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Apple Becomes The Top Brand in The World

When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of the iPhone XS, XS Max and XR

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Apple
Top apps using Siri Shortcuts to make daily tasks easier: Apple. Pixabay

Apple displaced Google to become the top brand in the world in 2018 while Facebook, mired in data breach controversies, fell to ninth place in the top 100 brands globally, an annual report said on Thursday.

According to global brand consultancy Interbrand’s “Best 100 Global Brands 2018” report, Amazon achieved a 56 per cent growth to become the third top brand globally.

According to the ranking, Apple’s brand value grew 16 per cent (year-on-year) to $214.5 billion. It went on to become the first company in the US to hit the $1 trillion market cap.

“In second place, Google was up 10 per cent to $155.5 billion while Amazon is valued at $100.8 billion,” campaignlive.co.uk reported, citing the report findings.

Microsoft (valued at $92.7 billion) was fourth while Coca Cola (valued at $66.3 billion) came fifth followed by Samsung on sixth spot.

Facebook’s brand value has declined 6 per cent this year in the wake of the Cambridge Analytica data scandal.

Facebook
Facebook slips on 9th spot in the list. VOA

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” Charles Trevail, Global Chief Executive of Interbrand, was quoted as saying.

Spotify and Subaru made it to the global top 100 brand list for the first time.

Elon Musk’s Tesla made into the top 100 in 2017 but lost the race this time owing to several controversies around the brand and its future.

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When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of the iPhone XS, XS Max and XR.

“At the same time, it is tapping into the desire for useful apps and services, with sales from its services division growing by 23 per cent to $30 billion in the 2017 fiscal year,” said Mike Rocha, Global Managing Director at Interbrand Economics.

The Interbrand report values a company on the basis of the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength and its ability to create loyalty. (IANS)

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Apple, Samsung Can Change The Manufacturing Scenario In India: Minister

The government sees iconic companies like Apple and large consumer goods makers like Samsung as big players in electronics who can change the face of manufacturing in India, Minister of State for IT

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Samsung, Apple, Manufacturing, India
Apple and Samsung are very big players, they can change scenarios for private sector manufacturing, they can be role models for other companies to manufacture in India. Wikimedia Commons

The government sees iconic companies like Apple and large consumer goods makers like Samsung as big players in electronics who can change the face of manufacturing in India, Minister of State for IT and Telecom Sanjay Shamrao Dhotre has said.

“Apple and Samsung are very big players, they can change scenarios for private sector manufacturing, they can be role models for other companies to manufacture in India”, Dhotre told IANS in an exclusive interview.

On Monday, IT and Telecom Minister Ravi Shankar Prasad held a day-long round table with the CEOs of many global companies, including Apple and Samsung, to get feedback on their concerns and how those could be addressed to make India a top electronics manufacturing hub.

Revenue Secretary Ajay Bhushan Pandey and Niti Aayog CEO Amitabh Kant also attended the meeting.

Cupertino-based smartphone maker Apple Inc, was specially mentioned and nudged by Prasad to expand their presence in India.

“Apple has started manufacturing phones in India including components. They have started making iPhones in India and also components both for exports. But this is just a tip of the iceberg. I want a robust presence of Apple in India. A super robust presence of Samsung in India. Apple is also on board as far as the India story in concerned,” Prasad told media here after the meeting.

Samsung, Apple, Manufacturing, India
Samsung to come up with many new inventions as well, this year. Wikimedia Commons

The global IT and telecom CEOs raised issues of tariffs, taxes, single window clearance and component manufacturing, among others, with the Minister.

” The round table meeting was to only hear from them because many of their problems are similar– tax structure, tariffs , state level problems. Revenue secretary and Niti Aayog CEO were there and we all will sit together and resolve everything. Incentives or otherwise, there are some probles on the duty and the tax structure. And the revenue secretary has assured of looking into the issues”, Dhotre said.

Responding to a query on policies to boost electronics production, Dhotre said: “We are amending the policies in this regard. All the companies are very enthusiastic to invest and increase their presence in India. We will come out the new set up incentives in the next three to four months”.

The Minister also said that with the kind of policies and steps the ministry is taking, “we will certainly achieve the 400 billion dollar target by 2025”.

The National Electronics Policy, 2019 targets a turnover of $400 billion for the electronics system design and manufacturing (ESDM) sector by 2025.

Samsung, Apple, Manufacturing, India
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple has started to export iPhones to some European markets from India. Its contract manufacturer Wistron Corp’s Indian arm is now exporting smart phones from their Bengaluru facility.

Bringing in new norms for FDI in single-brand retail, the government has recently allowed all procurement made in India by a single-brand retailer for that brand to be counted towards local sourcing, irrespective of whether the goods procured are sold in India or exported – which was a major relief for companies like Apple Inc.

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The new norms also allow firms to open online shops before setting up a physical store, which too helps Apple in regard to its India plans.

According to IT Ministry officials, as a fallout of the US-China trade tensions, it is believed that Apple’s suppliers and partners like Foxconn or Wistron are being nudged to gradually shift their production out of China.

Apple Inc last week launched the newest iPhone 11 starting at $699, as well as new gaming and content streaming subscription services, at aggressive monthly tariffs as the California-based company looks to create new revenue streams amidst falling phone sales globally. (IANS)