iPhone SE, the report said.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple had also lowered its revenue guidance with the previous quarter ending with fewer upgrades than anticipated giving rise to speculations hinting that the company is doing everything it can to boost iPhone sales.

“It’s unclear why Apple is selling the iPhone SE again, but it would appear to be clearing out stock,” the report added.

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There has been no word from the iPhone-maker as of now about whether or not iPhone SE would be made available for resale in other countries.

The device was originally released in March 2016.  (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

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Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)