Friday November 16, 2018
Home Science & Technology Polished Syst...

Polished System of Apple Takes on Smartphone Addiction

Apple has been working to ramp up revenue from services and digital content such as music and movies, but most of the cash it takes in comes from iPhone sales

0
//
Apple, Iphone XR, Apple Watch
Apple appoints Nokia veteran Ashish Chowdhary to lead India operations. Flickr Commons
Republish
Reprint

Apple’s polished iPhone line-up comes with tools to help users dial back their smartphone obsessions, amid growing concerns over “addiction” and harmful effects on children.

An iOS 12 mobile operating system that will power new iPhones unveiled on Wednesday, and be pushed out as an update to prior models, has new features to reduce how much they distract people from the real world.

Apple senior vice president of software engineering Craig Federighi said of iOS 12 at a developers conference earlier this year the new system offers “detailed information and tools” to help users and parents keep tabs on device use.

A new “Screen Time” tool generates activity reports showing how often people pick up their iPhones or iPads, how long they spend in apps or at websites, and numbers of notifications received.

Users will be able to set limits on time spent in apps. Parents will be able to get activity reports from their children’s iPhones or iPads, and impose time limits on apps from games and news to social media and messaging.

Apple
A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)

The operating system will also allow people to designate “down time” when iPhones or iPads can’t be used — perhaps a child’s bedtime or a grown-up’s meditation hour.

Activist investor Jana Partners and the California State Teachers’ Retirement System (CalSTRS), which both have stakes in Apple, early this year called on the company to give parents more tools to ensure children are using its devices in ways that aren’t hurting them.

The investors reasoned that doing so would pose no threat to Apple, because the company makes the bulk of its money selling devices, not from how much people use them.

You May Also Like to Read About- Avoid Diabetes With Yoga, Weight Lifting

Apple has been working to ramp up revenue from services and digital content such as music and movies, but most of the cash it takes in comes from iPhone sales.

The letter cited a growing body of evidence that excessive smartphone use may be having negative consequences on young people.

A study of teachers found the vast majority felt smartphones were a growing distraction at schools, eroding the ability of students to focus in class and a seeming cause of social and emotional difficulties. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Apple Appoints Ashish Chowdhary as its India Operation Head

Apple is currently assembling iPhone 6S in India with its partner Wistron

0
Apple, Iphone XR, Apple Watch
Apple appoints Nokia veteran Ashish Chowdhary to lead India operations. Flickr Commons

In a fillip to Apple CEO Tim Cook’s big future plans for the Indian market, Apple has appointed Ashish Chowdhary, Chief Customer Operations Officer at Nokia Networks, as its India operation head, reliable industry sources told IANS on Tuesday.

Chowdhary will join as Apple India head from January next year, the sources confirmed.

The decision to hire Chowdhary is a testament to the fact that Apple is aiming for a really long-term growth in a price-sensitive market where Apple is an aspirational brand and usually bought by those who have high spending power or can go for older generation phones for affordability.

In line with the development, Nokia also announced on Tuesday changes in the composition of its group leadership team, declaring that Chowdhary will “leave Nokia at the end of 2018 after 15 successful years.”

“Chowdhary will continue to lead Customer Operations and remain a member of the Nokia Group Leadership Team until the end of 2018. He will then leave Nokia to take a leadership position in another company,” said Nokia.

According to industry sources, Apple has roped in Chowdhary — who has a sound global as well as local knowledge of the industry — to get a bigger slice of a market that has nearly 450 million users and is one of the fastest growing, after China and the US.

Apple India is currently under Michel Coulomb who took over from Sanjay Kaul in December last year.

Chowdhary has 25 years of international experience in the enterprise and telecom sectors. As Chief Business Officer, he was responsible for Nokia Networks’ sales and operations globally.

He has held various leadership positions, including Head of Asia Middle East and Africa and prior to that, Head of Global Services Business Unit.

Both these units contributed nearly half of the company’s revenues and were key to the successful transformation of Nokia.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

The appointment comes at a time when the iPhone maker is seeking tax relief and other incentives from the government to begin assembling more handsets in the country and its proposal to set up a manufacturing unit is also being evaluated.

Breaking his silence on Apple’s India presence, CEO Tim Cook admitted on November 1 that his business was flat in the country in the fourth quarter amid weak currency trends.

Cook, however, stressed he is still a big believer in the Indian middle class.

The Apple CEO also said that he has had really great productive discussions with the Indian government.

“We’ve had really great productive discussions with the Indian government, and I fully expect that at some point, they will agree to allow us to bring our stores into the country,” Cook responded to a question during the analysts’ call.

Apple is currently assembling iPhone 6S in India with its partner Wistron.

Also Read- Google Probing ‘Malicious’ Attack on its Internet Traffic

“I am a big believer in India. I am very bullish on the country and the people and our ability to do well there,” Cook said.

Cook is also aware of the tremendous growth opportunity in India.

“There’s a huge number of people that will move into the middle class. The government has really focused on reform in a major way and made some very bold moves.

“I applaud them for doing that and I can’t wait for the future there,” Cook told the analysts over call. (IANS)