Tuesday November 19, 2019
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Apple Shelves its Plans to Develop AR, VR Headsets

Apple temporarily halts its AR, VR dream: Report

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

In what could be bad news for the tech industry, Apple has reportedly shelved plans to develop its Augmented Reality (AR) and Virtual Reality (VR) headsets.

According to Taiwan-based portal DigiTimes that cited people familiar with the situation, the Apple team working on the AR/VR project has been temporarily disbanded and “reassigned to other product lines”.

“Supply chain-related companies said that Apple is adjusting R&D resources, and the development team for AR/VR headsets has been disbanded and transferred to other product lines,” claimed the report.

It suggests that the discontinuation of the AR project happened after Microsoft HoloLens co-creator Avi Bar-Zeev left as Apple’s AR headset development team in January.

Several reports in the past have claimed that the iPhone maker is serious about launching AR glasses as early as 2020, including the Apple famed analyst Ming-Chi Kuo.

Apple’s launch of ARkit for iOS developers has been seen as a big step for the company to enter the AR industry.

Apple, women
The Apple logo is shown outside the company’s Worldwide Developers Conference in San Francisco, California. VOA

“Apple’s temporary termination of hardware development of AR/VR headsets does not mean that it is not optimistic about the prospects of AR/VR,” said the report, adding that the timing may not be ripe at this stage.

Apple CEO Tim Cook has always been bullish on AR.

“AR and ML will be key to delivering the right information to the right person at the right time,” Cook said recently as he announced expanded partnership with SAP.

In the new update, Apple ARKit, the company’s AR development platform which could only recognise horizontal surfaces while placing virtual objects, gets support to identify vertical objects.

Also Read: Twitter Suffers Second Service Disruption in More Than One Week

“ARKit can now recognise and place virtual objects on vertical surfaces. Using advanced computer vision techniques to find and recognise the position of 2D images ARKit can integrate these real world images into AR experiences,” the Cupertino-based giant said.

ARKit 3, RealityKit and the Reality Composer are other advanced tools designed by Apple to make it even easier for developers to create compelling AR experiences for consumer and business apps. (IANS)

Next Story

Latest Apple AirPods Pro May Completely Change The Way You Feel Sound

Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time

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AirPods Pro
What makes AirPods Pro outstanding is the active noise cancellation technology that uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit. Pixabay

BY NISHANT ARORA

Wireless Bluetooth earphones have come a long way, apart from Apple AirPods Pro but sound quality and surrounding noise have kept audiophiles a bit wary of those to date.

Not anymore.

Apple has introduced significant improvements in newly-launched AirPods Pro where active noise cancellation and immersive sound technologies will turn serious listeners back to the world of true wireless audio experience.

If you are on AirPods, the next-generation AirPods Pro are completely going to change the way you listen to music or make calls.

At Rs 24,900 with an all-new lightweight, in-ear design, the device helps make phone calls, enjoy TV shows and movies, play games and interact with Siri.

Let’s wear these and see how it fares.

What makes AirPods Pro outstanding is the active noise cancellation technology that uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit.

You cannot hear anything around in the background (not even the doorbell, mind you) when the feature is turned on, leaving you to focus on what you’re listening to.

There is marvellous engineering behind this experience.

The first microphone is outward-facing and detects external sound to analyse environmental noise.

AirPods Pro then create an equivalent anti-noise that cancels out background noise before it reaches the listener’s ear.

A second inward-facing microphone listens toward the ear, and AirPods Pro cancel remaining noise detected by the microphone.

AirPods Pro
Apple has introduced significant improvements in newly-launched AirPods Pro where active noise cancellation and immersive sound technologies will turn serious listeners back to the world of true wireless audio experience. Pixabay

Noise cancellation continuously adapts the sound signal 200 times per second, says the company.

In case you are travelling in Delhi Metro, switching to Transparency mode will help you simultaneously listen to music while still hear the announcement about the upcoming station.

Transparency mode ensures that your own voice sounds natural while audio continues to play perfectly.

Switching between Active Noise Cancellation and Transparency modes is simple and can be done directly on AirPods Pro tapping on a force sensor on the stem.

The force sensor also makes it easy to play, pause or skip tracks, and answer or hang up phone calls.

The next big improvement is superior sound-quality with “Adaptive EQ” technology.

It automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear — resulting in a rich, immersive listening experience.

A custom high-dynamic range amplifier produces pure, incredibly clear sound while also extending battery life, and powers a custom high-excursion, low-distortion speaker driver designed to optimise audio quality and remove background noise.

After placing AirPods Pro in each ear, advanced algorithms work together with the microphones in each AirPod to measure the sound level in the ear and compare it to what is coming from the speaker driver.

In seconds, the algorithm detects whether the ear tip is the right size and has a good fit, or should be adjusted to create a better seal (each device comes bundled with 3 ear tips for you to choose from).

Apple has also created the “Ear Tip Fit Test” so that you can test the quality of ear tip seal and identify the best ear tip size.

To start the test, place AirPods in both ears, go to Settings > Bluetooth > AirPods > Ear Tip Fit Test.

The setup experience that customers love with AirPods extends to AirPods Pro. Just open the charging case near an iOS or iPadOS device and give it a simple tap.

Press force sensor once to play, pause, or answer a call, press twice to skip forward, press three times to skip back.

Press and hold to switch between Active Noise Cancellation and Transparency mode.

On the battery front, AirPods Pro features the same great battery life as AirPods.

In Active Noise Cancellation mode, AirPods Pro delivered more than five hours of listening time. The talk-time is up to three and a half hours on a single charge.

AirPods Pro
AirPods Pro then create an equivalent anti-noise that cancels out background noise before it reaches the listener’s ear. Pixabay

Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time.

You can order the standalone wireless charging case for Rs 7,500.

With audio sharing, you can listen to the same song or watch the same movie with a friend or a family member by simply bringing a second pair of AirPods close to iPhone or iPad.

Conclusion: It is an obvious choice over plenty of other options like Echo Buds or Samsung Galaxy Buds (no noise-cancelling here).

ALSO READ: Apple Removes Vaping Apps from its App Store

Also sweat and water-resistant for your exercise and fitness routine, AirPods Pro redefines the whole ein-ear’ experience.

It is time to listen to your own inner silence. (IANS)