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Apple Shares new iPhone Privacy Advertisement on YouTube

The ad runs through various stored information about a user, from a location to text messages to heart rate data and ends by zooming into an apartment on a user with an iPhone 11 Pro

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Apple CEO Tim Cook often refers to privacy on iPhone as a fundamental human right and the company aims to minimise customer data collection. Pixabay

Apple has shared a new ‘Privacy on iPhone’ advertisement on its YouTube channel, highlighting the company’s support to customer privacy.

“Right now there is more private information on your phone than in your home. “Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever,” the company said in a statement.

The ad runs through various stored information about a user, from a location to text messages to heart rate data and ends by zooming into an apartment on a user with an iPhone 11 Pro. The video ends with the tagline “Privacy That’s iPhone”.

Apple said these data solely belong to the customer.

iPhone
Apple has shared a new ‘Privacy on iPhone’ advertisement on its YouTube channel, highlighting the company’s support to customer privacy. Pixabay

For the ad’s description on YouTube, Apple said: “We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.”

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Apple CEO Tim Cook often refers to privacy as a fundamental human right and the company aims to minimise customer data collection. (IANS)

Next Story

Tech Giant Apple Solves Location Privacy Issue with iPhone 11 in 2nd iOS 13.3.1 Beta

After giving an unsatisfactory answer, Apple had said in December that it would bring a dedicated toggle in location services to allow customers to completely turn off the feature

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apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The second beta version of Apple’s iOS 13.3.1, released earlier this month, now includes a toggle for disabling the Ultra Wideband chip in the device. This comes after privacy issue reports around the iPhone 11 and 11 Pro that they still tracked location data even when users had turned off location services.

When that led to more questions and debates, the iPhone maker stated the behaviour was due to the fact the UWB chip in the new iPhones isn’t approved broadly around the world, so the iPhone 11 uses location services to check if UWB can be used or not, 9to5Mac reported on Friday.

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“We do not see any actual security implications,” an Apple engineer was earlier quoted as saying by KrebsOnSecurity.

“It is expected behaviour that the Location Services icon appears in the status bar when Location Services is enabled. The icon appears for system services that do not have a switch in Settings.”

After giving an unsatisfactory answer, Apple had said in December that it would bring a dedicated toggle in location services to allow customers to completely turn off the feature. (IANS)