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Apple Ask its Suppliers to Increase Production of its Latest iPhone 11 Range by Up to 10% or 8 Million Units

The iPhone 11's pricing strategy has worked well for the consumers in India too as the devices went out-of-stock at both Amazon India and Flipkart

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Apple, Suppliers, iPhone 11
After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year," the report said, quoting a source. Pixabay

Owing to a surge in demand for the new iPhones globally, Apple has asked its suppliers to increase production of its latest iPhone 11 range by up to 10 per cent or 8 million units, the Nikkei Asian Review reported on Friday.

“This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders. After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year,” the report said, quoting a source.

The iPhone 11’s pricing strategy has worked well for the consumers in India too as the devices went out-of-stock at both Amazon India and Flipkart in just three days after the pre-booking was thrown open on September 20.

Heralding a perfect Diwali for Apple, iPhone lovers on September 27 thronged Apple Authorised Resellers and premium stores across India to grab new iPhones 11.

Apple, Suppliers, iPhone 11
This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders. Pixabay

“The increase in orders appears to validate Apple CEO Tim Cook’s new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy,” said the report.

“The order boost of between 7 million and 8 million units is equivalent to total annual phone shipments this year by Google, a rising iPhone rival in Apple’s home US market,” it added.

The entry price for the iPhone 11 is Rs 64,900 for the 64GB storage variant while the 128GB variant costs Rs 69,900 and the 256GB option is priced at Rs 79,900 in India.

iPhone 11 Pro’s 64GB, 256GB and 512GB variants are priced at Rs 99,900, Rs 1,13,900, and Rs 1,31,900, respectively.

Also Read- Big Banners Promoting New Talent and Making Small or Mid-Range Films

iPhone 11 Pro Max has been priced starting at Rs 1,09,900 for the 64GB base variant and the 256GB and 512GB storage variants for iPhone 11 Pro Max will cost Rs 1,23,900 and Rs 1,41,900, respectively.

Nonetheless, suppliers remain cautious and said they were concerned that the higher level of orders would not be sustained.

“Demand is good for now. But we have to be careful not to be too optimistic. I hope that this year’s peak season lasts longer than last year,” said the report, quoting one executive-level source. (IANS)

Next Story

Apple Updates its Video Creation App With Animoji and Memoji Support

Clips 2.1 is available as a free update on the App Store and is compatible with iPhone 6s and iPhone SE or later, iPad Air 2 or later and iPod touch (7th generation)

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Apple
The Clips app by Appe is a video editing app that lets users combine video clips, images, and photos with voice-based titles, stickers, music and more to create unique videos that can be shared on social media platforms. Pixabay

Free video creation app of Apple named “Clips” has been updated for the iPhone and the iPad with new Animoji and Memoji support.

This update includes animated stickers and emoji that can “follow the movements of a user’s face” in videos captured with device front-facing cameras.

“Users can now easily share personal video messages, slideshows, school projects and mini movies with more personality than ever. Animated stickers and emoji can now follow the movements of a user’s face for fun selfie videos using the front-facing camera on iPhone and iPad,” the company said in a statement on Thursday.

The new update also introduces new stickers featuring Mickey and Minnie Mouse, along with a new winter-themed poster. Using Animoji and Memoji in Clips requires a device with a TrueDepth camera.

Apple
Free video creation app of Apple named “Clips” has been updated for the iPhone and the iPad with new Animoji and Memoji support. Pixabay

The Clips app is a video editing app that lets users combine video clips, images, and photos with voice-based titles, stickers, music and more to create unique videos that can be shared on social media platforms.

Clips 2.1 is available as a free update on the App Store and is compatible with iPhone 6s and iPhone SE or later, iPad Air 2 or later and iPod touch (7th generation), running iOS 13 or later and iPadOS 13 or later.

ALSO READ: YouTube India to Focus on Regional Languages For Driving Creator Growth

New Animoji and Memoji features, along with the Selfie Scenes feature, require iPhone or iPad Pro with TrueDepth camera. (IANS)