Apple has announced a new initiative in support of non-profit organisations in the US and Europe that offer un-biased, independent media literacy programmes.
To advance their efforts in empowering young minds, Apple will support the US-based News Literacy Project (NLP) and Common Sense organisations, along with the Italy-based Osservatorio Permanente Giovani-Editori, the company said in a blog-post on Wednesday.
“News literacy is vital to sustaining a free press and thriving democracy, and we are proud to be collaborating with organisations on the front lines of this effort,” said Apple CEO Tim Cook.
Cook acknowledged the work being done by these organisations in empowering young people to be active and engaged citizens.
“Apple News is committed to presenting quality journalism from trusted sources,” said Lauren Kern, Editor-In-Chief of Apple News.
“We’re thrilled that Apple is supporting these important organizations to train the next generation on how to seek out accurate and reliable information amid an increasingly complicated news landscape.” (IANS)
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.
On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.
“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.
The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.
Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).
The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.
“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.