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Apple Ask its Suppliers to Increase Production of its Latest iPhone 11 Range by Up to 10% or 8 Million Units

The iPhone 11's pricing strategy has worked well for the consumers in India too as the devices went out-of-stock at both Amazon India and Flipkart

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Apple, Suppliers, iPhone 11
After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year," the report said, quoting a source. Pixabay

Owing to a surge in demand for the new iPhones globally, Apple has asked its suppliers to increase production of its latest iPhone 11 range by up to 10 per cent or 8 million units, the Nikkei Asian Review reported on Friday.

“This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders. After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year,” the report said, quoting a source.

The iPhone 11’s pricing strategy has worked well for the consumers in India too as the devices went out-of-stock at both Amazon India and Flipkart in just three days after the pre-booking was thrown open on September 20.

Heralding a perfect Diwali for Apple, iPhone lovers on September 27 thronged Apple Authorised Resellers and premium stores across India to grab new iPhones 11.

Apple, Suppliers, iPhone 11
This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders. Pixabay

“The increase in orders appears to validate Apple CEO Tim Cook’s new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy,” said the report.

“The order boost of between 7 million and 8 million units is equivalent to total annual phone shipments this year by Google, a rising iPhone rival in Apple’s home US market,” it added.

The entry price for the iPhone 11 is Rs 64,900 for the 64GB storage variant while the 128GB variant costs Rs 69,900 and the 256GB option is priced at Rs 79,900 in India.

iPhone 11 Pro’s 64GB, 256GB and 512GB variants are priced at Rs 99,900, Rs 1,13,900, and Rs 1,31,900, respectively.

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iPhone 11 Pro Max has been priced starting at Rs 1,09,900 for the 64GB base variant and the 256GB and 512GB storage variants for iPhone 11 Pro Max will cost Rs 1,23,900 and Rs 1,41,900, respectively.

Nonetheless, suppliers remain cautious and said they were concerned that the higher level of orders would not be sustained.

“Demand is good for now. But we have to be careful not to be too optimistic. I hope that this year’s peak season lasts longer than last year,” said the report, quoting one executive-level source. (IANS)

Next Story

Apple Refutes Report of Sharing Safari Data with Tencent or Google

Apple CEO Tim Cook has said he believes privacy is "ingrained in the Constitution," but that he's worried about how third-party companies have worked to collect information on us

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

After media reports surfaced that Apple is sending iOS users’ data via its Safari browser to Google and the Chinese tech company Tencent, the Cupertino-based iPhone maker refuted such reports, saying it safeguards people’s information in its own systems and never shares it with third-party players.

A report in reclaimthenet.org stated that “Apple, which often positions itself as a champion of privacy and human rights, may be sending some IP addresses from users of its Safari browser on iOS to Chinese conglomerate Tencent — a company with close ties to the Chinese Communist Party”.

The report focused on Apple’s “fraudulent website warning” system which is built into Apple’s Safari web browser to warn people when they visit sites that are harmful and can trick users into sharing login passwords for banks, email and social media.

“Before visiting a website, Safari may send information calculated from the website address to Google Safe Browsing and Tencent Safe Browsing to check if the website is fraudulent. These browsing providers may also log your IP address,’ read the information on Apple’s “Safari & Privacy” section.

It’s unclear when Apple started allowing Tencent and Google to log some user IP addresses, but one Twitter user reported the change in Safari happened as early as the iOS 12.2 beta in February 2019, said the report.

Google on an Android device. Pixabay

In a statement, the company said it actually doesn’t send information to Google or Tencent.

“Instead, it receives a list of bad websites from both companies and then uses it to protect people as they surf the web. Apple sometimes obscures the information about the website people visit if it requests more information to check if a questionable website is malicious,” CNET reported on Monday, citing Apple’s statement.

Also Read: Kerala Unable to get Medics from Reserved Category

For people concerned about their privacy, the service can be turned off in Safari preferences on the iPhone or Mac.

Apple CEO Tim Cook has said he believes privacy is “ingrained in the Constitution,” but that he’s worried about how third-party companies have worked to collect information on us. (IANS)