Never miss a story

Get subscribed to our newsletter


×
A customer is entering the Apple store in Fairfax, Virginia. VOA

In what could be bad news for the tech industry, Apple has reportedly shelved plans to develop its Augmented Reality (AR) and Virtual Reality (VR) headsets.

According to Taiwan-based portal DigiTimes that cited people familiar with the situation, the Apple team working on the AR/VR project has been temporarily disbanded and “reassigned to other product lines”.


“Supply chain-related companies said that Apple is adjusting R&D resources, and the development team for AR/VR headsets has been disbanded and transferred to other product lines,” claimed the report.

It suggests that the discontinuation of the AR project happened after Microsoft HoloLens co-creator Avi Bar-Zeev left as Apple’s AR headset development team in January.

Several reports in the past have claimed that the iPhone maker is serious about launching AR glasses as early as 2020, including the Apple famed analyst Ming-Chi Kuo.

Apple’s launch of ARkit for iOS developers has been seen as a big step for the company to enter the AR industry.


The Apple logo is shown outside the company’s Worldwide Developers Conference in San Francisco, California. VOA

“Apple’s temporary termination of hardware development of AR/VR headsets does not mean that it is not optimistic about the prospects of AR/VR,” said the report, adding that the timing may not be ripe at this stage.

Apple CEO Tim Cook has always been bullish on AR.

“AR and ML will be key to delivering the right information to the right person at the right time,” Cook said recently as he announced expanded partnership with SAP.

In the new update, Apple ARKit, the company’s AR development platform which could only recognise horizontal surfaces while placing virtual objects, gets support to identify vertical objects.

Also Read: Twitter Suffers Second Service Disruption in More Than One Week

“ARKit can now recognise and place virtual objects on vertical surfaces. Using advanced computer vision techniques to find and recognise the position of 2D images ARKit can integrate these real world images into AR experiences,” the Cupertino-based giant said.

ARKit 3, RealityKit and the Reality Composer are other advanced tools designed by Apple to make it even easier for developers to create compelling AR experiences for consumer and business apps. (IANS)


Popular

Photo by Brian Kostiuk on Unsplash

Traditional players are very strong in the consumer laptop market.

By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.

Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.

a computer chip close up According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash

Keep Reading Show less
Photo by Alex Iby on Unsplash

The research, led by researchers at the University of Plymouth, showed that antidepressant mirtazapine offered no improvement in agitation for people with dementia

A drug used to treat agitation in people with dementia is no more effective than a placebo, and might even increase mortality, according to a new study published in The Lancet. The research, led by researchers at the University of Plymouth, showed that antidepressant mirtazapine offered no improvement in agitation for people with dementia -- and was possibly more likely to be associated with mortality than no intervention at all.

Agitation is a common symptom of dementia, characterized by inappropriate verbal, vocal or motor activity, and often involves physical and verbal aggression. Non-drug patient-centered care is the first intervention that should be offered but, when this doesn't work, clinicians may move to a drug-based alternative.

Keep Reading Show less
Photo by Anthony DELANOIX on Unsplash

Chandni Goyal, Training Manager at House of Beauty and Boddess, shares a few tricks to see you through endless nights of partying

Digital beauty platform Boddess.com aims to be a disrupter in the Indian beauty market segment offering a curation of products to suit customisation and individual needs. Intime for the festive season, Chandni Goyal, Training Manager at House of Beauty and Boddess, shares a few tricks to see you through endless nights of partying:


* Have fun with colour and sparkle--Move away from blacks and browns and experiment with colours complementing your outfit. The traditional smokey eye can be given a touch of glamour with a dab of glitter eyeshadow in the inner corner of your eyes. It will make your eye make-up pop and will be just what is needed for a festive look.

Keep reading... Show less