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Apple Signs Multi-Series Order With Sesame Workshop

Apple partners 'Sesame Workshop' for original video content

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Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Pixabay
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In an attempt to dive deeper into streaming original video content, Apple announced it has given a multi-series order to non-profit organisation named “Sesame Workshop” to create content, especially for children.

The announcement comes as a part of the iPhone-maker’s partnerships and show unveilings ranging from a reboot of Steven Spielberg’s “Amazing Stories” to a wide-ranging deal with Oprah Winfrey.

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Representational image. Pixabay

“‘Sesame Workshop’ will draw on their 50 years of expertise creating children’s programming to produce live action and animated series and to develop a puppet series,” CNET quoted Apple as saying late on Wednesday.

However, as per the report, “Sesame Street” is not part of Apple’s deal with “Sesame Workshop” which will otherwise offer a wide range of programming for all ages.

Also Read: Apple Brings FIFA World Cup Closer to You

So far, the Cupertin-based giant hasn’t revealed how it will make the shows available to viewers and whether or not it might launch its own streaming service to compete with the likes of Netflix, Amazon and Hulu. (IANS)

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Apple’s Head Of Search and Head of Siri’s Advanced Development quits Amidst Siri Reshuffle

According to a report in The Information on Thursday, Apple has confirmed both the departures

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According to a report in The Information on Thursday, Apple has confirmed both the departures. Pixabay

Apple’s Head of Search Vipul Ved Prakash and Tom Gruber, Head of Siri’s Advanced Development Group, have quit the company which is currently reshuffling its Siri team.

According to a report in The Information on Thursday, Apple has confirmed both the departures.

One of the original Siri co-founders, Gruber “will be pursuing personal interests in photography and ocean conservation”.

Prakash joined Apple in 2013 after Apple acquired the search engine and analytics firm Topsy where he served as a CEO.

“The deal was valued at upwards of $224 million. Apple shut down Topsy two years after its acquisition,” reports 9to5mac.com.

Revealing its future plans, Apple last week formally announced to make ex-Google executive John Giannandrea its Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy.

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Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Flickr

Reporting to CEO Tim Cook, Giannandrea who joined Apple in April will be in charge of Apple’s ML division, Siri and the Core ML team.

Giannandrea will look after further development of Core ML and Siri technologies.

According to media reports, Apple lags behind from Google and Amazon in key AI areas like Natural Language Processing (NLP) and computer vision needed to power voice assistant features in Siri.

Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems.

Also Read-Apple Gets a New AI Chief to Oversee Siri, Machine Learning

In 2017, Apple added an AI chip called Neural Engine to the A11 Bionic for the iPhone 8, iPhone 8 Plus and iPhone X to work with the Image Signal Processor (ISP). (IANS)

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