Wednesday, April 14, 2021
Home Lead Story Apple Becomes The Top Brand in The World

Apple Becomes The Top Brand in The World

When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of the iPhone XS, XS Max and XR

Apple displaced Google to become the top brand in the world in 2018 while Facebook, mired in data breach controversies, fell to ninth place in the top 100 brands globally, an annual report said on Thursday.

According to global brand consultancy Interbrand’s “Best 100 Global Brands 2018” report, Amazon achieved a 56 per cent growth to become the third top brand globally.

According to the ranking, Apple’s brand value grew 16 per cent (year-on-year) to $214.5 billion. It went on to become the first company in the US to hit the $1 trillion market cap.

“In second place, Google was up 10 per cent to $155.5 billion while Amazon is valued at $100.8 billion,” campaignlive.co.uk reported, citing the report findings.

Microsoft (valued at $92.7 billion) was fourth while Coca Cola (valued at $66.3 billion) came fifth followed by Samsung on sixth spot.

Facebook’s brand value has declined 6 per cent this year in the wake of the Cambridge Analytica data scandal.

Facebook
Facebook slips on 9th spot in the list. VOA

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” Charles Trevail, Global Chief Executive of Interbrand, was quoted as saying.

Spotify and Subaru made it to the global top 100 brand list for the first time.

Elon Musk’s Tesla made into the top 100 in 2017 but lost the race this time owing to several controversies around the brand and its future.

You May Also Like to Read About- TECNO Mobile Unveils its First Flagship Smartphone in India

When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of the iPhone XS, XS Max and XR.

“At the same time, it is tapping into the desire for useful apps and services, with sales from its services division growing by 23 per cent to $30 billion in the 2017 fiscal year,” said Mike Rocha, Global Managing Director at Interbrand Economics.

The Interbrand report values a company on the basis of the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength and its ability to create loyalty. (IANS)

STAY CONNECTED

19,517FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Processed Food items Can Boost Gut iflammation, Other Lifestyle Diseases

Love to eat processed meats, french fries, mayonnaise and drink alcohol and soft drinks? Regular intake of these foods can boost gut inflammation, and...

Capturing The Beauty Of Nature On Bottles With Art

A senior civil servant in Rajasthan, Mugdha Sinha with an aim to bring out the artist within her, organized a unique two-in-one art exhibition...

Machine Learning May Help To Curb Future Epidemics: Study

Machine Learning (ML) can be used to find effective testing methods during epidemic outbreaks, thereby helping to better control the outbreaks, a new study...

Terrorism Has Returned To Balochistan

Pakistan's Balochistan province continues to keep the country's intelligence and security forces under constant check as terror elements continue to surface from different parts...

Indian Judiciary To Adopt Artificial Intelligence For Aiding Justice Delivery

With impressive advances having been made in artificial intelligence (AI), the Indian judiciary has been early to adopt it too. Soon, AI will be...

5 Best Used Car For The Money

Your buddy wants to buy a used car for $8,000; what would you recommend? Well, it depends on the kind of car he wants....

Reasons Why Himalayan Salt Has Grown In Popularity

There are many reasons why Himalayan salt has grown in popularity! But before you delve into its benefits let's try and understand what exactly...

Revamp Your Self Care Routine By Beauty And Spa

Bang in the middle of summer we need to remind ourselves that our self-care routine needs a revamp. Swati Gupta, Director, and Head of...

Recent Comments