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A customer is entering the Apple store in Fairfax, Virginia. VOA

Visitors to the worlds six mega cities — San Francisco, New York, London, Paris, Hong Kong and Tokyo — will soon be able to experience artworks in augmented reality (AR), thanks to an upcoming Apple initiative.

The experiential art walks are among the three sessions Apple recently announced as part of its art-based ‘Today at Apple’ augmented reality experiences, called [AR]T.


The AR artworks live as a visual layer on the cityscape and are experienced via a walk with an iPhone in these major cities.

They include works by some of the world’s premier contemporary artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist.

The interactive walks that seek to connect participants to public spaces such as London’s Trafalgar Square, San Francisco’s Yerba Buena Gardens or New York’s Grand Army Plaza in Central Park are co-curated by Apple and US-based New Museum.


Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Another free session, available at all Apple Stores, will get attendees hands-on with whimsical objects and immersive sounds. “Using Swift Playgrounds, anyone can learn how to create their own AR experiences in this free 90-minute [AR]T Lab,” Apple said in a statement.

The third session spans all Apple stores worldwide.

Also Read: High Import Duties Keeping Tesla off Indian Roads, Says Elon Musk

Visitors can experience artist Nick Cave’s intricate AR artwork “Amass”. Using the [AR]T Viewer in the Apple Store app, they can collect ‘Ikon Elements’ — all in the middle of an Apple Store.

All three sessions are available beginning August 10. (IANS)


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