Monday February 17, 2020
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Apple Set to Launch New Hardware Line-up

Another attraction is an updated Mac mini which last saw a new model in 2014, said the report

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Apple, Iphone XR, Apple Watch
Try these fitness apps on Apple Watch Series 4 for marathon season. Flickr Commons

Apple is set to launch a new hardware line-up at a Brooklyn event on Tuesday, including the iPad Pro, MacBook Air and an updated Mac Mini.

According to media reports, after launching new iPhones in September, the Cupertino-based tech giant will launch a new hardware series.

“The new iPad Pros are getting completely overhauled with a new design. It’s the iPad equivalent of the jump Apple made with the iPhone X last year,” The Verge reported on Monday.

Other changes for the iPad Pro may be a switch to USB-C and a redesigned Smart Connector.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

Apple is expected to improve the internal hardware too, upgrading the chip to a new variant of A12 Bionic chipset.

Apple hasn’t updated the MacBook Air since 2015 but the company is likely to announce a new MacBook Air.

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Another attraction is an updated Mac mini which last saw a new model in 2014, said the report. (IANS)

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Apple Logs 75.6% Market Share in Q4 of 2019 in India

Apple logs 75.6% market share in India premium segment

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Apple
pple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India. Pixabay

Apple reached a record 75.6 per cent market share in the fourth quarter of 2019 in India and the credit goes to the stellar performance of iPhone 11 and price drop on previous generation models.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 per cent market share.

According to Navkendar Singh, Research Director, IDC India, while the first half of 2019 was relatively slower for Apple, it managed to find growth in the second half.

“It happened on the back of price drops on previous generation iphone models (iPhone XR, 7, 8). This, along with affordability schemes like cashbacks, EMIs especially on the e-tailer platforms during festive quarter of Diwali, led to this growth,” Singh told IANS.

Buoyed by iPhone 11 sales primarily due to lower launch price and price drop on previous generation models, Apple registered double-digit growth in India for iPhones in the holiday quarter (October-December period), the company’s CEO Tim Cook announced late last month.

Apple
As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Pixabay

Apple also registered a good growth in wearables in India.

“Apple Watch and Airpods have been well received by the Indian consumers. Price reductions on Apple Watch Series 3 and the promotional discounts offered by banks and e-tailer channels on Apple Watch Series 5 made the device a popular purchase among consumers,” informed Singh.

iPad 2018 model also helped Apple register strong growth in India in 2019.

Frequent discounts on e-tailers made this device more attractive for consumers who are looking for an entertainment specific device.

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“As the tablet market is consolidating to the top five vendors, it helped Apple to gain the share in the premium segment. Also, this year, Apple was able to win a few large commercial deals, it further strengthens its position in the commercial segment,” Singh told IANS.

Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent. (IANS)