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Tech Giant Apple Unveils AR Artworks in World’s Six Cities

All three sessions are available beginning August 10

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Visitors to the worlds six mega cities — San Francisco, New York, London, Paris, Hong Kong and Tokyo — will soon be able to experience artworks in augmented reality (AR), thanks to an upcoming Apple initiative.

The experiential art walks are among the three sessions Apple recently announced as part of its art-based ‘Today at Apple’ augmented reality experiences, called [AR]T.

The AR artworks live as a visual layer on the cityscape and are experienced via a walk with an iPhone in these major cities.

They include works by some of the world’s premier contemporary artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist.

The interactive walks that seek to connect participants to public spaces such as London’s Trafalgar Square, San Francisco’s Yerba Buena Gardens or New York’s Grand Army Plaza in Central Park are co-curated by Apple and US-based New Museum.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Another free session, available at all Apple Stores, will get attendees hands-on with whimsical objects and immersive sounds. “Using Swift Playgrounds, anyone can learn how to create their own AR experiences in this free 90-minute [AR]T Lab,” Apple said in a statement.

The third session spans all Apple stores worldwide.

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Visitors can experience artist Nick Cave’s intricate AR artwork “Amass”. Using the [AR]T Viewer in the Apple Store app, they can collect ‘Ikon Elements’ — all in the middle of an Apple Store.

All three sessions are available beginning August 10. (IANS)

Next Story

Apple Commits $6 Billion to Its Original TV Shows and Movies Budget for Its Upcoming Apple TV+ Service

One comedy-drama called "The Morning Show", featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars

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Apple, TV, Shows
This is a huge jump in Apple's budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform, The Verge reported on Monday. Pixabay

In a bid to give over-the-top streaming services from Netflix, HBO, Amazon and Hulu a run for their money, Apple has committed $6 billion to its original TV shows and movies budget for its upcoming Apple TV+ service, according to a new report from the Financial Times.

This is a huge jump in Apple’s budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform, The Verge reported on Monday.

One comedy-drama called “The Morning Show”, featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars, said the report quoting the FT.

Apple announced its TV+ service at an event in March. The on-demand subscription service will come with brand new programming from the world’s celebrated artists including Oprah Winfrey, Steven Spielberg, Apple said.

Apple, TV, Shows
In a bid to give over-the-top streaming services from Netflix, HBO, Amazon and Hulu a run for their money, Apple has committed $6 billion to its original TV shows and movies budget. Pixabay

While the company announced that the service will start rolling out from autumn this year, it did not disclose any exact release date or price for the service.

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The FT report indicates that Apple may release it before Disney+ launches on November 12. (IANS)