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Tech Giant Apple Tweaks Siri to Protect Users’ Privacy

“As a result of our review, we realise we haven’t been fully living up to our high ideals, and for that we apologize,” Apple added

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple has said it will no longer retain audio recordings of its digital assistant Siri interactions and use computer-generated transcripts to help Siri improve.

“The users will be able to opt in to help Siri improve by learning from the audio samples of their requests,” Apple said in a statement late on Wednesday.

Those who choose to participate will be able to opt out at any time.

“When customers opt in, only Apple employees will be allowed to listen to audio samples of the Siri interactions. Our team will work to delete any recording which is determined to be an inadvertent trigger of Siri,” said the company.

Earlier, taking a tough stand against contractors who listened to over 1,000 Siri recordings per shift including people having sex, Apple reportedly laid off 300 contractors in Cork, Ireland.

According to a report in Engadget, after suspending the Siri “grading” programme last month, the Cupertino-based iPhone maker has now terminated it.

Apple’s Siri. Image source: Wikimedia Commons

More contractors throughout Europe may have been let go, said the report.

“We know that customers have been concerned by recent reports of people listening to audio Siri recordings as part of our Siri quality evaluation process — which we call grading.

“We heard their concerns, immediately suspended human grading of Siri requests and began a thorough review of our practices and policies,” Apple responded.

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According to Apple, Siri uses as little data as possible to deliver an accurate result.

“Before we suspended grading, our process involved reviewing a small sample of audio from Siri requests — less than 0.2 per cent — and their computer-generated transcripts, to measure how well Siri was responding and to improve its reliability,” said the company.

“As a result of our review, we realise we haven’t been fully living up to our high ideals, and for that we apologize,” Apple added. (IANS)

Next Story

Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)