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Apple Needs to Sell More Devices and Create More Desi Content to Bring More People into Its Ecosystem

In order to make deeper inroads into the Indian living rooms, Apple needs to sells more devices and create more desi content to bring in more people

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Time, Box, Indians
Although Indians still spend nearly four hours a day watching TV, the shift to alternate screens is happening fast. Pixabay

The announcement of a cheaper Apple TV+ subscription — Rs 99 per month in India — has left the over-the-top (OTT) players a bit concerned but unless Apple strengthens its device ecosystem in the country, the real threat to players like Netflix, Amazon Prime or even the domestic players is still not there.

The original content streaming from Apple TV+ currently offers nine originals from the world’s most celebrated creative artists that will debut on the Apple TV app on November 1.

Apart from its own devices like iPhones, iPads and Macs, Apple will make the TV+ streaming available (via Apple TV app) on select Samsung smart TVs and Amazon Fire TV, LG and Sony platforms soon.

In order to make deeper inroads into the Indian living rooms, Apple needs to sells more devices and create more desi content to bring in more people into its ecosystem so that they can enjoy Apple TV+.

Apple, Sells, Device
The announcement of a cheaper Apple TV+ subscription — Rs 99 per month in India — has left the over-the-top (OTT) players a bit concerned but unless Apple strengthens its device ecosystem. Pixabay

The Indian entertainment scene is witnessing a seismic change with 30 over-the-top (OTT) platforms vying for space as players look to differentiate themselves, says a new KPMG report, adding that players like Netflix and Amazon Prime are aiming to create more desi content to bring more users to their platforms.

Massive capital commitments have been made by OTT platforms for building libraries of diverse original content over the last couple of years for the Indian audience.

Indian language internet users are expected to grow to 536 million by 2021 from 234 million in 2016.

As nine out of 10 new Internet users in India are likely to be Indian language users, it is vital for OTT players to cater to this audience in their native language, says the KPMG report, titled “India’s Digital Future: Mass of niches”.

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Many OTT players are also investing in building their regional content libraries to match the demand.

For example, Prime Video has dubbed popular Hindi originals like “Inside Edge” and “Breathe” to Tamil and Telugu.

In addition to originals, Prime Video has also tried to increase depth in their regional library by dubbing English movies like “Alpa”, “Rampage”, etc. to Tamil and Telugu.

Similarly, Hotstar has used dubbing to launch the Hindi web-series “Criminal Justice” in six regional languages – Tamil, Telugu, Kannada, Bangla, Malayalam and Marathi.

Apple, Sells, Device
The original content streaming from Apple TV+ currently offers nine originals from the world’s most celebrated creative artists that will debut on the Apple TV app on November 1. Pixabay

“OTT players like Netflix and Amazon prime have started hiring writers to add contextual flavour to dialogues in English in addition to launching regional web series,” said the report.

Much of the video viewing in India is happening in a local language and YouTube, which has 265 million unique, active users has reported that over 95 per cent of its users watched videos in a regional language.

In India, the over-the-top (OTT) leader Netflix plans to invest Rs 600 crore per year in originals whereas Amazon Prime had committed Rs 223 crore in 2017 for the next 2-3 years in the country.

For some original series, Amazon and Netflix are spending in the range of Rs 1-2 crore per episode.

Also Read- Facebook Reportedly Working On A TV Streaming Device

For example, per episode cost of original series, including ‘Made in Heaven’ and ‘Mirzapur’ on Amazon Prime was between Rs 1 crore-Rs 2 crore.

Apple, on the other hand, has reportedly planned to spend $6 billion on creating original content but mostly in English as of now as its fight is more domestic — like taking on Disney that is likely to unveil Disney+ service on November 12.

Apple TV+ will be available from November 1 in over 100 countries, including in India.

It will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at tv.apple.com.

Customers who purchase new iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free. (IANS)

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Apple Manages to Open Nearly Half of its Retail Stores Worldwide

Apple has reopened nearly 256 retail stores globally

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Apple
Nearly half of Apple retail stores are now open globally. Pixabay

Apple has managed to reopen nearly 256 retail stores out of more than 500 worldwide, as it aims to safely restart operations.

Apple closed all its retail stores outside Greater China in March as COVID-19 pandemic spread. All the Apple stores in Greater China are now open.

“In China, and later around the world, we were one of the first companies to close our stores. In Greater China, we saw the importance of swift action — and the critical importance of social distance — to slow the virus’ spread,” according to Apple’s head of retail Deidre O’Brien.

Apple
Apple is conducting enhanced deep cleanings at their stores to prevent the spread of Coronavirus. Pixabay

“As time has gone on, we’ve continued to refine and expand our in-store health and safety measures, which have proven so effective in places like Greater China, where our stores have been safely open for months,” he added.

