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Apple Set to Launch New Hardware Line-up

Another attraction is an updated Mac mini which last saw a new model in 2014, said the report

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Apple, Iphone XR, Apple Watch
Try these fitness apps on Apple Watch Series 4 for marathon season. Flickr Commons

Apple is set to launch a new hardware line-up at a Brooklyn event on Tuesday, including the iPad Pro, MacBook Air and an updated Mac Mini.

According to media reports, after launching new iPhones in September, the Cupertino-based tech giant will launch a new hardware series.

“The new iPad Pros are getting completely overhauled with a new design. It’s the iPad equivalent of the jump Apple made with the iPhone X last year,” The Verge reported on Monday.

Other changes for the iPad Pro may be a switch to USB-C and a redesigned Smart Connector.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

Apple is expected to improve the internal hardware too, upgrading the chip to a new variant of A12 Bionic chipset.

Apple hasn’t updated the MacBook Air since 2015 but the company is likely to announce a new MacBook Air.

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Another attraction is an updated Mac mini which last saw a new model in 2014, said the report. (IANS)

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Global Premium Smartphone Market Collapses 8% in Q1 2019 as Apple Shipments Fall

Our estimates suggest that almost half of the decline in the global premium segment in Q1 2019 was due to the sluggish Chinese market

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

The global premium smartphone market has collapsed 8 per cent in the first quarter (Q1) of 2019 as Apple shipments plummeted 20 per cent, a report by Counterpoint Research said on Wednesday.

According to Counterpoint Research’s ‘Market Monitor Service’ report, during the quarter, Samsung ended up with one-fourth of the global premium segment – which is the company’s highest ever share over the past year.

This was also the first time that Samsung launched three devices instead of the usual two in its S series, thus covering wider price points.

China’s technology giant Huawei also captured a double-digit share in the highly-concentrated premium market. Impeccable camera quality, Artificial Intelligence (AI) technology and superior build quality of its flagship mate and P series drove the growth for Huawei during the quarter.

“The trend of users holding onto their iPhones for longer has affected Apple’s shipments. The replacement cycle for iPhones has grown to over three years, on an average, from two years. On the other hand, substantial design changes in the Galaxy S10 series and the better value proposition it offers compared to high-end iPhones helped Samsung close the gap to Apple,” Varun Mishra, Research Analyst, Counterpoint Research said in a statement.

China, Technology, US
People try out Huawei smartphone models on display at an electronic store in Beijing, China, May 20, 2019. VOA

Huawei even surpassed Apple to become the top player in the premium smartphone market in China – a market where the iPhone maker has been struggling.

“The sluggishness of the Chinese market was the other key reason for the decline in the global premium segment,” Mishra added.

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Our estimates suggest that almost half of the decline in the global premium segment in Q1 2019 was due to the sluggish Chinese market.

“However, we expect that as 5G begins to commercialize in the future, the premium segment will grow. In 2019 and 2020, all the 5G devices are expected to launch in the premium segment,” noted Mishra. (IANS)