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Apple Spending $500 mn Over ‘Arcade’ Gaming Service: Report

With the simplicity of a single subscription, Apple Arcade will bring games to the App Store’s more than one billion gaming customers

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple is reportedly spending over $500 million to build its own stable of “Arcade” gaming service.

The iPhone-maker announced its first-ever game subscription service called Apple Arcade in March that would feature over 100 new and exclusive games, including original releases from renowned creators like Hironobu Sakaguchi, Ken Wong and Will Wright.

“Apple is spending ‘hundreds of millions’ of dollars, ‘likely’ over $500 million in total, to secure games for the subscription offering.

“It’s reportedly spending ‘several’ million dollars per game, and is offering perks if developers grant temporary exclusives that keep titles off Android or even console subscriptions like the Xbox Game Pass,” the Financial Times reported on Sunday.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple Arcade would launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS, the company had announced.

With the simplicity of a single subscription, Apple Arcade will bring games to the App Store’s more than one billion gaming customers.

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The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more. (IANS)

Next Story

Swatch Defeats Apple in Legal War Over Catch-phrase

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.”

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Apple, women
The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.

He noted that Apple had never used the “One More Thing” phrase in conjunction with any “particular” goods or services.

How much will Apple have to pay back to Swatch remains undisclosed as of now.

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A customer is entering the Apple store in Fairfax, Virginia. VOA

In August, 2015 Swatch had trademarked the expression “One More Thing”.

However, Apple believed that watch-maker should not be allowed to use that trademark over the phrase and instead applied for its own trademark.

This latest ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland earlier in April where the watchmaker used the phrase “Tick Different” while promoting its new NFC-enabled watch.

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Apple argued that the phrase unfairly traded on its “Think Different” slogan it used in the 1990s but the Swiss court sided by Swatch on the issue.

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.” (IANS)