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Apple is taking some additional steps in most places. Throughout the day, Apple is conducting enhanced deep cleanings that place special emphasis on all surfaces, display products, and highly trafficked areas.

“Face coverings will be required for all of our teams and customers, and we will provide them to customers who don’t bring their own. Temperature checks will be conducted at the door, and posted health questions will screen for those with symptoms — like cough or fever — or who have had recent exposure to someone infected with COVID-19,” O’Brien elaborated. (IANS)

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An Apple A Day To Keep Heatwaves Away

Apples have high water content thus a great nutrition value especially in summer

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Apple
Eat apples to guard against the summer heatwaves. Pixabay

Food with high water content is highly prescribed by doctors to stay hydrated during the summers, a season that summons a wave of soaring temperatures, higher than 40-degrees.

A much-loved fruit in India, apples are hydrating heros’ in such a situation. A heatwave can affect human health in a varied manner and to maintain ideal body temperature in this soaring summer, one must remain adequately hydrated, be protected from the sun and maintain hygiene.

Working professionals and people who must step out in summers, are prone to the heatwave impact. Pediatric experts and doctors agree on the benefits of drinking water and eating fruits, especially, apples. ‘An apple a day, keeps the doctor away’ is true as they are rich in a number of vitamins with great anti-inflammatory benefits and many other essential minerals. Washington Apple Commission spells how apples can prove to be a summer-friendly fruit.

People often don’t realise the danger of exposing themselves to extreme heat. Older adults, young children, and people with chronic illnesses are most at greater risk for serious problems. The nutrition benefits of apples may help not only in avoiding such illnesses but may also protect against many such conditions.

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Apples are hydrating heros’ in summer. Pixabay

As popular as apples are as a fruit, they are enriched in antioxidants, dietary fibers, vitamins and a range of other nutrients that are greatly beneficial in maintaining good health. The fruit is rich in soluble fibers which may help prevent several health conditions and may lower the risk of major diseases such as heat strokes, diabetes and cancer.

The soluble fiber also promotes weight loss and improves gut health. The prebiotic effects of apples help feed the good bacteria in the gut, thus, improving digestion.

Apples are made of 85 percent water and contain vitamins, fibres and antioxidants. A high fibre content is a particularly beneficial property of apples, as improper digestion is a major health concern in the tropical climatic region. Apples are also enriched in antioxidants that help protect the lungs from oxidative damage and help oxygen flow through the blood.

 

Apple-based recipes

Make interesting snacks, dessert, beverages and savoury meals with this miraculous fruit during summers.

Apples
Try these exotic apple dishes this summer. Pixabay

Salted apple caramel galette

Caramel apples get a grown-up makeover with this Salted Caramel Apple Galette. Warm, gooey, and delicious, this pastry is loaded with apples and homemade caramel. It’s a sophisticated take on a childhood favorite and since it’s easier to make than pie, it’s perfect for summer get-togethers.

Also Read: This Healthy Diet Can Help Reduce Blood Pressure

Caramel apple pie ice-cream sandwiches

Nothing is better at a cookout on a warm day than a cold, refreshing ice cream sandwich. In Caramel Apple Pie Ice Cream Sandwiches, the comforting flavor of apple pie is recreated in a creamy frozen banana-based ice cream studded with apple and date pieces. Then that scoop of ice cream is sandwiched between two pieces of no-bake cinnamon oat cookie dough. (IANS)

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Apple’s New Smart Glass May Start at $499

'Apple Glass' may come with prescription lens support

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Apple Glass
Apple is reportedly working on smart glasses called Apple Glass. WIkimedia Commons

Apple is reportedly working on smart glasses called Apple Glass which is expected to be sold for a relatively low price of $499.

Apple Glass will pair with an iPhone and be controlled by gestures on and in front of the glasses, according to Jon Prosser, a reliable Apple insider.

Prosser said that an early prototype for Apple Glass featured wireless charging and LiDAR and Apple was initially planning on unveiling Apple Glass later this year, at its September event.

apple glass
Apple Glass will pair with an iPhone and be controlled by gestures on and in front of the glasses. (Representational Image). Pixabay

However, the ongoing global health crisis may make that not a possibility, so Apple’s plans to unveil the new product could be forced back to March 2021.

Also Read: Would You Unleash Your Travel Bug In 2020?

Apple Glasses could feature a high-resolution display and are likely to be reliant on the iPhone for processing power to keep them slim and lightweight. The glasses are expected to run a new operating system, rOS (or reality OS).

Apart from Kuo, Taiwanese site DigiTimes and The Information recently claimed that Apple’s AR glasses could launch by 2022 as suppliers work to ramp up development. (IANS)

Apple Needs to Sell More Devices and Create More Desi Content to Bring More People into Its Ecosystem
Apple Manages to Open Nearly Half of its Retail Stores Worldwide
An Apple A Day To Keep Heatwaves Away
Apple’s New Smart Glass May Start at $499