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Apple Becomes The Top Brand in The World

When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of the iPhone XS, XS Max and XR

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Top apps using Siri Shortcuts to make daily tasks easier: Apple. Pixabay
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Apple displaced Google to become the top brand in the world in 2018 while Facebook, mired in data breach controversies, fell to ninth place in the top 100 brands globally, an annual report said on Thursday.

According to global brand consultancy Interbrand’s “Best 100 Global Brands 2018” report, Amazon achieved a 56 per cent growth to become the third top brand globally.

According to the ranking, Apple’s brand value grew 16 per cent (year-on-year) to $214.5 billion. It went on to become the first company in the US to hit the $1 trillion market cap.

“In second place, Google was up 10 per cent to $155.5 billion while Amazon is valued at $100.8 billion,” campaignlive.co.uk reported, citing the report findings.

Microsoft (valued at $92.7 billion) was fourth while Coca Cola (valued at $66.3 billion) came fifth followed by Samsung on sixth spot.

Facebook’s brand value has declined 6 per cent this year in the wake of the Cambridge Analytica data scandal.

Facebook
Facebook slips on 9th spot in the list. VOA

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” Charles Trevail, Global Chief Executive of Interbrand, was quoted as saying.

Spotify and Subaru made it to the global top 100 brand list for the first time.

Elon Musk’s Tesla made into the top 100 in 2017 but lost the race this time owing to several controversies around the brand and its future.

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When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of the iPhone XS, XS Max and XR.

“At the same time, it is tapping into the desire for useful apps and services, with sales from its services division growing by 23 per cent to $30 billion in the 2017 fiscal year,” said Mike Rocha, Global Managing Director at Interbrand Economics.

The Interbrand report values a company on the basis of the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength and its ability to create loyalty. (IANS)

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Apple Appeals Against Chinese Court For iPhone Sales Ban

Apple and Qualcomm are suing one another in courts across the world. Billions of dollars are at stake, and each side has claimed some victories

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Apple
Apple appeals against broad iPhone sales ban in China.

Apple has appealed against a Chinese court ruling that banned the sale and import of most iPhone models after granting Qualcomm an injunction against Apple, a stunning decision that comes amid the trade war between the US and China, CNBC reported.

Apple accused Qualcomm of playing dirty tricks, including asserting a patent that had already been invalidated by international courts, and other patents that it had never before used.

“Qualcomm’s effort to ban our products is another desperate move by a company whose illegal practices are under investigation by regulators around the world,” Apple said in a statement on Monday.

The ban does not cover the new iPhone XS, iPhone XS Plus or iPhone XR, which were not yet available when Qualcomm, an American microchip maker, filed its lawsuit, CNN reported.

The ruling was announced publicly on Monday but put into effect last week, but Apple said in a statement that all iPhone models remain available in China.

The phones covered by the ban make up about 10 per cent to 15 per cent of current iPhone sales in China, according to Daniel Ives, analyst at Wedbush Securities.

The court granted a pair of preliminary injunctions requested by Qualcomm.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

Qualcomm claims that Apple violates two of its patents in the iPhone 6S, iPhone 6S Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and iPhone X.

The patents allow people to edit and resize photos on a phone and to manage apps by using a touchscreen, according to Qualcomm.

The practical effect of the injunction is not yet clear.

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“If Apple is violating the orders, Qualcomm will seek enforcement of the orders through enforcement tribunals that are part of the Chinese court system,” CNN quoted Don Rosenberg, general counsel for Qualcomm, as saying on Monday.

Qualcomm applauded the ruling, saying Apple owes it money for using its technology.

Apple and Qualcomm are suing one another in courts across the world. Billions of dollars are at stake, and each side has claimed some victories. (IANS)